Browsing: Google

News
Searching for sexism
By

Google is basically the nervous system of the modern world, and that’s best evidenced by the screen in the Googleplex showing the real-time search queries from around the world (minus the dirty ones, apparently). The auto-complete feature aims to predict what you’re going to ask about based on other popular searches and usually the results are either relevant or quite funny. But a new campaign for United Nations Women by Ogilvy & Mather Dubai has used this democratic online function to show how endemic sexism still is around the world.

News
Online giants’ dominance rolls on
By

Kiwi internet users continue to fuel the growth of global heavyweight websites like Google and Facebook and homegrown successes like Trade Me. Horizon Research’s latest numbers show Google is the country’s most used website.

News
Brought to you by the letter K
By

Google was up to K for the latest version of its Android OS, 4.4 – this time generic sweet treats have taken a back seat to some Kitkat campaign deliciousness. These chocolate bars are the perfect second screen companion, compatible with all liquid accessories.

News
Google Glass at Wimbledon
By

We love taking voyeuristic journeys into the lives of people lucky enough to be on Google’s Glass Explorer programme.
This time we see through the eyes of professional tennis player Bethanie Mattek-Sands as she prepares for Wimbledon.

News
When HR met IT: why technology is an important weapon in the war for talent
By

In the war for talent, the marcomms sector is on the frontlines, with regular poaching of staff and a strong desire for those attracted to the industry to take on ‘new challenges’. So how do you attract and retain staff in this digital age? While employees are motivated by perks and pay, new research from Deloitte and Google has found that workplace IT is becoming an increasingly important factor.

News
A history lesson—in nerdish
By

From the Chrome speed tests to ‘Here’s to the Moms’ to the Cannes grand prix-winning Project Rebrief, Google’s advertising is usually of a very high standard. And it’s done it again with this nerd fest of a 90 second commercial for Chrome that charts the evolution of the internet and shows that ‘we’re building the web together’.

News
Through the looking glass
By

PopPress regularly marvels at Google’s might, its remarkable products and its creative use of technology. But after seeing a video detailing how Google Glass will work, we have a sneaking suspicion this might just create more humans who have forgotten know how to interact with real people. And in case you’re wondering, it’s already happening, because screens are bad, mmmkay.

News
Lies, damned lies: the obligatory April Fool’s round-up —UPDATED
By

Some might argue there’s a degree of trickery every day of the year in the world of marketing and media. But it’s taken to much more preposterous levels—and is almost actively encouraged—on April Fool’s Day. So here’s a collection of the best pranks, fakes and subterfuges from New Zealand and around the world.

News
Google’s dual screening research sees VivaKi put its money where the eyes are with big YouTube buy up
By

When we spoke with Google’s country manager Tony Keusgen last year, he was openly beating the white coat marketing drum and said the New Zealand industry had a long way to go when it came to properly embracing evidence-based marketing. And he seems to have found an ally in that crusade in Vivaki, which has signed up for one of the biggest YouTube inventory deals in the company’s history on the back of a research project that looked at the prevalence of dual screening in New Zealand.

1 2 3 4 5 6