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Searching for the shot: Canon’s Emmy-winning ad

The 65th Primetime Emmys are coming up soon (check out all the contenders here). But before they choose the best actors and TV shows, they chose the best commercial and it was Canon’s beautiful ‘Inspired’ spot by Grey and MJZ director Nicolai Fuglsig that took it out. 

The three losing finalists were Google’s ‘Jess Time’ , Nike’s ‘Find Your Greatness’ and Grey Poupon’s ‘The Chase’. Wieden + Kennedy had won the prize for the past four years. 

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