If the shoe fits, destroy it

Product demonstrations are a dime a dozen. Product destruction demonstrations, not so much. But that’s exactly what local footwear label Yours has done. 

The slow-motion video includes explosives, paint, a crossbow, a chainsaw and a pig’s head, all used to destroy an innocent pair of classic grey hightops

Yours designer and founder Andrew Henry, a longtime sneaker enthusiast and son of coaching great Sir Graham Henry, says the clip came about after receiving a shipment of shoes he wasn’t entirely happy with. He decided to destroy them and film it, enlisting a few mates to help, among them Jae Morrison (ex Colenso BBDO, now Finch) and Tom Paine (Y&R).

The soundtrack features a female vocalist narrating the destruction process in French and it was produced by Joel Little, who has worked with the likes of Lorde and Kids of 88.

About Author

Comments are closed.