articles tagged 'Fairfax'

Sandra King calls it a day at NZME

  • Movings/Shakings, brought to you by Marsden Inch
  • July 4, 2016
  • StopPress Team
Sandra King calls it a day at NZME

Sandra King has resigned from NZME after spending just under two years with the publisher as its group director of commercial.

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Chucking out the old Stuff

  • PopPress
  • June 10, 2016
  • StopPress Team
Chucking out the old Stuff

Big changes are afoot for Fairfax if the ComCom approves the application to merge with NZME. But small changes are also afoot, judging by the slightly modified Stuff logo.

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Media experts say NZME-Fairfax merger would make commercial sense

  • Media
  • May 11, 2016
  • Damien Venuto
Media experts say NZME-Fairfax merger would make commercial sense
Kath Watson, Alex Lawson and Adrian Pickstock see commercial potential in the move.

This morning, Fairfax and NZME verified industry speculation when they confirmed that talks on a potential merger between the pair have commenced. We talk to OMD chief executive Kath Watson, ZenithOptimedia group business director Alex Lawson and IAB chief executive Adrian Pickstock about commercial repercussions of the move.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
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All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Fairfax and Microsoft call on a doctor, a scientist, a DJ and other interesting Kiwis to push the Surface Pro 4

  • Advertising
  • May 10, 2016
  • Holly Bagge
Fairfax and Microsoft call on a doctor, a scientist, a DJ and other interesting Kiwis to push the Surface Pro 4

Microsoft is doing a pretty good job of reaching younger people through its marketing. It’s obviously noted that filming an ad of a laptop, slow panning over all of its sexy angles isn’t quite going to cut it anymore, at least not for all audiences. So recently, it teamed up with Fairfax for a content partnership called 'The Change Makers' to spruik its Surface Pro 4.

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You scratch my back, I’ll scratch yours: Fairfax and TVNZ partner to attract more eyeballs—UPDATED

  • Media
  • May 3, 2016
  • Holly Bagge
You scratch my back, I’ll scratch yours: Fairfax and TVNZ partner to attract more eyeballs—UPDATED

Last year, Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Big media’s bear market: a round up of the balance sheets for Fairfax, NZME, TVNZ and Sky

  • Media
  • March 4, 2016
  • Holly Bagge
Big media’s bear market: a round up of the balance sheets for Fairfax, NZME, TVNZ and Sky

It’s a difficult climate out there for New Zealand’s biggest media players, which is reflected in their latest financial results. Though on a positive note, they all seem to be staying above water for now as their structures are changing to adapt to a multi-channel environment. Here’s a look at results from Fairfax, NZME, TVNZ and Sky.

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Fairfax's Campbell Mitchell on evolving journalism, news media's perception problem and the commercialisation of audiences—UPDATED

  • Media
  • February 18, 2016
  • Damien Venuto
Fairfax's Campbell Mitchell on evolving journalism, news media's perception problem and the commercialisation of audiences—UPDATED

It's no secret that commercialising audiences is becoming more difficult in the modern context. Getting a full-page ad or a double-page spread into a newspaper is no longer as easy it once was. We talk to Fairfax marketing director Campbell Mitchell about the challenges he faces and what it takes to run a profitable media company today.

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Green Ideas and FishHead call it a day; Fairfax sheds another title

  • Media
  • February 12, 2016
  • Holly Bagge
Green Ideas and FishHead call it a day; Fairfax sheds another title

Despite great circulation growth and increasing subscriber numbers Healthy Life Media’s Green Ideas magazine has had to cease production this year. And this isn’t the only magazine to do so in recent times. Quintessential Wellington publication FishHead also called it a day, and this news comes as Fairfax sells on another one of its own magazines. We chat to Healthy Life Media publisher Pip Mehrtens about the end of Green Ideas and what it takes to succeed in the magazine industry when audiences are becoming increasingly fragmented, and opting for digital over print.

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Protestors, F-bombs and vox pops: TPPA coverage shows the ups and downs of live streaming

  • Media
  • February 9, 2016
  • Holly Bagge
Protestors, F-bombs and vox pops: TPPA coverage shows the ups and downs of live streaming

On 4 February, thousands of TPPA (Trans Pacific Partnership Agreement) protestors filed onto Auckland’s city streets carrying signs, chanting and blocking off access to motorway access points to mark their objection to the agreement as our government was putting pen to paper. And among all the chaos were the nation's media outlets, all competing to get the best coverage of the event and live-streaming it directly to thousands of online viewers. Here’s a rundown of how the media used live-streaming to create a more immersive experience for viewers, and a look at what the dangers are of live-streaming events like these.

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Fairfax's quest for scale sees six of its magazines sold off—UPDATED

  • Media
  • December 16, 2015
  • Ben Fahy
Fairfax's quest for scale sees six of its magazines sold off—UPDATED

A few months back we asked Fairfax if rumours that its magazine portfolio was on the block were true. Given the company had just put its magazine content under the Stuff umbrella, it seemed like a surprising move. But while Fairfax said no at the time, an email to staff today from group executive editor Sinead Boucher has confirmed six of its "smaller niche" titles—including reigning magazine of the year NZ Life & Leisure—have been sold as it continues to focus on its "core audiences and verticals".

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Fairfax shacks up with Facebook, Stuff gets first Kiwi crack at Instant Articles

  • Media
  • December 10, 2015
  • Ben Fahy
Fairfax shacks up with Facebook, Stuff gets first Kiwi crack at Instant Articles

Facebook appears to be steadily eating the internet and, in August this year, it took over from Google as the biggest driver of web traffic to news sites. It’s a bit of a love/hate relationship, however, with many publishers relying on the network for traffic, ad revenue and validation/stimulation, but also fearing that they are vulnerable to a tweak of the algorithm or demands for more money to reach its audience. Earlier this year, Facebook announced the arrival of Instant Articles, which let selected media brands publish content directly to Facebook and display it in newsfeeds without requiring users to leave. And, as part of a regional deal with Fairfax, stuff.co.nz will be the first local brand that gets to play with it in New Zealand.

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The foreign connection: does it matter that over a quarter of Stuff and Herald online readers are located abroad?—UPDATED

  • Media
  • November 10, 2015
  • Damien Venuto
The foreign connection: does it matter that over a quarter of Stuff and Herald online readers are located abroad?—UPDATED

Research from Nielsen shows that approximately 25 percent of unique online visitors to the Stuff website and 29 percent to the NZ Herald in the month of October came from readers located outside New Zealand. So are advertisers aware of the high proportion of international visitors and are they taking it into account when purchasing ads on these news sites? Also, how are publishers monetising their international audiences?

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Up Country: the Nelson Mail's Victoria Guild on the allure of local content, the paper's digital audience and Fairfax's newsroom shake-up

  • Up Country, brought to you by News Works
  • October 20, 2015
  • StopPress Team
Up Country: the Nelson Mail's Victoria Guild on the allure of local content, the paper's digital audience and Fairfax's newsroom shake-up
Sourced via Gibbons Construction

In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Victoria Guild, editor of the Nelson Mail.

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Valspar weaves its brand through Sunday magazine—UPDATED

  • Media
  • October 7, 2015
  • Damien Venuto
Valspar weaves its brand through Sunday magazine—UPDATED

In addition to performing a cameo on TVNZ show Reno Rumble and taking over the Herald homepage with an interactive ad, Kevin and Donna also made an appearance in Sunday magazine as part of an execution that saw the Valspar brand integrated across numerous pages.

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Fairfax and Sky Sport partner to offer Stuff readers a taste of Fan Pass

  • Marketing
  • September 25, 2015
  • Holly Bagge
Fairfax and Sky Sport partner to offer Stuff readers a taste of Fan Pass

Fairfax has teamed up with Sky Sport, linking its Fan Pass offering to the Stuff news site allowing rugby fans to live stream the World Cup games for a fee. Fairfax’s national sports editor Aaron Lawton shares his insights on the partnership.

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