Browsing: Fairfax

News
‘Forget time-shifting, start ad spend shifting’: Fairfax releases research on online video viewing, trumpets effectiveness of pre-roll advertising
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Online video is booming here and around the world. And Fairfax is looking to get a bigger slice of the audience—and the ad revenue—that’s heading that way. So it’s released a campaign based on recent research from Colmar Brunton that promotes its popularity as a video platform and the effectiveness of pre-roll advertising in an era of rampant time-shifting.

News
APN and Fairfax near printing agreement – are there job cuts on the horizon?
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Earlier today, Fairfax Media Limited and APN News & Media Limited announced a proposed printing agreement that will see a consolidation of the pair’s printing processes in the upper North Island. Under the arrangement, APN will provide printing services to Fairfax in New Zealand for several newspapers at its Ellerslie facility, including the Waikato Times, Sunday Star-Times, Sunday News and other community titles. “The deal has not yet been finalised although the high-level terms have been approved,” says an APN spokesperson.

News
APN embraces auto-play with new video ad unit
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For some consumers, auto-play video is an annoyance that has them searching for the x or mute buttons. For many publishers, it’s a good way to tap into the rise of online video, which, according to the IAB’s numbers for the last quarter, has increased its share in New Zealand from 12 percent to 17 percent YoY (with a total of $120 million last quarter, that equates to around $20 million). And APN is aiming to get a bigger slice of that pie with the launch of In-Read video, a new advertising unit that shows video within its editorial environments.

News
Stuff.co.nz assumes the juxtaposition with new ‘Go Full Spectrum’ brand campaign
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Once again, the latest readership and circulation figures didn’t make for particularly good reading for any of the major newspaper publishers, but online portals are still a shining light, at least in terms of audience numbers, so Fairfax is aiming to shine more light upon stuff.co.nz with a new campaign via Shine and Open that shows how it gives its audience the full spectrum.

News
Fairfax heads to the Mother Country, aims to lure new recruits with hype video
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Fairfax, like many ‘traditional’ news businesses around the world, has had a fairly rough time of it lately, with declining circulation and ad revenue, ongoing cost cutting and the ensuing job losses. But a new management team is in place in the New Zealand market, there appears to be a bit of renewed optimism in the media (check out Pew Research Centre’s State of the Media 2014 for a great rundown of what’s happening), its digital numbers are strong and some believe the negative sentiment towards print is overcooked, in Australia at least. Despite the issues of recent years, Fairfax is still a big business and a big employer in this country, and it’s looking for a few new recruits, so its inhouse team has created a self-promotional video (how good is that voice?) aimed at selling those in the UK on the New Zealand lifestyle and the chance to work in the “innovative, integrated multi-media business”.

News
Ex-ABs, Fairfax join forces on grass roots sports content
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Fairfax says its partnership with the team behind an app that brings together grass roots sports fans, clubs, live streams and content could be the first of other opportunities that tap into crowdsourcing in different verticals. The marketing and advertising partnership is with Waterboy, dreamed up by former All Black Kees Meuws.

News
Online audience arms race continues, stuff.co.nz reclaims Auckland title from nzherald.co.nz—UPDATED
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Back in October last year, stuff.co.nz knocked nzherald.co.nz off the top spot in Auckland for the first time. Fairfax saw it as a big win, but NZ Herald editor Tim Murphy tweeted that a response to our story saying it was merely a blip after it climbed back on top soon after. Now, Nielsen online ratings for January show volatility in APN’s numbers since then and a steady rise for Fairfax, which has once again claimed the top spot by the smallest of margins.

Opinion
Locking it down: will 2014 be the year of the paywall?
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Newspaper publishers here and around the world are looking for new revenue streams to make up for a big drop in print advertising, says Michael Carney. And both major publishers in this market are thought to be looking at launching paywalls this year. But will Kiwi consumers pony up if they are put in place? And what options do the publishers have?

Movings & Shakings
Movings/Shakings: 25 November
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A new addition all but cements the new Fairfax executive team, Facebook hunts for a head of sales in New Zealand, Network’s Dennis Lynch passes the baton, Twenty plus one, Toni Knowles heads up VeNa, Stacey Perillo takes on Facilitate Digital role, PPR lauded for innovation, Hunter names a new general manager, 18 pyars get accrediatation, TV3 inspires a new generation of reporters and Metro Recruitment aims digital.

News
Magazine readership and circ numbers a mixed bag, industry aims to change the conversation
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Once again, Nielsen’s latest readership results and the ABC’s circulation numbers don’t make for particularly pleasant reading for the magazine sector, with all weeklies charting declines deemed significant on the same time last year, plenty of other significant declines and a rare few increases. And, perhaps not surprisingly, the MPA and the various publishers are hoping to change the conversation from a one-dimensional discussion about quantity, to a multi-dimensional discussion about the quality of engagement across a number of platforms.

Movings & Shakings
Movings/Shakings: 29 August
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Boucher takes the editorial wheel at Fairfax, APN’s Johns on the hunt for partnerships, veteran Mike Yardley jets into the editor’s chair at For the love of travel website, Kristina Rapley is the Creme of the crop, Hotwire gets its first board members, market research outfits join forces, and Simon Sievert is DraftFCB’s new digital architect.

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