
Browsing: DDB
In 2013, the students enrolled at Media Design School and AUT Adschool caught the attention of several leading agencies with work that was not only creative but also commercially viable. So impressed were the bigwigs in attendance at the end-of-year shows that they swooped in and hired several of the young bloods shortly after the event.
It hasn’t been the best of years for DDB. But after parting company with longtime client VW recently, it didn’t have to wait long to find a replacement and it will be starting next year on a good note with a different German car-maker—BMW—on its roster.
The second instalment of Lindauer’s “national girls’ night out” took place on 15 November at various nightspots across the country. And to ensure that the blokes didn’t feel too abandoned on this night of feminine revelry, Lindauer and BBD arranged a few celebrity man-sitters to entertain the sullen couch dwellers at home.
David Walden used to say that those working in advertising were paid danger money because you never knew when clients would walk out the door. And, after losing a couple of accounts recently, DDB NZ has felt the burn.
If you stand still in retail, you’re dead. So, after a long period of declining sales, The Warehouse completely revamped its business and managed to reverse the slide.
DDB and DraftFCB were each awarded a point for their recent entries into the Newsworks ‘ad of the month’ competition. This moves DDB above Ogilvy to top of the Agency League table, with DraftFCB now sitting in fifth on two points.
Bell Tea’s historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.
Steinlager recently launched a fairly brave and entertaining responsible drinking campaign called ‘Be the artist, not the canvas’ that showed some creative/violating uses for marker pens, aimed to poke fun at those who over-indulge and marked a slight change in strategy for the brand. And, as brand manager Michael Taylor says, it’s gone down a treat with the punters.
With mobile devices practically fused to modern hands these days, dual screening is becoming increasingly popular—and broadcasters and advertisers are acknowledging that shift, with The Warehouse and DDB joining the fray in the local market by offering viewers of the TVC a chance to win some of the items featured in it.
In just four years, Stihl has added a suite of new products, started targeting the residential market, changed its approach to comms and vastly improved its retail network. And now it’s reaping the benefits.
Fresh Up’s all-too-powerful thirst quenching, perception shifting from The Warehouse, more moving personalisation from NZ Police and NZ Golf’s entertaining coattail riding.
The Warehouse has transformed its offering in recent times, allocating $430 million over five years to refit its stores, improve the customer experience, increase the number of staff on the floor, stock a better range of products and brands and communicate the offer more effectively with the market. That’s led to nine consecutive quarters of profit growth and an increase in sales to $1.55 billion. But while its regular customers were aware of all the improvements, those who had written it off years ago still had some engrained negative perceptions. So, with the help of DDB, it’s faced up to them with The Warehouse Challenge.
When it rains it pours, and new business is pouring all over Colenso BBDO at the moment, with the latest addition to its growing roster being George Weston Foods.
While the major topic of conversation in agency land today will presumably be last night’s Effie results, the Cannes Lions have released their report on the 2013 festival. And it makes for pretty good reading from a New Zealand perspective.
DDB and DraftFCB continued their winning ways at the Effie Awards last night, with DDB holding on to the most effective agency crown and DraftFCB taking the supreme Effie for its work on the Health Promotion Agency’s depression initiative.
Another week of quality Kiwi TV work, with DB Export, Sky, Steinlager, Trade Me and Telecom getting special ribbons to wear on their blazers.
The judges for News Works’ Newspaper Ad of the Month competition didn’t deem any entries worthy of winning in either August or September, but three ads—DDB’s Reflect, Ogilvy & Mather’s Auckland Council Elections, and bcg2’s Ezetrol—were given special mentions in September, earning them one point each on the Agency League table.
Not long after one German car company chose its favoured agency, another German car company is following suit, with DDB, Special Group and DraftFCB getting set to duke it out for the BMW and Mini business.
Over the past few years, Sky has favoured the humorous approach in its ‘My Happy Place’ advertising. Its new ‘Come with us’ brand was rolled out around the start of August and, while a series of relevant movie quotes dotted around HQ certainly gave the brand a sense of whimsy, its big, cinematic and poetic TVC by DDB and Ruskin is a much more serious, intriguing and emotive affair that’s designed to showcase the range of quality content subscribers can access.
DDB has teamed with Paw Justice in a campaign that asks Kiwis to spread opposition to a recent law allowing party pills to be tested on animals.
One of the world’s most enduring and successful agency-client partnerships has come to an end in this part of the globe, with Volkswagen saying goodbye to DDB after 11 years and, in another slightly surprising decision to follow up from last month’s 2degrees pitch, choosing Colenso BBDO as its agency.
DDB’s campaign for the YWCA promoting equal pay for women has found plenty of favour with awards juries around the world, most recently at Spikes Asia. And it’s also got the tick of approval from the judges of the 2013 Newspaper Ad of the Year awards, winning the main prize and the award for Best Topical advertisement.
The winners of the Spikes Asia Awards were announced overnight and the Kiwi agencies fared pretty well, with TBWA\ and DraftFCB winning Grand Prix awards in the Media and PR categories for Tourism New Zealand’s Middle-Earth Passport Stamp and Mini/SPCA’s Driving Dogs respectively, while DDB Group’s haul made it the third ranked agency in the region and Open (nee Naked) was the region’s top ranked media agency with its wins for Unitec.
The company credit cards are out in force this week for Spikes Asia and most of the shortlists have been announced, with, unsurprisingly, many of the campaigns that featured at Cannes also featuring in Singapore.
The second and third episodes of the Instant Kiwi campaign by DDB and Luscious give a behind the scenes look at how it found the talent for the ads Double Crossword and Texas Hold Em.
A couple of senior departures from DDB, an addition at DraftFCB, Julie Elstone joins Waitemata Films, Charles Miller takes the reins at Mailshop, Belowtheline shows its stripes at APPA and announces new clients, Siobhan Keogh joins Datacom, Voice Brand Agency opens up in Oz, InMobi announces a new Australia/New Zealand leader and Ecoya chooses a new PR agency.
DDB managed to get a whole heap of New Zealanders to upload pictures of themselves imitating a beetle for a VW promotion last year. And now it’s trying to get New Zealanders (and Australians) to upload videos of themselves that show them professing their love for the Big Mac in chant form.
Not long after one seemingly solid agency-client partnership came to an end when 2degrees shifted from TBWA\ to Special, another seemingly solid agency-client partnership is also up in the air, with Volkswagen putting its business up for pitch. Plus: Hyundai’s recent move.