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Lotto’s wacky, wavy tube people push the joy of winning

Inanimate objects often seem to be having quite a lot of fun, like this plane, this bench or this boat. And now Lotto and DDB have anthropomorphised some of those weird inflatable tube people that used car salesmen often put outside their yards to show what it might feel like if you won the Christmas Triple Dip. 

This is one of the first campaigns with Kelly Millier’s name attached to the credits. She returned to take on the role of head of brand communications with New Zealand Lotteries after 11 years with Air New Zealand. 

Credits:

Lotto NZ:

Head of Brand and Communications: Kelly Millier

Senior Brand & Communications Manager: Keri Merrilees

Brand and Communications Assistant: Lisa de Ruiter

DDB

Executive Creative Director: Andy Fackrell

Creative Directors: Shane Bradnick, Mark Lorrigan

Art Director: Zachary Lancaster

Copywriter: Tom Cunliffe

Executive Producer: Judy Thompson

Agency Producer: Celia Rowe

Group Business Director: Greg Jones

Account Director: Charlie Stow

Account Manager: Nick Dellabarca

Production Company: Good Oil Films, Australia

Director: Rhett Wade-Ferrell

Executive Producer: Sam Long

Producer: Emma Thompson

DOP: Rob Marsh

Editor: Tim Mauger

Online: Blockhead

Sound Production Co: Liquid Studios

Audio Engineer: Craig Matuschka

Music Composition: Peter Van de Fluit

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