After picking up agency of the year in the inaugural Asia Pacific Effie Awards earlier in the year, Colenso BBDO has followed it up with a good haul at the Asian Marketing Effectiveness and Strategy Awards (AMES) in Singapore. And Saatchi & Saatchi was hot on its heels.
In recent years, Fly Buys has been on a mission to expand the range of things card holders can use their points for, whether it’s music, flights or toasters. And BNZ has been promoting some fairly innovative products lately as part of its ‘Be Good With Money’ brand strategy. Last year, the two collided, with BNZ announcing its KiwiSaver scheme members would be able to redeem Fly Buys points to make contributions to their or another person’s BNZ KiwiSaver schemes. And it’s released an ad via Colenso BBDO to trumpet that point of difference and show that its customers can be good with your money, even when they’re spending it.
If you hear Coldplay blasting from the offices of Colenso BBDO and FCB today, don’t be alarmed. They’re probably just celebrating the prestigious Yellow Pencils they won at the D&AD Awards last night.
Colenso BBDO and Burger King are continuing their somewhat outrageous creative partnership with the introduction of Frank, a cockney geezer with a seeming inexhaustible resource of vernacular-laden phrases that even Guy Ritchie would battle to understand.
In contrast to the major advertising awards shows that are typified by large round tables, three-course meals and formal attire, the ORCA Awards, held last night at the Nathan Club in Auckland, was a stripped down affair that took a tongue-in-cheek look at the ads created by the six finalists. Over the course of the event, the organisers released a series of videos of radio personalities Bryce Casey, Guy Williams and Dave Fane sharing their often hilarious thoughts on the shortlisted ads.
StopPress understands that .99 has won the FIFA U20 World Cup account after a competitive pitch that involved what is thought to have been four agencies. But it isn’t all good news at the agency at the moment. It has also been confirmed that .99, like its fellow Clemenger-owned agency Colenso BBDO, is currently in the process of letting some staff members go. PLUS: TVNZ wins rights to broadcast 22 games during for the 2014 FIFA World Cup.
There hasn’t been much bad news for Colenso BBDO in the past few years, with a host of big account wins, some big hires and a regular stream of big awards. But managing director Nick Garrett has confirmed it has had to shuffle the deck and say goodbye to a handful of staff on account of what he says are changing client demands and a couple of projects that didn’t come to fruition.
A new V Energy campaign launched via YouTube and Facebook by Colenso BBDO is offering consumers the opportunity to get their hands on a grand prize of a $20,000 experience. Hosted within the Vheadtohead Facebook app and promoted on billboards, can branding and through a YouTube pre-roll, the new campaign questions what type of ‘V Head’ consumers are and then encourages them to enter the competition by selecting one of four options: AdventureHead, PetrolHead, TechHead or MusicHead.
Changes at Blackfoot, Colenso BBDO, MediaWorks, First Star Communications, Adhesif Labels and GrabOne
Given that an insurance claim is equally undesirable for both the insurer and the insured, State Insurance has launched a new campaign that it hopes will ensure that Kiwi drivers don’t get to the stage where they have to deal with the unceremonious clang of metal colliding on the tarmac. The ‘motor services pack’ campaign, launched via Colenso BBDO on Easter Monday, gives State clients exclusive access to a range of deals at VTNZ, Z and Bridgestone via a specially designed app that can be downloaded from the insurance company’s website.
We’ve gone from seeking out stuff to seeking out unique experiences. And social media is helping brands fuel them, says Neville Doyle.
Colenso BBDO and Whybin\TBWA are the only Kiwi agencies in the running for a Webby Award, with DDB, Terabyte Interactive, Saatchi & Saatchi, DNA and Y&R also honoured.
Moves and shakes at Porter Novelli, Anthem, Colenso BBDO, the Rock, Lego, and Beat Communications.
If the results coming in from the international awards shows are anything go by, then New Zealand clearly enjoyed a strong year in terms of creativity in 2013. In addition to winning several nominations toward Yellow Pencils at the D&AD Awards, Kiwi agencies also appeared consistently across most categories at the 35th edition of the AWARD Awards, which are held annually to honour the best creative communications work in the Asia Pacific region.
In an effort to lure New Zealand’s loyal fast food aficionados away from beef-based options on its menu, Burger King has just launched a cheeky campaign via Colenso BBDO that encourages Kiwis to cheat on beef by sampling something from its new range of chicken-based options. And to ensure that the cheating happens in private, the fast food chain has converted a motel into an extension of its brand.
What started as “drunken idea” between Kristian Barnes, Jason Williams and Michael Kean this year celebrated its 12th year, as the YoungGun Awards were again distributed to advertising’s most promising minds under the age of 30.
Mark Carter, the photographer behind Colenso’s Mountain Dew ad, recently got in touch with StopPress and gave us a behind-the-lens look at how his image was brought to bone-crushing life.
Only a week after leaving the Axis Awards with the Production Company of the Year gong for the third year in a row, The Sweet Shop has now been announced as the most-awarded production company in the Asia Pacific region in the 2013 edition of the Gunn Report.
Last night’s Axis Awards, hosted by Newstalk ZB’s Andrew Dickens at the Viaduct events centre, delivered a plush showcase of the country’s best creative talent for the 34th year in a row. The theme for this year’s edition was ‘share the love,’ and this was certainly a sentiment that all 800 people in attendance embraced as smiles around the room were as ubiquitous as celebratory drinks. Here’s a rundown of how the event went.
Monteith’s new augmented reality app designed to show consumers how they can match beer, cider and meat dishes, was part of a wider campaign that brought a hunting experience to downtown Auckland. And it’s a chance for the brand to attract new people to its category.
It’s amazing what lengths some people will go to get a job. But would you pay for a one-month internship at an ad agency? That’s what Colenso BBDO is asking for as part of an charity initiative to raise funds for Cure Kids. And, as a result, social media knickers are once again in a twist.
Over the course of the next few weeks, Colenso will be adding security camera footage of customers that purchase the ‘Outlaw’ burger to a series of pre-rolls, online banners and social media. Once the advert has been released, the public will be given one day to identify the person depicted in the ad, and the first person to do so on the Burger King Facebook group will be given a $250 reward.
Colenso BBDO, Finch Productions, Heart of the City, ATEED and Level Two Music NZ have conspired in an attempt to sell Auckland with a new spot that combines sweeping cityscapes, an emotive score and the gravelly voice of an unseen narrator.
Colenso BBDO has confirmed that creative director Levi Slavin will be leaving the agency to join New York-based Anomaly, with his last day falling on 28 February.
Straight A’s for Auckland, The Heart Foundation and TV3 this week.
The creative love may have been shared in the call for entries campaign, but now the creative competition begins, because the 2014 Axis finalists have been announced and Colenso BBDO/Proximity is in a familiar position atop the list with 56 nods, followed closely by DraftFCB on 54, DDB on 37 and Saatchi & Saatchi on 30. Plus: Clemenger BBDO’s new Axis logo.
It’s no secret that Colenso BBDO had a fantastic 2013. The agency on College Hill won eight out nine pitches and picked up enough local and international awards to fill at least a few shelves. And given that it has now been listed as the runner-up on Ad Age’s prestigious ‘International Agency of the Year’ list, it seems that 2014 will start in the same way that last year ended: with more awards and a consequent barrage of dismissive comments.
Raunchy bread, time-travelling mascots and banal questions make the grade this week.
