Colenso BBDO cramps up after golden run

There hasn’t been much bad news for Colenso BBDO in the past few years, with a host of big account wins, some big hires and a regular stream of big awards. But managing director Nick Garrett has confirmed it has had to shuffle the deck and say goodbye to a handful of staff on account of what he says are changing client demands and a couple of projects that didn’t come to fruition.

StopPress was told that Colenso BBDO had made some big staff cuts last week, with a figure of ten percent of the total headcount bandied about. But Garrett denied that was the case and while he couldn’t discuss any specifics or talk about who was departing, he said the decision affects five or six staff. 

He says this isn’t a nice part of his job, but on the plus side, he says there won’t actually be any reduction in the agency’s total headcount because, based on the type of work that’s been coming through the door and what clients are asking for expertise in, it is hiring more staff in the social, CRM and direct space.

He says the “recalibration” is not reflective of a client loss, but he admits that a couple of big projects for existing clients were “pulled for the right reasons” and there has been a dip in spend in Q2.

“As tough as it is, workflow is never constant. We have peaks and troughs. So we had to restructure the agency’s resources.” 

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