Fonterra has released a new campaign via Colenso BBDO for its Anmum milk formula, which launched in New Zealand this year. Each ad features a different parent dealing with the daily conundrums of looking after a child, and shows how the formula can be an aid.
Neville Doyle observes that some of the best examples of creativity emerge under the most restricted conditions.
Following news reports of another horrific dog bite in Auckland, Pedigree decided to bring its campaign—originally planned for release later this week—forward by a few days. We chat to the team at Colenso BBDO about why it’s so important for New Zealanders to learn more about dog behaviour.
Don’t drink and drive, don’t text and drive and now don’t app when hungry. Or do. Snickers New Zealand has gone down a rather unexpected route for its latest campaign via Colenso BBDO. The chocolate bar brand has made the most out of the amount of time Kiwis spend on their phones by offering free Snickers vouchers under the guise of utterly useless apps, with the idea that people would ‘download’ them because of the brand’s famous tagline — ‘You’re not you when you’re hungry’.
For many Kiwi kids, being active outside can come at the cost of a broken arm. But, in a new initiative by Anchor and Colenso BBDO, the fun doesn’t have to be over. By continuing to place a focus on strength, the dairy brand is encouraging kids with broken bones to display their break with an ‘X-Ray cast’ and ‘Go Strong’ with free milk.
Following his trip to SXSW, Colenso BBDO planning director Neville Doyle shares his thoughts on the advertising industry, what it’s capable of and what it should do to give the problem solvers within it a feeling of pride. Here’s what he has to say about creativity with a purpose.
He’s not even 40 years old, but Colenso’s recently appointed general manager Scott Coldham has already picked up the reins at one of the most successful agencies in the country. And sitting down with him, it becomes clear that he isn’t intimidated by the task ahead of him. In fact, there’s a strong sense that he’s been impatiently waiting for this opportunity for quite some time.
Yesterday, across the industry, lint brushes ran over polka dot dinner jackets, dresses were taken out of their protective plastic covers and the nation’s resources of hair wax were unsustainably diminished as the denizens of adland readied themselves for one of the biggest nights in advertising, the Axis Awards. Here’s a rundown of who won what.
Tui has tapped into surf culture to celebrate the launch of its new golden lager in a new spot features views of sunsets, rolling waves and the tagline ‘men in expensive suits’.
Fonterra is rolling out a major global platform in a bid to strengthen the Anchor brand in several international markets. Strategically developed by Colenso BBDO, various creative iterations of the core concept are set to appear in New Zealand, China and Sri Lanka (and later in Chile and Malaysia). The creative announcing the campaign to the local market is unreservedly audacious, seeming more akin to a gritty movie trailer for a series of interlinking stories than an ad for a dairy product.
It’s no secret that VW had a complicated 2015. The moment the emissions scandal struck, the brand jolted to halt and shifted into damage control mode. But the brand is now looking to bounce back, launching its first TV campaign via its new creative partner.
Yes, it’s true, most of us are back at work. But as Auckland’s ridiculously humid, hot, sticky weather has proved lately, summer is still very much here. It’s not quite time to pack away the barbecue and shake the sand out of the beach towels just yet. Burger King has launched a new campaign via Colenso BBDO to remind us of this fact, which allows fast food aficionados to apply online to host a ‘Backyard BK BBQ’ to feed their hungry mates.
Old Mout Cider has nabbed a Colmar Brunton Ad Impact award for the month of December for its ‘not so sweet’ Hard Cider ad via Colenso BBDO, which the market research company says stood out from the noise of Christmas ads throughout the month.
Tui has ended its creative partnership with Saatchi & Saatchi, appointing Colenso BBDO as its new agency.
For innovation to be successful, it needs to solve problems and make life easier. Wayne Pick believes there are three major tech trends doing just that and ushering in ‘the internet of me’ era. And, given the future is where the profit is proven to lie, brands should be paying attention to them.
It’s no secret Spark is on a mission to transform its business and as part of that it’s transforming its agency model, with Shine confirmed as a key strategic partner and, as widely expected, Clemenger Group rounding out its previous wins after Colenso BBDO was appointed as its above-the-line brand agency.
When we asked Spark back in September if its creative account was up for pitch, a spokesperson said no, but said a group of agencies was working on a brand project and they were asked to come back with ideas on a specific problem. But it’s thought that pitch process was much bigger than a project, and Shine appears to be the first to benefit from it.
Bouquets for Civil Defence, Air New Zealand, V, Land Rover and National Foundation for the Deaf this week.
Every year, in the lead up to summer, the major ice cream brands operating across the nation, release new flavours in a bid to attract consumers that search for respite from the heat in the shape of frozen dairy products. And for this year’s edition of the frozen aisle battle, Fonterra-owned Tip Top has added a new contender into the mix by launching the Top Notch range of premium ice creams.
Whether it’s paying stars to show off diamonds in public, paying stars to mention a brand in their latest song, paying stars to talk up your new product to their fans, or paying for the host of a podcast to read out your ad, brands have been using the power of endorsement to influence perceptions since ages ago. In the world of hospitality, having the right people at your establishments is important if you hope to lure the crowds. And it’s no secret that Skycity ‘incentivises’ a range of famous Kiwis to do just that. But now it’s taken that one step further by getting them to write—or at least put their name to—long copy ads that wax lyrical about the company’s assets and its impact on Auckland.
BNZ has released a depressingly confronting campaign called ‘Shred my mortgage’ via Colenso BBDO, which includes two TVCs of a man and woman in their twilight years who are still working laborious jobs to pay off their mortgages.
On a dark and windy night, six advertising-employed goth bands slithered into the King’s Arms, fishnets, face powder, bad eyeliner and all, to pay homage to the likes of 1980’s goth bands The Cure, The Cramps and movement-starters Bauhaus. And despite straying from the theme and playing songs which you couldn’t really call gothic, Colenso BBDO aka Pegasus and the Job Numbers were crowned the winner of this year’s Battle of the Ad Bands organised by CAANZ and Flying Fish, after a polished and upbeat set that wooed the crowd and judges alike.
You would have to try very hard not to bump into some kind of All Blacks-related product these days, particularly with the Rugby World Cup 2015 drawing closer by the day. One of these brands is Treasures, which has relaunched its ad promoting its All Blacks themed nappies, which screened during the last Rugby World Cup.
Following a pitching process that saw the competitive field eventually narrowed down to Colenso BBDO and Contagion, House of Travel (HOT) has decided to take its business to 100 College Hill.
Sky TV, DB Export, Lumino the Dentists and Lotto NZ snatch the honours this week.
There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO’s rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.
In the cut-throat world of supermarket retailing, many factors come into play when consumers make their decisions about where to shop, whether it be price, location, range or the latest collectables. But while humans like to think we’re rational creatures, we’re not and a lot of our purchasing decisions are based on whether or not we actually like a brand. New World has its fair share of nuts and bolts, price-led retail ads promoting various deals, but its brand advertising has been streets ahead of the competition in recent years and it has challenged its agencies to take creative leaps and come up with engaging ideas to capture attention. And the mad Fruit and Vege pro ad, which our judges voted as the StopPress/MediaWorks TVC of the Year, is a great example of that thinking in action.
State has released the latest chapter in its ‘Click. Done’ campaign through Colenso BBDO and Finch, which promotes its online service. This time with a new character who really digs life, but doesn’t really dig insurance.
The Clemenger Group has announced that Colenso BBDO chief executive Nick Garrett will move across to Clemenger BBDO Melbourne to take up the chief executive role that was left vacant following the departure of Peter Biggs, who retired in September last year.
