Who’s it for: Pedigree by Colenso BBDO and Watermark
Why we like it: As much as we don’t want to admit it, kids these days are way too comfortable using smartphones and tablets, so why not use them to share an important lesson. We think it was a good idea for Pedigree to create an app that combines gamification with learning. Young kids are also often fearless when it comes to animals, so it’s good to teach them how to keep safe without making them scared. The launch was also timely, as sadly just this week a Kiwi youngster was mauled by a pitbull.
Who’s it for: Snickers by Colenso BBDO
Why we like it: We thought April Fool’s had been and gone but it seems Snickers is keeping its trickery all-year-round. The campaign puts a new spin on its ‘You’re not you when you’re hungry’ tagline and had the StopPress team discussing whether we’d be tempted by any of the apps. We particularly liked the ‘Liquishield’ app, waterproofing your phone down to fifty metres.
Who’s it for: BCITO by Brand Spanking
Why we like it: We like that BCITO has responded to the shortage of tradies by developing a creative, campaign with an experiential component that lets the audience truly see what being an apprentice is all about. Even for those not interested in pursuing an apprenticeship, the online series is an entertaining way to raise awareness of New Zealand’s labour shortage. Kiwis went nuts for The Block, and while it’s on a much smaller scale, we’re sure it’ll drum up some interest.