Who’s it for: Civil Defence by Clemenger BBDO
Why we like it: Nothing like a few Thunderbirds (and some quality Taika Waititi humour in the online video component of the campaign) to get people to pay attention to a safety message from the government.
Who’s it for: Air New Zealand by Saatchi & Saatchi
Why we like it: To launch its Airpoints for Business scheme, Air New Zealand is giving those who sign up a chance to win a business mentorship with Julie Christie, Trelise Cooper, Philip Poole or George Fistonich. And to promote the competition, it’s showing how each of them might pack.
Who’s it for: V by Colenso BBDO
Why we like it: As a wise StopPress commentor once said, teaser campaigns are like wetting yourself in dark pants: it feels good but no-one else notices. That hasn’t stopped V from embracing the tease with a series of levitation-based clips to launch its new sugar-free version. An activation involving a container is planned for October 17 and, with the creative showing wires coming out of the can and smart cookies who have developed new technology to read brain signals, we predict it will involve some form of mind control.
Who’s it for: Land Rover
Why we like it: While rugby might not have as many fans as football, brands seem to enjoy the sport’s spirit. The guards of honour following 80 minutes of smashing opponents, the respect for the refs, the lack of diving, some players ‘sweeping the sheds‘, literally and figuratively. And Land Rover has tapped into that ethos with its #WeDealInReal campaign for the RWC, which has focused on grassroots clubs from around the world, including the Upper Clutha rugby team.
Who’s it for: National Foundation of the Deaf by The Business
Why we like it: Blatantly stolen from the hilarious Bad Lip Reading YouTube channel, but it’s still funny and it’s a clever way to bring attention to an issue and prompt people to sign a petition to get broadcasters to offer captioning.