Carat | Stoppress

Beacons 2018: FCB Media and PHD set for a big night

Awards
April 10, 2018
StopPress Team

The Beacons finalists have been announced and this year it's FCB Media and PHD leading the finalists with 24 and 20 mentions on the list respectively.

Movember campaign targets schools, increases teen participation

Advertising
December 1, 2017
StopPress Team

The first day of December marks both the start of summer and time for Movember participants to shave off their moustaches, much to the delight of many high schools after a campaign by The Dentsu Aegis Network targeted schools with clean shave rules.

Carat New Zealand picks up local L’Oréal account—UPDATED

Advertising
October 13, 2017
StopPress Team

Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.

topics

Story IQ

Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...

The Hot List 2019

Radio Week 2019

Up-and-Comers

We give the mic to the industry's future leaders to hear their thoughts on media, ...

The Power of Print

Insight Creative

Insight Creative specialises in shaping business stories out the core insights that often lie under ...

More than one Model in the Sea

Production Month made possible by Peach

Anthem does SXSW

The Stoppies 2018

In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...

Follow The Money

Follow the money. It’s an axiom that journalists have believed in for years and a ...

Programmatic Guide

Regional Rundown

StopPress takes a trip down the country to see who the audiences and agencies are ...

TVNZ-NZ Marketing Awards 2018

The Hot List 2018

StopPress + KBR Digital

What Makes us Click

Beyond the Page 2018

In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Cannes 2018

Beneath the Surface

In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...

The Stoppies 2017

MPA Magazine 360

20/20 (tele)vision

Media consumption is changing. But by how much?

The Hot List

Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...

Cannes Lions 2017

All the winners, the shortlists and the drama from this year's edition of advertising biggest ...

Merger Mania

All our stories on the nation's two failed mergers in one place

Bauer Beyond the Page

When it comes to creating branded content, there are few better in the Kiwi market ...

StopPress@SXSW

The Indies

Over the course of this series of articles, we look at how always-nimble indy agencies ...

AdRoll on automation

Marketing automation is tipped to eventually become the only way advertising is traded in the ...

TVNZ-NZ Marketing Awards 2016

TVNZ New Season Launch 2017

Inside KPEX

Game Changers

It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...

TVNZ-NZ Marketing Awards 2015

Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.

Future Tense

In a new series, StopPress talks to a range of newsmakers currently trying to shine ...

Beyond the Page

In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Up Country

In conjunction with News Works, the Up Country series talks with some of New Zealand's ...

Sounding off

As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Fully Automated: a StopPress series brought to you by Marketo

StopPress Podcasts

We sit down for a chat with industry leaders to find out what they're up ...

TVNZ-NZ Marketing Awards 2017

GrownUps

What Keeps You Up At Night

Radio Week

Genius From Elsewhere

Metlifecare proves its villages are anything but boring

Advertising
May 24, 2017
StopPress Team

Faced with the challenge of changing retirees' perceptions that villages are "God's waiting room", Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.

Year in Review: Alex Lawson, Carat

Year in Review
January 10, 2017
StopPress Team

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Alex Lawson, general manager at Carat, has to say.

voices

The news of their death has been greatly exaggerated

What you need to know about the arrival of 5G

Why employers should apply mindfulness principles to fight our work stress crisis

Here’s why you should be paying attention to TikTok

Language matters

Diversity starts before the job interview and we’re not doing enough

A media agency take on the media

Gray Matters: demand for digital, voice, ‘femvertising’ and top TVCs

Gray Matters: worry, demand for digital, customer journey and celebrity endorsements

Wrestler's Ben Forman writes home about his experience at Forbes 30 Under 30 in Asia

Adopting an open framework to experience design

Gray Matters: stories, rewards, empathy

Gray Matters: OTT, the iGeneration, competitive complaints and brand safety

Has advertising found its manners?

How to win a direct lion

Gray Matters: the power of music in advertising

Winning the Rising Star Award was the culmination of four years of mistakes

Gray Matters: stereotypes, pitching and streaming ads

The four best business f***-ups I've made

Gray matters: research, Gen Z and location

A fight for democracy

Taming the HiPPO

Gray Matters: magazines, influencers, cookies and AI

When fraud gives you lemons

Gray Matters: masculinity, sex, politics and emotions

If we want to be creative, we need to get vulnerable

Do competitions really work on social?

A surprise election result hiding in plain sight

Boards want you! Why boards want marketers and how to get yourself on one

Gray Matters: up to date strategies, surveillance capitalism and bricks and the new life of retail

Why won’t last touch attribution die?

Gray Matters: differing points of view, surging prices, Sky and conscious consumers

'Success never happens in a vacuum': Learnings from graduates' first year of work

Gray Matters: putting up walls, analytics and performance, and how Kiwis and Aussies differ

The free-press must remain free... and that's why we should pay for it

The agency of the future: attracting and retaining talent

Gray Matters: on demand ads, ad saturation and a new New Zealand reality

Hello bath bombs, goodbye social media — Why I respect Lush's decision to leave social media

Reach or engagement – what’s more important?

Gray Matters: privacy, stereotypes and Sky

Why you should stop creating content and start creating experiences

Social media trends for 2019: Fake is out, real is in

SXSW Series: The final analysis: redeeming the digital revolution

Gray Matters: paying for eyes, diversity on boards, honest ads and Kiwi humour

All the news that’s fit to print

Christchurch mosque attacks: How to regulate social media

Grey Matters: boycotting digital behemoths and strength in diversity

SXSW 2019: E–M–P–A–T–H–Y Find out what it means to me

Why slow is the new fast for marketing

This is us: James Mok on New Zealand's darkest day

Gray Matters: Vodafone redundancies, tourism advertising, ad fraud and Tip Top's new flavour

SXSW 2019: seven non-obvious trends for 2020

SXSW 2019: First impressions from our man in Austin

Fiona King on gender balance and what it looks like

Gray Matters: TV advertising, safe ad placement, converting traffic and ageism

A nice boy from Upper Hutt goes to SXSW and learns to embrace serendipity

The next article will be great

Gray Matters: women in advertising, the return of creativity, advertising on YouTube and Capital Gains Tax

Designing with ambiguity: Ralph Johns on designing to change the world

Gray Matters: going carbon neutral, sports and sponsorships, paywalls and agency collaborations

Gray Matters: the best of OOH, retailers as advertisers, an unconscious bias, and customer labels

Happy Birthday Facebook! Looking back at three Facebook features that changed the way I think about marketing

Gray Matters: Social media, marketing tech, junk food ads, local design talent and offensive ads

Gray Matters: social influencers, travel incentives, Brexit and evaluations

Altered consciousness: How tech will seamlessly blend the physical and digital worlds in 2019

Gray Matters: Mergers galore or not, Gillette again, Hell Pizza, 2019 predictions, Magic Talk and words to live by

Steve Tindall: Is the Mediaworks/QMS merger a good thing?

The Best a Brand Can Get? Michael Goldthorpe discusses that Gillette campaign

Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

Creative Talk with Chris Hancock, Retail Dimension

Gray Matters: Operating an OOH business, the state of TV, mergers, #metoo and a breakfast beer

When not to target new New Zealanders

Gray Matters: life, diversity, leadership and sky

Gray Matters: Radio, boomers, trust and promos

Experience is everything

Gray matters: microbrands are social brands

Michael Goldthorpe: Are we losing the plot in the uncanny valley?

Redefining SEO: Search Experience Optimization

Paul Catmur: The Death of Stalin

On agencies, consultancies and bumblebees

Jack or Jacqueline: What do you know about your customers?

Programmatic Guide: Simon Birkenhead on the power of collaboration

Colleen Ryan: from wolf whistles to Ritson and Sharp

Changing faces of women in advertising

Connon Bray: "The debate was misdirected"

Colleen Ryan explores the balanced diet of marketing

The upside of alienation—Have your say

Greg Sampson takes a look at the tyranny of absolutes

Kiwi Cultural Code #6: Humour

Ben Goodale on the changing landscape of data privacy in NZ

What does it mean to be a New Zealander in 2020?

Five do’s and don’ts inspired by the Experiential Marketing Summit

The sweet spot between idiot and expert...

Kiwi Cultural Code #4: Social equivalence

Are we automating discrimination?

Kiwi Cultural Code #3: a holistic connection to nature

The 2018 Effie Awards Convenor David McIndoe's wise words

Kiwi Cultural Code #2: Individuality and self-determination

Caples 2018: Jeff Harris talks less DM and more digital, activation, experiential and social

Kiwi Cultural Code #1: earned success

Chaos, marketing and magic

What three years of running a data company has taught me

Leading with optimism: learnings from New York's most innovative companies

Don't be everywhere. Be somewhere.

Give the model some wit. Said no-one ever.

If reading this article makes you tired, you might have a problem

Cambridge Analytica and the good old art of storytelling

What's the big deal with the octopus?

Musings on the state of New Zealand media through an American lens

Brand with a porpoise: The importance of an authentic brand purpose

Never say 'Never' again

Why 2018 is the year of experiential marketing

People vs Facebook: the beginning of the end for big data?

SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop

How to manage the Facebook reach collapse

Are you a digital litterbug?

Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose

SXSW 2018: Matt West's top picks from a week of new ideas and creative technologies

SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes

Live or die by the digital sword: Customer service in a digital world

Standby for the next wave of branded content

Brand crushes: lifelong or short term?

More than a number: gender parity and the media

Eliminating the gender communications gap with more female creatives

Cut life admin and your customers will love you

You are your own content

Longevity to replace millennials as the new marketing obsession for 2018

A tale of two robots

Content marketing is no panacea, but you might be

What Facebook's news feed change means for marketers

The great Facebook News Feed change: what you need to know

Damon Stapleton: money, creativity and fun

The importance of culture: why mergers don't always last

Lessons learnt in rebranding Santa (hypothetically)

Regan Hall: The march of the chatbots grows, but should marketers care?

Damon Stapleton: The murderer, the shoe brand and creativity

Steven Giannoulis: the most annoying things about pitching

Lessons from ‘The Most Interesting Man in the World’

September 21 2012: The day the social media dream died

Human-centric numbers: there's more to business than making money

Ideas aren't for everyone

Carrick Graham: political influence beyond the election

The fine art of influencing customer-centricity

Show me the money

What motivates an ad wanker to become political?

Customers like a little friction in their lives

Sam Aldred: a tale of two Sky TVs

What if the right answer is wrong?

Facebook Watch: the latest player to grapple for the content throne

A Rockit a day? Why it pays to brand fresh produce

A zoological tour of automation: beware the duck-billed platypus

Creating culture starts with listening

Memorable experiences need a bit of friction

Amazin’ reviews? Not really

Mark Blackham: what Sue Chetwin gets wrong about PR

Some moments matter more than others

They’re talking, we’re listening. what do New Zealanders talk about on social media?

Reflections on the future of print journalism

Getting personal with Wellington

Millennials are not to blame: why industries need to rethink what's needed

Strangers at the Cannes circus

Why branding is just as important as innovation

Well spin my fidget, my Pokemon's gone

The wisdom of taxi drivers

More sunlight on the dark arts

If you give a shit, show it

Wearables: not just for gym bunnies

Getting serious about data privacy

Marketing is a battle for the consumer's undivided attention

Marketers need to become better listeners

So long and thanks for all the krill: why big brands are giving up on whales

Damon Stapleton: Judging D&AD, the hustle and strive

Nick McFarlane on Hunting the Killer Idea

Typing into Google is so 2016

'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research

Hey planners: you’re fired

The Kool-Aid was strong at Pepsi

How to counter 'The Pit Strategy'

Fashion: the mouthpiece of cultural change

Frances Valintine on why New Zealand businesses aren’t innovative and what they need to do about it

Gender. What’s the issue?

Great ad. Where’s the idea?

Does ‘new’ New Zealand make you less New Zealand?

Your algorithms lack soul: empathy is the key to better customer experiences

Purple is the colour of royalty but is the Cadbury crown slipping?

Can advertising and marketing make you a better parent?

Magic doesn’t happen by magic

Moments matter: why customer-centricity doesn't always start with the customer

Millions of women came together for a better world. Advertisers still think they should be doing the dishes

Six New Year's resolutions marketers should make in 2017

Will fake news lose its power now that we know it exists? Probably not

The cult of the decent bloke: Paul Catmur on why personality beats policy

Right battle, wrong enemy: Sky's real problem is bigger than NZME, Fairfax or TVNZ

Are promotional offers really the incentive retailers think they are?

Alex Lawson promoted to general manager of Carat as Kim Leybourne heads to Ogilvy

Movings/Shakings, brought to you by Marsden Inch
October 5, 2016

Alex Lawson has been named General Manager of Carat NZ, only a few months after joining the agency in July. This move follows on from the departure of former Carat general manager Kim Leybourne, who was appointed the media director at Ogilvy in August.

Podcasts

Listen: Design Work's Kate Darby x Motion Sickness' Sam Stuchbury

Listen: Laura Maxwell on NZME's venture into recruitment, automotive and property

Listen: Paul Manning on the challenges and opportunities of New Zealand's cannabis industry

Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders

Horse's Mouth: Kevin Kenrick, TVNZ

StopPress Podcast #9: Cameron Death, WatchMe

StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

StopPress Podcast #7: Peter Field, advertising effectiveness expert

Podcast #6: Colleen Ryan on what it takes to change people’s minds

Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

Advertising
September 9, 2014
Ben Fahy

It's fair to say the last major campaign launched by ASB didn't go as well as planned, with the shouty, bearded frontman Brian Blessed being sent back to Blighty a bit earlier than expected. The bank's Succeed On tagline remained, however, and, after being in a bit of a holding pattern as far as its comms were concerned, ASB has now returned with a new campaign via Saatchi & Saatchi that aims to show how New Zealanders really talk about money—and the ASB products and services that might be able to help them deal with it.

Kiwi agencies vie for dodgeball glory

PopPress
September 2, 2014
StopPress Team

Forget the rowing world cup, forget the basketball world cup; the real action last week was at Yahoo’s Dodgeball Keg Cup. Eight agencies competed in the tournament for the honour of winning the moderately prestigious Keg Cup and the highly coveted 50-litre keg of beer.

Movings/Shakings: 2 July

Movings/Shakings, brought to you by Marsden Inch
July 2, 2014
StopPress Team

Industry happenings at Carat, FCB Sydney, The Paul Henry Show, RadioLive, Management magazine, Dish magazine, Ngage and MEA Mobile.

Features

Neuroscience sheds light on media effectiveness

Creativity and scientific thinking required to leverage data and insights

Val Morgan goes from strength to strength

IGC as easy as ABC

Is authenticity real?

Staying power: the industry on print's value

The Medici Effect: A new way to think about brand innovation

Transforming itself and out-of-home

The intersection of creativity and technology: Why Little Giant became Isobar NZ

From agency to muesli - Jono Sorensen's next venture

Didge
June 23, 2014
Skye Wishart

When Jono Sorenson left advertising agency Carat in March to become a sales director at Diverse Media, he signed up there for only three days a week – because the rest of his time he now devotes to muesli. He and fellow muesli-fan/fiancé Lucy Leckie have launched The Muesli Hub – “a platform to build your own muesli online and have it delivered to your door”. They want to inspire people to re-prioritise breakfast.

Movings|Shakings: 13 June

Movings/Shakings, brought to you by Marsden Inch
June 13, 2014
StopPress Team

Changes at Saatchi & Saatchi, Carat, APN, Tourism New Zealand, Orangebox, The Business and ImMediate.

Movings/Shakings: 20 May

Movings/Shakings, brought to you by Marsden Inch
May 20, 2014
StopPress Team

Moves and shakes at Lotto NZ, IABNZ, ANZ, Carat, Y&R NZ and Green Cross.

ASB's Like Loan adds another trophy to the cabinet

Social media
April 17, 2014
StopPress Team

ASB and Saatchi & Saatchi have added another award for the Like Loan campaign, which lowered its home lending rate with Facebook likes. The latest is a Warc Prize for Social Strategy, awarded to only 18 campaigns globally.

Vodafone's US$950 million global media account goes to MEC

Media
April 14, 2014
Damien Venuto

Following last month's announcement that Vodafone was undergoing the process of reviewing its global media account (worth about US$950 million), it has now been reported that WPP's MEC has won the final round of pitching, which was contested between MEC and Carat (part of the Dentsu Aegis network). So what does this mean from a New Zealand perspective?