News
Beacons 2018: FCB Media and PHD set for a big night
The Beacons finalists have been announced and this year it’s FCB Media and PHD leading the finalists with 24 and 20 mentions on the list respectively.
Browsing: Carat
News
Movember campaign targets schools, increases teen participation
The first day of December marks both the start of summer and time for Movember participants to shave off their moustaches, much to the delight of many high schools after a campaign by The Dentsu Aegis Network targeted schools with clean shave rules.
News
Carat New Zealand picks up local L’Oréal account—UPDATED
Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.
News
Metlifecare proves its villages are anything but boring
Faced with the challenge of changing retirees perception that villages are “God’s waiting room”, Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.
News
Year in Review: Alex Lawson, Carat
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Alex Lawson, general manager at Carat, has to say.
News
Alex Lawson promoted to general manager of Carat as Kim Leybourne heads to Ogilvy
Alex Lawson has been named General Manager of Carat NZ, only a few months after joining the agency in July. This move follows on from the departure of former Carat general manager Kim Leybourne, who was appointed the media director at Ogilvy in August.
News
Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals
For the latest season of MKR NZ, TVNZ played the regional card pretty hard in an effort to drum up some parochial support for the contenders. And it seems to be a successful strategy, because Sugar & Partners, Carat and NZ Rugby are claiming victory after its outdoor and social media campaign got the punters talking about the ITM Cup.
News
Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign
It’s fair to say the last major campaign launched by ASB didn’t go as well as planned, with the shouty, bearded frontman Brian Blessed being sent back to Blighty a bit earlier than expected. The bank’s Succeed On tagline remained, however, and, after being in a bit of a holding pattern as far as its comms were concerned, ASB has now returned with a new campaign via Saatchi & Saatchi that aims to show how New Zealanders really talk about money—and the ASB products and services that might be able to help them deal with it.
News
Kiwi agencies vie for dodgeball glory
Forget the rowing world cup, forget the basketball world cup; the real action last week was at Yahoo’s Dodgeball Keg Cup. Eight agencies competed in the tournament for the honour of winning the moderately prestigious Keg Cup and the highly coveted 50-litre keg of beer.
Movings/shakings
Movings/Shakings: 2 July
Industry happenings at Carat, FCB Sydney, The Paul Henry Show, RadioLive, Management magazine, Dish magazine, Ngage and MEA Mobile.