Browsing: Carat

News
Carat gets a grip on Bendon’s unmentionables, wedgies GI Media
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Following on from the recent news that Carat took the Sovereign Insurance account off OMD without a pitch, the agency has further bolstered its client list after being appointed to manage strategy and media buying for Bendon brands like Lovable, Elle MacPherson Intimates, MacPherson Men, Davenport, Pleasure State and Stella McCartney Lingerie across New Zealand.

News
Sovereign switches to Carat
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New Zealand’s largest life insurer Sovereign, which is part of the ASB group of companies, has appointed Carat to manage its media strategy and buying, taking the account from OMD without a pitch.

News
New IdeaWorks incarnation keeps the momentum flowing with Beds R Us win
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IdeaWorks closed its New Zealand doors in 2009 and said goodbye to eight staff and all of its clients, including the big Warehouse Stationery account. But it was officially reborn in March this year with Y&R Group as the new owner. And after a solid campaign to launch the new FCO retail brand in New Zealand, it has also been appointed as creative agency for Beds R Us after a three way pitch. 

News
Aegis digs deep into digital with local version of global study
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Aegis recently announced its official arrival on the local scene after the merging of Carat and Mitchells. And now it’s announced the local launch of bespoke consumer study, the Consumer Connection System (CCS), which provides insights into how consumers choose and use media in an effort to better connect them with brands. 

News
The Mission continues (to win) as 2degrees takes annual Ad Impact Award
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As part of the Ad Impact Awards, Colmar Brunton asked approximately 4000 Kiwi consumers for their thoughts on all of last year’s new brand ads and the top six were announced a couple of weeks back. But the big annual winner is 2degrees and TBWA\’s ‘Mission HQ’, which scored significantly above average across the board in all the key impact measures.

Movings & Shakings
Movings/Shakings: March 23
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In this exciting installment of who goes where; Carly Flynn hits her Target, a Barrell role for Samsung, Plankton floats across the Tasman, Carat dangled to Sewpershad, a US import for MediaCom, Simpson’s lovin’ it at Macca’s, JML Communications expands its girth, Adshel adds Atkinson, Touchpoint’s independent new chair, and Urlich is ‘worth it’ for L’Oréal NZ.

News
Spray and walk away: Cut Collective heads outdoors for Nokia’s Lumia launch
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Otis Frizzell recently put his hand to the wall to brighten up Ponsonby’s Sohole and promote the new Samsung Galaxy Note, a very cool piece of kit that sits somewhere between a phone and a tablet and harks back to the golden age of cellular technology by being massive and rocking a stylus. And now some other talented Kiwi artists are using their skills to help launch another fancy gadget, with Cut Collective transforming a couple of billboards in Auckland and Wellington for Nokia’s new Lumia.

Movings & Shakings
Movings/Shakings: January 20
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It is out with the old, and in with the new, in another exciting installment of “Who Goes Where?” TV3 loses feisty reporter Mihi Forbes to Maori TV, VENA NZ snaffles Grant Hyland from VIM, all the news from Fuse, NZ Geographic gets taken over internally – ouchies, a large benign growth in Traffic leads to Parnell relocation, viva la VivaKi, Botica Butler Raudon PR joins the Oriella stable, and this year’s new black – please welcome Tangerine Tango, soon to be seen everywhere.

News
McCaw opens up—literally—for NZ Rugby World’s All Black jersey unveiling
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Print is often seen as the poor cousin of the media mix when it comes to creativity in advertising, especially when compared to some of the tricks now able to be performed in the online realm. But occasionally a publisher shows what can be done with good fashioned old paper and ink and NZ Rugby World has backed up its supreme accolades at the recent Magazine Awards with a very well-timed ‘barndoor’ cover on the August issue featuring our Dear Captain resplendent in Adidas’ new All Blacks jersey.

News
Media Counsel situation still unclear
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A check on the Companies Office website shows The Media Counsel has not yet been officially placed in liquidation. But company directors have just five working days from the announcement of a liquidation to notify the Companies Office about it, whereupon its status will be updated and a liquidator will be appointed.