articles tagged 'ASB'

TVCs of the Week: 15 September

  • TVC of the week
  • September 15, 2015
  • StopPress Team
TVCs of the Week: 15 September

Funky dancers, inflatable orcas, Viking lightning swords and lucky jerseys are thrown into the mix as Kiwibank, Genesis Energy, Cure Kids and ASB get creative this week.

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Putting money on content marketing: how the main banks have embraced the tactic

  • Marketing
  • September 11, 2015
  • Holly Bagge
Putting money on content marketing: how the main banks have embraced the tactic

As has increasingly become clear, content marketing is an effective, progressive and less intrusive way of reaching an audience. The modern audience has less time for shouty or obvious tactics. We’ve grown smarter, wiser and more distracted with a myriad of content options to consume, particularly the millennial audience, which is spending less and less time in front of the television. While perhaps a few years ago it would have been hard to see it coming, banks have gotten very good at employing content marketing tactics, particularly when targeting a younger audience. We thought we’d take a look at a few examples from the main players.

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Making Kashin cashless: ASB gives its moneybox a digital makeover

  • Tech
  • September 9, 2015
  • Damien Venuto
Making Kashin cashless: ASB gives its moneybox a digital makeover

Since 1964, Kashin, the ASB moneybox, has been an inhabitant of countless Kiwi homes, serving as a tool used by parents to teach their kids about the value of money. However, at a time when coins have become something of a rarity, Kashin was becoming a largely unused anachronism—a white elephant, if you will. So, in response, ASB and Saatchi & Saatchi have given Kashin a digital makeover and introduced a new moneybox called Clever Kash.

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ASB zeroes in on the psychology of success with business-focused All Blacks campaign

  • Marketing
  • September 4, 2015
  • Ben Fahy
ASB zeroes in on the psychology of success with business-focused All Blacks campaign

The corporate world has long looked to professional athletes and coaches for guidance on how to perform better, how to create a positive culture and, if they're being honest, how to grind their opposition into the dust. And ASB has looked to the All Blacks—or, more specifically, the team behind the All Blacks—to provide some pearls of wisdom for Kiwi businesses.

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Lost and found: ASB trumpets its alternative to card cancellation woes

  • Advertising
  • August 4, 2015
  • StopPress Team
Lost and found: ASB trumpets its alternative to card cancellation woes

In most instances, losing an item is little more than a frustration, but it can be quite a major problem when the said item is a credit card. Usually, the relisation that a credit card is missing is followed by about 20 minutes of manic searching, 30 minutes of concern about where you were pick-pocketed and then the painful recognition that you'll have to cancel the card for security's sake. Then, once the card is cancelled, nothing is quite as annoying as finding the now useless piece of plastic lying in your wardrobe. And given that its app helps users avoid the panic, ASB has released a new spot that takes a quirky look at a more relaxed search for a lost card.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

TVCs of the week: 4 August

  • TVC of the Week
  • August 4, 2015
  • StopPress Team
TVCs of the week: 4 August

Steinlager, Air New Zealand, ANZ, ASB and Cancer Society take centre stage this week.

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Stuff starts snapping to share news with the young’uns

  • July 22, 2015
  • Holly Bagge
Stuff starts snapping to share news with the young’uns

Snapchat has fast become a popular way for brands to reach out to a younger audience. ASB, Vodafone, Spark the NZTA and a number of other brands and organisations have seen merit in using the platform and have reported successful results. And while a little late in the game, Stuff has just jumped on the Snapchat bandwagon and only three days since launching its account, it already has a few thousand ‘friends’, and counting.

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Times they are a changin’: LGBT-inclusive advertising and its value for marketers

  • July 8, 2015
  • Holly Bagge
Times they are a changin’: LGBT-inclusive advertising and its value for marketers

Advertising can be a bit like a mirror, or perhaps more like the Mirror of Erised (cue cheesy reference) from Harry Potter where an idealised version of ourselves is reflected back at us. When targeted well it can be so pervasive that we come to think of advertising scenarios as being normal “Of course I should be wearing those shoes”, “Clearly I need that marble bench top in my kitchen”. Advertisers try to reflect our relationships too, marketing to couples and families. But wouldn’t it be strange to see advertising bypass us, for us to see ads embodying relationships or representations of people that don’t reflect our reality. For the reported 10 to 15 percent of New Zealanders that make up our LGBT community, it has been like this for a long time. But things are changing, the world is slowly but surely progressing, and so is the advertising world along with it. Here are a few examples of advertising that includes this community, and why it would be of interest for advertisers to continue doing so, particularly in light of gay marriage increasingly becoming legalised in more countries.

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ASB champions the success of its Snapchat campaign -- UPDATED

  • June 11, 2015
  • Holly Bagge
ASB champions the success of its Snapchat campaign -- UPDATED

As Snapchat has nudged its way into the advertising world over the past year, businesses have made use of the tool to reach out to a younger audience. One of these businesses is ASB Bank, which has seen huge success through its use of Snapchat to reach tertiary students, and ASB general manager of marketing Shane Evans says it plans to keep using it.

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Movings|Shakings: 8 May—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • May 8, 2015
  • StopPress Team
Movings|Shakings: 8 May—UPDATED

News from ASB, NZME, MediaWorks, Sugar & Partners, Datalicious, Yahoo New Zealand, CanTeen, Bite and NZ Women's Weekly.

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Movings|Shakings: 24 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 24, 2015
  • StopPress Team
Movings|Shakings: 24 April

Changes at ASB, Starcom/ZO, TVNZ, Ambient Group, MediaWorks and Fonterra.

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ASB fixes a few first world financial problems with update to mobile app

  • Mobile
  • April 23, 2015
  • StopPress Team
ASB fixes a few first world financial problems with update to mobile app

The way the world is going, it probably won't be too long before the mobile phone renders cards obsolete. But until that happens, ASB is using the phone to make using cards easier by allowing customers to set temporary locks and maximum withdrawals and restrict contactless, international and online payments.

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TVCs of the Week: 10 March

  • TVC of the Week
  • March 10, 2015
  • Ben Fahy
TVCs of the Week: 10 March

A congratulatory bum pat to Anchor, ASB, Pump and the Warriors this week.

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ASB backs the All Blacks, tweaks its convenient acronym

  • Sponsorship
  • March 5, 2015
  • StopPress Team
ASB backs the All Blacks, tweaks its convenient acronym

ASB is the latest brand to bask in the reflected glow of the All Blacks after its partnership with New Zealand Rugby was announced today. And, in celebration, the bank has rebranded for a day.

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ASB shows you your disappointing substitute in bid to flog life insurance to under-insured Kiwis

  • Advertising
  • February 26, 2015
  • Damien Venuto
ASB shows you your disappointing substitute in bid to flog life insurance to under-insured Kiwis

ASB and Saatchi & Saatchi NZ have previously shown their prowess for Facebook campaigns through the hugely successful 'Like Loan' iniative, and the pair have now returned to the platform. But rather than focusing on home loans, the latest campaign aims to convince Kiwis to take up life insurance. The new campaign takes the form of a survey in a series of questions that aim to determine if you're replaceable.

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