Browsing: ASB

News
Ads@6: 16-22 November
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This week on the telly, Rhys plays with his baubles; find out who wins in a fight between the Warehouse family and Countdown Colemans; look at all the pills, potions and lotions on offer for hayfever season; Farmers, Briscoes, Harvey Norman and pretty much every other retailer get into the festive spirit; the return of James Blunt leads to hundreds of thousands of New Zealanders being sick in their own mouths; and, having already launched online, ASB’s new ads finally reach the TV screens, which, if you believe the front page story on the Sunday Star Times yesterday, led to “a flurry of complaints” to the ASA about the IVF assistance ad (in media land, it seems seven complaints constitutes a flurry).

News
Of war, golf and fertility
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Three good’uns share the gold this week.

Who’s it for: Sky TV by DDB and Prodigy Films

Why we like it: Despite the fact that Rugby World Cup games will be shown on a number of free to air channels after last year’s broadcasting palaver …

News
Goodbye Goldstein, hello triplets, cutlets and co-creation
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Not surprisingly, there’s been no shortage of opinions on Droga5’s massive new ASB campaign/rebrand, which went live over the weekend. And we’re giving you even more chances to judge, with the first two TVCs ‘Chance’ and ‘Mint Sauce’, a few press ads/posters that were created by three upcoming Kiwi artists and some online executions.

News
Those were the Goldstein years
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He’s been a fixture of the New Zealand advertising landscape for 11 years, but all good things must come to an end and, after TBWA\ lost the ASB account to Droga5 a few months back, the axe was always likely to come down on Ira Goldstein, New Zealand’s best-loved bumbling fictional American banking spy.

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Bank wars: TSB leads, Kiwibank closes the gap and the big five improve
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Despite anecdotal evidence that suggests all banks are sneaky, recent actual research from the June 2010 Roy Morgan New Zealand Banking Customer Satisfaction Survey has revealed positive shifts in the overall satisfaction levels for most of the major banks, with TSB retaining its position at the top of the satisfaction pile, but Kiwibank is on its tail.

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TBWA\ feels the ASB disruption
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If you believe the company mantra, TBWA\ is all about ‘disruption’. And there’s been plenty of that in Mayoral Drive lately (although not of the creative kind it likes), after ASB decided to end its 12 year relationship and shack up with Droga5 last week.

News
ASB draws its longbow
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According to ASB’s Twitter account, good banking isn’t about ownership (or apostrophes). It’s about love and devotion.

But MP and Kiwibank stalwart Jim Anderton tends to disagree and certainly doesn’t think ASB should be allowed to pass itself off as a Kiwi bank.

ASB’s new …

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