Pinning down progression can be difficult and vague to measure; for some, it’s taking their first mouthful while for others, it’s an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.
The final note in the ASB Your Dream Gig experience has been announced with Universal Music Group New Zealand (UMG) and ASB looking for a social media expert to join Kiwi band The Naked and Famous in Los Angeles.
The campaign is back for the third time to help put another much-needed ambulance on New Zealand roads.
Ahead of the festive holiday campaigns rolled out in November and December, October saw a flurry of new brand ads hit our screens, and of the several ads Colmar Brunton had New Zealanders evaluate, Vodafone’s ‘Hello’ campaign came out on top.
True and ASB are looking to carbo-load runners in in the lead up to the ASB Auckland Marathon event on 29 October, with Fasta, a bespoke tagliatelle pasta embossed with supportive messages.
Nicole Hetherington and Simon Fowler have been announced as the new creative directors on the ASB account which was recently picked up by With Collective.
In a joint statement released this morning, ASB and Saatchi & Saatchi have confirmed that they will be ending their partnership as part of a review of the bank’s agency operating model.
It’s been over a year since ASB and Saatchi & Saatchi introduced ‘Clever Kash’ but only last month did the digital money box become available to customers. So what’s taken so long? We talk to ASB general manager marketing Shane Evans and Saatchi & Saatchi executive director Corey Chalmers about how developing a product like ‘Clever Kash’ takes time.
ASB and Saatich & Saatchi have taken a trip back in time to explore how pop culture has changed over the years and show how the ‘man bun’ and horizontal credit cards have had their time. PLUS: Clever Kash reaches Kiwi hands
‘Just do it’, it’s ‘Sure to rise’ and ‘Finger lickin’ good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.
These days we use our mobile devices for many aspects of life: for social connections, as a camera, a map, a video recorder, entertainment, guitar tuning. You name it. That’s what ASB is tapping into in its latest spot with Saatchi & Saatchi, about payWaving with your android.
ASB is celebrating its sponsorship of the New Zealand Sevens with a little bit of magic by American vine superstar Zach King and Saatchi & Saatchi.
ASB has announced that it will be launching a new account on the popular Chinese social media website Sina Weibo (Weibo) in a move aimed at diversifying ASB’s means of communication with one of New Zealand’s fastest growing demographics.
ASB is taking advantage of the holiday period—and new interactive camera technology—with its upgraded sponsorship of the ASB Classic tennis tournaments.
Recently, ASB re-developed Kashin the money box to bring it in line with the increasingly cashless society. And for its latest campaign in support of St John, the bank is keeping the focus on children by telling the story of an animated toy ambulance saving a solitary teddybear lying in the garden.
While the numbers competing in the Auckland Marathon were down significantly this year due to the clash with the Rugby World Cup final, ASB had a foot in both camps as a sponsor of the All Blacks and the event. So it couldn’t really lose. And its clever ‘Run down Your Rate’ campaign was the latest in a series of impressive sponsorship activations from the bank and its agency Saatchi & Saatchi.
Newspapers love big events, as brands hoping to show their tactical advertising flair tend to gravitate towards them. That was certainly the case after the 2011 Rugby World Cup win, as it was on Monday when the team backed that performance up by beating the Aussies. But we found a few more full-pagers in a special World Cup lift-out in the Herald this week, as well as some other rugby-related efforts.
ASB previously put its clients to work by getting them to accumulate as many likes as possible in return for lower mortgage rates. And for its latest campaign, the bank is again giving some of its customers control of how low their interest rates might go—but this time they have to sweat for it. As part of its ‘Run Down Your Rate’ competition, the bank has selected ten customers who will be able to run down their interest rates during the ASB Auckland Marathon.
With the Rugby World Cup about to start tomorrow morning, there are bound to be a few tired All Black fans over the next six weeks. There’s already a campaign from NZME called Push Back for Black that asks employers to go easy on rugby-loving employees. But if there’s no leeway from the boss, then ASB is ensuring Kiwis get some extra stamina through stimulants.
While not rational by any stretch of the imagination, superstition is an integral part of sporting culture. And as the World Cup approaches, fans across the country will dust off their lucky trinkets and get them ready for the biggest tournament in the rugby calendar. However, these magical items aren’t only pulled out during big sporting events. When we need luck, they’re also dragged from the dark recesses of our wardrobes and put to good use. And in quirky new spot, ASB has through Saatchi & Saatchi poked fun at the tradition of rugby fans to wear their lucky jerseys during important events.