News
Necessity the mum of reinvention for AXIS awards
The 30th anniversary of the AXIS awards next year is sure to be a nostalgic shindig. But it will also be referencing the future.
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News
Colenso hogs a few more awards
Festive season just got a little bit more festive for the greedy award-hoggers at Colenso BBDO after it added another notch to its recent accolades belt on Friday night and took out the Kiwi agency of the year gong at the B&T agency of the year awards.
News
Anarchy in the USA
Four decades of monster-related carnage, epic natural disasters and ruthless alien invasions caught on film and mixed with a jaunty Gershwin number. Those New Yorkers are a resilient bunch.
Despite what mother said, laughing at the expense of others is the best kind of laughing.
An …
News
Hit for six
In our semi-non-regular (regular?) hexagonally-themed question and answer section devoted to helping you find out more about some of the Heppest Cats in the Kiwi marcomms industry, we go in for the probe with Nick Fracture.
News
Colenso whippersnappers ranked third in world
Colenso BBDO’s young creatives have bagged six of the 11 awards handed out to New Zealand agencies at the Young Guns International YGAwards, including the country’s only gold and silver bullets.
Opinion
Sky re-dips its toes in the internet stream
This week from the Media Counsel: The ‘Sky Online’ service was switched off back in August. But look what’s happening now.
News
Newspaper ad mediocrity abounds in November
So mediocre were the entries for the November newspaper ad of the month that the judges decided not to pick a winner. They didn’t even hand out any merit certificates.
News
Lambasting the lamb-eaters
Who it’s for: Silver Fern Farms
Why we like it: Good Kiwi man ‘o the land takes back what’s rightfully ours from a bunch of Euro aristocrats. More patriotic post-colonial New Zealand humour from the stubbie-loving Colenso crew.
News
Brandish scratches Metro’s itch
Throwing the design of the Metro cover over to a bunch of ad creatives has lead to a “scratchable” magazine cover and an award for Samantha Holmes of Hamilton agency Brandish.
News
Call goes out for Axis awards
Next year is the 30th anniversary of the Axis awards and TBWA/Whybin’s Andy Blood and Dave Walden, as well as Rick Osbourne, CEO of CAANZ, are making sure it’ll be a right royal nostalgic hooley.The call for entries goes out on 1 December (entries close …
News
Advertising: where dreams become reality shows
Mad Men ticks all the fictional advertising boxes on TV. And now Pitch, a new TV show that’s just been commissioned by TVNZ will focus on the ‘reality’.
News
Hanover Finance and Chapman Tripp go to Hell
Photo: gotcha.co.nz
Hell Pizza love a bit of advertising-related controversy. And it created some more after releasing a couple of mobile billboards headlined ‘greed’ that featured head and shoulders photos of the founders of Hanover Finance, Mark Hotchin and Eric Watson.
News
Fairfax: getting better war stories
Fairfax Media Networks is going to war with its new trade marketing campaign Arm Yourself, which will be launched later this week.
News
Digerati cackle with glee as interactive ad spend increases
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have spoken. And the digerati they are most pleased.
News
Charity uses beauty to combat the beast
Beauty has a habit of capturing attention and, as ads since the dawn of time have claimed, improving self-esteem. And Look Good Feel Better, a not-for-profit cancer-related charity, is embracing this combination for its soon-to-be-released ad campaign.
News
Glass now half-full for Cadbury
Cadbury’s decision to add a glass-and-a-half of palm oil to its shrinking Dairy Milk chocolate blocks was, as everyone has seen, a big mistake. The brand suffered, sales dropped and competitors took the opportunity to stick the boot in.
News
Different companies announce a range of new things
Another day, another massive list of new, exciting things to report.
News
TVNZ finds new life on Planit
TVNZ has recently launched its new business marketing/sales website tvnzplanit.co.nz to help agency folk (and advertisers, if they’re that way inclined) access TV and online sales opportunities.
News
Is adland Green with indy Effie envy?
A large part of the appeal of awards ceremonies is the controversy that inevitably follows the announcements. And, as per usual, there was plenty of robust debate about the worthiness of the winners at this year’s Effies, Kiwi adland’s premier awards.
Awards
The children: our future
Advertising folk are invited to take a gander at the future of New Zealand advertising as the AUT adschool students of 2009 get their portfolios out for the world to see.
News
Acronyms fly as BCG cosy up with GG/WPP/G2
Local indy agency Blackwood Communications Group announced today it is set to merge with global powerhouse Grey Group and their local incarnation G2.
Blackwood’s managing director Michael Jarvis says discussions are still in progress and a would be concluded by late December.
He would not comment on what the …
News
ANZ seeks solace with DDB
DDB has snapped up the lucrative ANZ account.
News that M&C was no longer required by ANZ surfaced yesterday. The bank wasn’t talking about who would take over, but the decision to employ the services of DDB came as no surprise to Aussie observers.
News
DraftFCB puts money where its mouth is
There were undoubtedly quite a few advertising and marcomms eyeballs focused on Prime TV last night as series three of Mad Men kicked off.
And while all the regular characters were present and correct, some observant viewers may have noticed a new addition to the line-up: DraftFCB
News
ANZ cut ties with M&C Saatchi
M&C Saatchi’s staff ranks have changed substantially in the last seven days. And its client roster has followed suit after it was announced that ANZ has officially cut ties with the agency.
News
2009 TVNZ NZ Marketing awards: both new and improved
Les Mills' Bodyvive
A sell-out crowd of 370 industry juggernauts donned their glad rags and ventured to the Crowne Plaza on Friday night to honour this year’s best marketers and engage in what can only be described as feverish mingling at the new and improved 2009 TVNZ New Zealand …
News
Get your Crump on
They’ve been gone for nearly 15 years. But Barry and Scottie are back–and this time, it’s personal.
A new website run by the Crump Family trust and dedicated to all things Barry aims to bring his books, his voice and those fantastic Toyota ads back to life …
News
Cashmobs strike Auckland. Actual flashmobs outraged
The Auckland CBD was abuzz with dancing and frivolity today as a host of flashmobbers descended on the city centre for a little bit of very well-organised corporate-funded pseudo-spontaneity.
News
Lizard King finds his musical minions
The auditions have closed and Iggy has spoken.
As part of a promotion from telecommunications company Orcon for its next generation broadband, New Zealand musicians were offered the chance to lay down Iggy Pop’s renowned solo track ‘The Passenger’ online.
News
Melrose placed (at M&C)
Darryn Melrose has only been with M&C Saatchi for 24 hours, but he has already set about “re-energising” his new agency and improving its digital strategy.
News that M&C Saatchi CEO Nick Baylis had moved on and would be replaced by Melrose surfaced yesterday.
Melrose says he wasn …
News
Nick Baylis has left the building. Others come in to take his place.
Nick Baylis, chief executive of M&C Saatchi New Zealand, is now Nick Baylis, former chief executive of M&C Saatchi New Zealand.
He says the decision was formalised this morning.
Asked for the reasons behind his departure he says: “I don’t really want to comment. You’ll have …