Mango Communications NZ, DDB’s PR, experiential and events company, is spicing things up with the appointment of three new staff members.
Coming in from ELEVEN\PR (part of TBWA\Whybin), Julia George joins the team as a Senior Account Manager. Julia will work on the Cadbury, Lion Nathan Wines …
If you are living in or have recently visited Auckland, chances are you will have by now stumbled upon the bulging billboard on Victoria Street, advertising TV One’s new show Hung. We wrote a story on it some weeks back, and can now report that it has been causing …
After six years as head of art at DDB New Zealand, Mike Davison has announced he will be leaving to spend more time working on his career as an artist.
If you’re sick of hearing about how consumers don’t trust brands anymore and feel as though they’re being constantly bombarded by trashy advertising that makes them stupid, drunk and morbidly obese, then Doug Pray’s Art & Copy, “a dynamic exploration of art, commerce, and human emotion”, could be the film for you: it focuses on some of the positive aspects of advertising and interviews the inspirational brains behind some of the world’s most successful campaigns. And it’s coming to the Documentary Edge film festival in Auckland in March.
As two doors open, another one closes for TBWA\ Group: business strategist and online specialist Bonnie Frankland and Victoria Graves have added their names to the roster, while Ron Fielding and Tracey Fox have said their goodbyes.
Have a couple of lonely, unloved, perhaps physically repulsive single friends? Then head online, become a virtual wingman, write a summation of your singleton associates’ good points and hook them up with that special someone for some companionship and chikka baow waow.
Search marketing agency First Rate, the first Google Analytics accredited company in New Zealand, has been appointed as the exclusive licensee in New Zealand and Australia of the search engine marketing (SEM) technology SearchIgnite.
Ah, the Superbowl, where the advertising inbetween the numerous stoppages is usually more captivating than the game itself (just seven minutes of actual movement in the average three-ish hour game, apparently). It’s where big-time US advertisers still go to show-off and find millions of mainly male eyeballs. And, thankfully, the New York Times was nice enough to collect all of the rather expensive ads that were featured and pen some live blogommentary on such topics as men with no pants, controversial gay men who like Megan Fox, ironic Google searching, beer, abortion and male beauty products.
Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010.
A plethora of crepuscular television advertising brought to you by the good folks at Adstream. Ads@6 is best served lukewarm and goes perfectly with lasagne toppers, corn chips and a vigorous session of Zumba. Zumbaaaa! Good to see ‘The Dictator’ splashing out on a new tourism campaign with a rather enticing TVC by the Sydney office of Flying Fish for Barnes, Catmur and Friends (although Monocle, that venerable, besuited, smoking jacket-wearing gentleperson of the monthly magazine world, recently dished out an upper class burn by claiming that countries need to sell themselves with the right words “and Fiji Me are definitely not the right ones”).
Six of the country’s largest, most impressive creative brains will join a host of other large, impressive international creative brains as jury members for the 2010 Cannes Lions International Advertising Festival.
DraftFCB and Pacific Blue’s ‘Happy Flying’ campaign, which features some of the airline’s cabin crew and pilots frolicking in the aisles and singing an aviation-themed remix of the world’s most sickening tune, the Macarena, has been voted Best TV Commercial at the Low Cost Airlines World Asia Pacific 2010 conference in Singapore.
Seven of the country’s leading innovators and entrepreneurs, in fields ranging from biotechnology to the creative arts, were announced as category winners of the World Class New Zealand Awards. And Mark D’Arcy, president and chief creative officer of Time Warner Global Media Group, took the creative industries gong.
Already sick of making new work? Then enter some old work for an award instead.
The final entry deadline for AXIS 2010 is almost upon you. So no more procrastination. There’s just seven days to get your act together and submit your entries for the 30th anniversary of New Zealand’s finest and most fiercely fought award show.
Awards are seen as something of a badge of honour in agency land. And so, too, is having staff members chosen as jurors to decide who gets them.
An extremely scientific Twitter survey has revealed New Zealand’s most memorable advertising jingles. And the ‘winner’? John Rowles, with his irresistible sexy stuttering on the ‘GGGGGGGG-Gerard’ number, of course.
Multiple award-winning, London-based advertising creative Dylan Harrison has been appointed executive creative director of Saatchi & Saatchi New Zealand.
Lemonade, “a film about 16 advertising professionals who lost their jobs and found their calling,” encourages people to listen to that little voice inside their head that asks ‘What if?
Music composition and audio production company Soundtrax and music supervision and licensing company Mana Music have merged and will now offer composition, music supervision and licensing and audio post services under one roof.
The new year has been rung in, and so have changes to the nzherald.co.nz team, with a new recruit and an increased focus on direct advertising sales.
Annoyed by the dearth of commercials on TVNZ7? Well, be annoyed no more ad lovers, because Top Shelf, the production company behind Media 7, is remedying the shortage by making a show that focuses on the advertising industry.
The awards they keep on flowin’ and this time AIM Proximity and RAPP New Zealand have both been placed in the world’s top 10 most successful creative direct marketing agencies for 2009, according to The Won Report.
Another decade, another round of departures scheduled for the embattled Saatchi & Saatchi.
It’s not too often you see the words colon, poo and bowel-movements on a press package. And it’s particularly rare when that press package relates to a new breakfast cereal.
This week from the Consumer Counsel: Nielsen’s Media division and ANZA have launched a new Attitudes to Advertising segmentation that follows on from a 2008 study. According to the research, Kiwi consumers can be split into nine distinct ‘aditude’ categories. And it turns out that levels of trust in traditional media advertising in New Zealand were higher than the global average.
New Zealand-born international advertising executive Nicola Bell has been appointed chief executive of Saatchi & Saatchi New Zealand, replacing the outgoing Andrew Stone.
In a move likely to bring plague, pestilence and horrible smoting upon the land (but a smile to the dial of Richard Dawkins), an atheist group has launched a campaign to raise $10,000 for “ads carrying atheist and humanist messages on buses in major NZ cities, encouraging Kiwis to think critically about their beliefs”.
Michael Bay, the typically over the top director whose filmic style is probably best described as oversexed soap-operatic with explosions has taken it to a new level of cheese with his new Victoria’s Secret commercial, tongue and cheekily (we hope) referencing the teasing movie trailers he’s so adept at creating.
The Newspaper Advertising Bureau’s ‘The Kiwi Consumer’ retail report for November 2009 shows how much consumer behaviour has changed since 2001 and how it has impacted on the retail and advertising sectors. And it makes for some rather interesting reading.