The awards they keep on flowin’ and this time AIM Proximity and RAPP New Zealand have both been placed in the world’s top 10 most successful creative direct marketing agencies for 2009, according to The Won Report.
The Won Report is part of The Big Won, an awards database that registers agency success at advertising awards shows around the world and, in the customary advertising style, hands out a few more awards to reference that fact. It’s basically the meta-awards of the advertising awards world and, as such, are typically placed in the ‘prestigious’ category.
The register logged 7,123 campaigns which have won around 12,000 awards for 3,544 art directors, 3,466 copywriters and 3,054 creative directors in over 50 shows in 2009. Every award entered into the database is allocated points, with more points going to large international awards shows such as Cannes.
AIM Proximity was ranked second best direct marketing agency in the world and RAPP New Zealand was ranked 10th, with AIM’s Love Conspiracy for the Warehouse, The Yellow Treehouse and iPhone Jonny for Yellow Pages NZ all ranked in the top 10 direct marketing campaigns of 2009. Sapient Nitro’s Best Job in the World campaign for Queensland tourism was at the top of the pile.
Yellow Treehouse was ranked 13th best integrated campaign and took the number one spot in the alternative and innovative section.
Dave King, who was creative director at AIM Proximity for most of 2009 and is now with M&C Saatchi, was ranked as the second most successful creative director in the world for direct marketing and third best in the overall rankings and Clemenger BBDO’s ‘Distracted Driver’ was the only Kiwi digital campaign to feature in the upper echelons, ranked 10th in the world in the digital section.
As a nation, Australia won the most direct marketing awards in 2009, with New Zealand coming in fifth place, up from 7th in 2008.
RAPP’s executive creative director Wayne Pick congratulated AIM on its second placing and says it was “a vintage year for New Zealand in terms of global recognition”.
“This just continues to reinforce New Zealand’s international standing with two Kiwi agencies in the top 10,” he says. “I’m especially proud of RAPP New Zealand’s spot at no. 10 given the size and respective budgets of some of the international agencies we’re up against.”
Check out the world’s most-awarded TV campaign (Shelter by Leo Burnett London) and poster campaign (Two Worlds for Jeep Korea by Proximity BBDO Malaysia) of 2009. And you can see the host of other major winners here.