What’s with the ‘Aditude’?

This week from the Consumer Counsel:

  • Nielsen’s Media division and ANZA have launched a new Attitudes to Advertising segmentation that follows on from a 2008 study. According to the research, Kiwi consumers can be split into nine distinct ‘aditude’ categories. And it turns out that levels of trust in traditional media advertising in New Zealand were higher than the global average. 

Read and be merry. Consumer-Counsel-Attitudes-15-Dec-09


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