TVNZ has recently launched its new business marketing/sales website tvnzplanit.co.nz to help agency folk (and advertisers, if they’re that way inclined) access TV and online sales opportunities.
The website will act as an extension of TVNZ’s weekly B2B e-newsletter Planit, which is sent out to media buyers, planners, agency suits and clients.
The site hosts in-depth research, weekly ratings updates across every trading demographic, weekly summaries of the TV market, case studies, rates, key dates and plenty of other useful facts and figures.
Advertisers will also be able to find out about upcoming TVNZ shows for spot placements or partnership opportunities, as well as digital and interactive sales solutions.
Bridget Carnachan, Brand and Business Manager at TVNZ, says the response to the online version of Planit has been very positive.
“We’ve had loads of great feedback about the site and lots of unique browsers and page impressions already,” she says.