Browsing: Adshel

News
Adshel restructures sales team ahead of digital roll-out, looks to sell advertisers on flexibility
By

APN Outdoor started the large-format digital party in New Zealand in 2013, iSite is set to launch its own large format digital network soon and a few other smaller players have added their own sites. Now Adshel is joining in the fun, with 35 digital panels set to be switched on in the Auckland CBD and fringe suburbs in June. And general manager Nick Vile says it opens up a range of possibilities for advertisers.

News
From static signs to digital screens: how the oldest medium is adapting to the new world
By

Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It’s coming off a low base and it’s still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here’s what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.

News
‘Normal’ people don’t love advertising
By

When it comes to media and advertising consumption, the denizens of ad land aren’t normal. While the rest of the world does everything it can to avoid pre-rolls and 60-second TV spots—however creative they might be—those employed by the advertising and marketing machine tend to be far more enamoured with promotional messaging. So, in an effort to remind ad people that their undying love for all forms of advertising might not be shared by everyone, Adshel has launched a campaign that encourages ad people to take a quiz to determine how in love they are with advertising.

News
Adshel gets on board with new outdoor interactive platform
By

New Zealand is in line for a 1500-strong network of out of home mobile interactive sites thanks to Adshel and joint venture partner Clear Channel Outdoor. The sites, to include bus stops and free standing units in metropolitan centres, let mobile users get interactive brand messages via near field communication or QR code.

1 2 3 4 5 9