Adshel has unveiled a new summer appeal poster based on Colenso BBDO’s idea that won the Creative Challenge in 2012. The new poster was initially meant to employ DraftFCB’s winning concept from last year’s competition, but the agency could not complete the poster in time for the summer appeal. Fortunately, Running with Scissors (the agency that currently holds the Surf Life Saving account) stepped in to update Colenso’s concept.
Quarterly statistics released by the Outdoor Media Association of New Zealand indicate strong revenue growth figures for the out-of-home advertising category. And APN Outdoor will be hoping it grows further, because it has just launched a new, smaller billboard package that will enable brands to book ad space at ten prime locations for two weeks at a time.
Some saw BNZ’s EmotionScan campaign as a cynical marketing gimmick. Others saw it as smart and relatively interesting marketing ploy to get Kiwis thinking about their money. And others still thought it was a bit of both. But whatever your thoughts, there’s no doubt the technology has caught the attention of plenty of punters and no more so than in Britomart, where a special Adshel with an interactive LCD touch screen programmed with the special software saw more than 5,000 humans front up for a financial face-reading, one of the highest levels of interaction seen for an Adshel Ignite campaigns.
Digital screens and mobile technology offer a range of new creative opportunities for the outdoor industry and Johnson & Johnson-owned brand Neutrogena has employed the services of a special hi-tech Adshel in Auckland that takes photos of punters, does a bit of whizzbangery and spits out an image that makes them look younger.
60 creatives turned up at Generator in Britomart last week to eat, drink, be merry and spend one hour devising an outdoor campaign for Surf Life Saving New Zealand (SLSNZ) as part of the Adshel Creative Challenge. And it was the team from DraftFCB—Kevin Walker, Ant Bell and Adam Taylor, AKA team ‘Analy Tigers’—that took the win.
Adshel has once again joined forces with its main charity Surf Life Saving New Zealand for the annual Creative Challenge, which is now in its third year. And it’s calling on agencies to put their names in the hat.
In November last year, 16 creative teams were given a brief, some sustenance and one hour to come up with an outdoor campaign for Surf Life Saving New Zealand as part of Adshel’s Creative Challenge. Colenso BBDO’s Ben Polkinghorne, Scott Kelly and Salah Ben-Brahim came out on top, and their concept has now migrated into the real world and forms the basis of the charity’s winter campaign.
It’s goodbye to the O’Connors, Caulton and MediaWorks go steady, Adshel welcomes a new marketing manager, Haystac adds three to the pile, The Sweet Shop focuses on features with big new partnership, Spark PR and Activate joins The Collective and Aamplify raamps it up with a new hire.
There’s always a whole heap of creativity on display when the amazing outfits competing for the World of Wearable Art Awards hit the stage in Wellington every year. And now there’s some creativity on the streets as well, with Adshel and True joining forces to create a specially built shelter on Ponsonby Road to promote the ‘Off the Wall: Wearable Art Up Close’ exhibition currently featured at the Auckland Museum and drive ticket sales for the 2013 show from 26 September – 6 October.
The air was thick with the smell of creativity at the Hopetoun Alpha on 8 November for Adshel’s Creative Challenge (turns out creativity smells a little bit like a combination of cigarette smoke, ironic t-shirts, Sal’s Pizza and desperation), and after 60 minutes of furious jotting and pressurised thinking to come up with a campaign that would raise awareness—and funds—for Surf Life Saving New Zealand next winter, it was Colenso BBDO’s team that took the top prize.
Entries for this Thursday night’s Adshel Creative Challenge wind up on Tuesday night at 5pm. And there are still a couple of spots available for agency teams who enjoy eating pizza, drinking booze and developing a campaign for Surf Life Saving New Zealand in just 60 minutes.
While the joy of seeing clients succeed offers inspiration for creatives, ego points, a sweet prize, and free pizza and booze are also renowned as powerful incentives to get adfolk to strive for quality. And, in an effort to promote the wonders of the static poster, Adshel is doing just that with the second instalment of its Creative Challenge, which has just opened for registrations and this year hopes to attract 100 local creatives to develop a campaign for Surf Life Saving New Zealand in just 60 minutes.
Fly Buys’ new motto ‘Every time you swipe, something good happens’ became quite literal recently, with some interactive Adshels in Auckland and Wellington injecting some fun into the city streets.
There’s Mike Tyson, Muhammad Ali, and our very own David Tua. Sure, the boxing world has been graced by many a talent over the decades, but Adshel reckons the pool of knockout talent isn’t the exclusive domain of athletes. Its newly launched Knockout campaign is an intercontinental battle where the best Adshel campaigns from the previous quarter are pitted against each other, with the ultimate power falling into the hands of you, the discerning industry player, to cast your vote.
In an effort to better understand modern consumers and their media consumption habits, and at the same time facilitate a rethink about outoor media among media agencies, Adshel recently conducted an in-depth study combining quantitative data and ethnographic insights. And, according to marketing manager Emma Barnes, the results of the ‘Inside Outdoor Lives’ study “really backed up our beliefs and strengthened our case of the benefits of Adshel”.
With a multitude of ads vying for our attention in meatspace, the onus has well and truly been put on agencies and media owners to become more creative if they hope to rise above the rabble. We’ve seen sports themed bus stops, exploding billboards, temperature gauges and a number of other interesting ideas outside. And Clemenger BBDO has taken it even further by brewing a beer inside an Adshel to promote the Wellington in a Pint initiative.
Adshel recently gave Nick Vile the call-up to run the more localised ship and it’s also announced two new additions to the local family, with Jo Caira joining as production manager and Emma Barnes joining as marketing manager.
2011 was a big year for Adshel, with the Rugby World Cup helping to fill the coffers, the return of the Adshel Rally afer a long hiatus and the departure of Australian-based chief executive Steve McCarthy and marketing director Elvira Lodewick. And it’s keeping the changes coming in 2012, with a restructure of the local office that has seen sales director Nick Vile promoted to the role of general manager for New Zealand.
In this exciting installment of who goes where; Carly Flynn hits her Target, a Barrell role for Samsung, Plankton floats across the Tasman, Carat dangled to Sewpershad, a US import for MediaCom, Simpson’s lovin’ it at Macca’s, JML Communications expands its girth, Adshel adds Atkinson, Touchpoint’s independent new chair, and Urlich is ‘worth it’ for L’Oréal NZ.
The Christchurch earthquake and New Zealand’s subdued economy are being blamed for Australian media beast APN News & Media’s full-year earnings sinking $45m into the red. The results come at the same time as APN announces an outdoor advertising joint venture with Quadrant Private Equity, allowing it to expand further into Australasia.
Rod Vaughan joins the NBR, TVNZ announces Guyon Espiner’s replacement for Q+A, fast Foxtrot means changes at Tango, Rochelle Weaver swaps bus shelters for banks, Martin Shanahan puts some new boots on at Tangible Media, The Pond continues to burst its banks, TradeMe trades up, mobile advertising network InMobi launches in New Zealand, the PR Shop adds to its Aussie arsenal, Tina McIntosh embraces the child within and Ben English takes over at Adobe.
Kordia has delivered television and radio to our homes for the last 60 years, enjoying relative anonymity. But the switch to digital later this year leaves the state-owned telco competing with the likes of Gen-i, Telecom, and Telstra for slices of the telecommunications pie. So, Kordia and Silk Communications have come up with some novel ways to gain the attention of the people who count. Literally. The chief information officers (CIOs), by appealing to their inner geek.
2011 was a big year for Adshel, with the departure of Australian-based chief executive Steve McCarthy and marketing director Elvira Lodewick, the reinstitution of the much-loved Adshel Rally after a six-year hiatus and the added buoyancy—and, in many cases, frustration—brought to the outdoor sector by the RWC. So, take it away national sales director Nick Vile.
New year, new (and even some pre-Christmas) news in this bumper edition of Movings/Shakings, as Saatchi & Saatchi kicks off its Creative Collective with two hires, DDB adds a six pack to the creative coterie, tributes flow for Wellington’s Mike Boekholt, Adshel announces its new marketing director, Michelle Boag farewells Ogilvy, Courtney Lambert exchanges Fairfax for Xero, Kath Hurley swaps the MPA for the MA, NZ Lotteries chooses its new chief, Holly Dean takes a break from The Sweet Shop, and Cliff Joiner switches allegiance.
Craig Herbison returns from Australia to take up the chief marketing officer role at BNZ, Paul Henry gets shoulder-tapped by Lachlan Murdoch, Adshel welcomes Simon Paul as a senior account director, Tania Burgess takes on the night shift at The Breeze, and Anne O’Brien is handed the artistic reins for the Auckland Writers & Readers Festival.