Things get steamy at McCafe

It’s been a fairly wild and chilly Spring, so what better way to entice bundled up Aucklanders to their nearest McCafe to thaw out over a coffee than with a steaming Adshel bus shelter?

The custom-built execution created by McDonald’s, DDB, OMD and Adshel features a coffee cup fitted with a built in steam machine that releases bursts of steam throughout the day (hopefully not into the faces of inquisitive children). And Adshel marketing executive Rochelle Weaver says it is an example of advertisers pushing the creative boundaries beyond the static confines of a poster and stimulating public interest to achieve a call to action. She also thinks it’s a New Zealand first.

Resene has also launched its latest Adshel Create with a campaign conceived by Total Media and Cognito that combines a wrap and decals to make a paint spill effect on six shelters in Auckland, Wellington and Christchurch.