TVNZ raked in a fair few awards at the Qantas Film and Television Awards. And it added to its weekend haul at the Promax/BDA ANZ festivities, an awards show that aims to recognise the broadcasting world’s best promotional work. Established in 1955, Promax is “the world’s premier body for promotion and marketing professionals working in electronic and broadcast media”. And BDA is the world’s leading association of broadcast and multimedia designers, with a membership of over 4000 companies and individuals drawn from more than 65 countries.
“The way we watch TV might be changing, but there will always be a need for clever creative,” the Promax website says. “Linear TV, Multi-Channels, On Demand, IPTV, 3DTV, PVR’s and even iTunes. No matter how content is delivered or what device we watch it on, it will be the great design, trailers, branding and marketing that will help consumers navigate their way through the overwhelming choice ahead.”
In the Australia/New Zealand edition, which was held in Sydney over the weekend, TVNZ picked up two golds (for the Shortland Street Hammock Promo in the Best Drama Category and Hung for Best Poster/Outdoor Ad), two silvers (for This Is Not My Life in the Best Drama Campaign and Super Nanny in the Something For Nothing Category) and three bronzes (for MasterChef in the Best Leisure and Lifestyle Promo, Leigh Hart’s Mysterious Planet and Get More of What You Love).
According to Vanessa Winley, business marketing manager, there are music rights issues with some of the promos (not quite as ridiculous as these issues, however) and they can’t be shown online.
MediaWorks, whose creative department has managed to get itself in a wee bit of hot water recently with some questionable marketing, did enter but was nowhere to be seen on the gold and silver winners list, despite a fairly large number of categories.
Check out the full list of winners here.