In news sure to warm marketers’ cockles, the latest figures from Paymark, the network that processes over 75 percent of all electronic transactions in the New Zealand retail market, show that good old fashioned consumer spending is on the up. But the increased shelling out evident in some of the smaller centres is not being shared equally across the regions.
Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February.
This week in eBuzz from Michael Carney’s Marketing Week: Thanks (or not) to technology, Gen Y and Gen Z will never be alone Secrets to online marketing
This week on ads@6, finally we get to see Mark Ellis attacked by gigantic mosquito’s thanks to HRV; Tower shows us what a petrified man looks like when he ignores a phone call from his wife; a clever Toyota Hybrid Camry ad gives you a glimpse into how …
TVNZ and SKY are showing they have plenty of heart when it comes to local television content, with the announcement of a new television channel.
If you have quite the appetite for social media marketing, here’s something for you to savour. May 17th sees the arrival of Social Media Junction. This conference incorporates a range of new media visionaries from the US, Canada, Australia and New Zealand who will offer their insights into how …
TSB Bank has chosen agency Special Group to handle all its communications requirements. The appointment comes after a 3-way creative pitch.
Fashion doyenne Trelise Cooper was all at sea today, with the first showing of her Summer 2011 range aboard the Queen Mary 2.
March signals exciting times ahead, like the end of the tax year (!!) For others, particularly advertising industry creatives, it’s the chance to bathe in the glory of knowing you have created something of an outstanding radio commercial, with the announcement this coming Wednesday of the Grande ORCA winner.
Know someone who is an excellent communicator who, low and behold, does not work in the PR industry? Then nominate them for the PRINZ Commincator of the Year award. Entries close on March 22.
Joint venture campaign activity has kicked off in Australia and is set to give New Zealand a high profile over the next few months.
Here’s a video we just had to share. You may never look at your dog the same way again once you see the determined focus that goes into acquiring just one dog biscuit.
Using nothing but a Phantom camera at 1,000 fps (frames per second), director …
Marketing firm Silk Communications is pleased to announce the arrival of a new team member. Tessa Stewart has started at the firms new Takapuna Beach offices in the role of account director.
Everyone loves a makeover, especially supermarkets. In what seems like an eternal battle to garner customer attention, New World and Pak ‘n Save stores are treating Alison’s Pantry to a makeover.
Raise your glasses to the New Zealand wine industry please….
Aquisition tastes good, especially if you are ACP Media. The publisher has announced its purchase of mass market food magazine Recipes+ from publisher Knockout Media, in a deal both parties describe as “the perfect fit”.
Who is it for? New Zealand Cricket
Why we like it? When don’t we like to give the Aussie’s a good ‘ole ribbing? And there’s something therapeutic about telling the Aussie’s to “suck a kumara”. Still at the end of …
The new blood rising through the marketing industry ranks looks promising if the winners of the New Zealand Post Targeted Communications 2009 Student Marketers of the Year award, announced at Friday nights RSVP/Nexus Awards, are anything to go by.
In July last year 2degrees launched its mobile network in New Zealand, utilising funny man Rhys Darby to front its campaign. And it is fair to say the campaign has been successful so far. We managed to sneak a quick moment with 2degrees head of sales and marketing Larrie Moore to ask him a few quick fire questions about the last seven months.
Kiwi online teen-esque drama Reservoir Hill has been nominated for an Emmy at this year’s International Digital Emmy® Awards – a New Zealand first.
A new face is set to join the iProspect APAC team, with Marcus Hawkins-Adams coming in as general manger of the New Zealand office. Hawkins-Adams, currently Managing Director of Isobar Australia, has 20 years of experience in the digital arena, working on major brands both locally and globally.
Jason Paris has spoken out about his new appointment as chief executive of TV3 and C4.
In an interview with StopPress, Paris describes the move as exciting and a natural career progression.
Jason Paris’s appointment as the CEO of TV3 and C4 is part of a new management structure announced today by MediaWorks NZ.
Breaking news: Jason Paris, the TVNZ marketing director, has announced he’s leaving TVNZ – for TV3. In an email to “commercial partners” TVNZ says:”He has accepted the position of Chief Executive of TVWorks, the owners and operators of TV3 and C4.
We are all delighted for him, but are …
On Friday night the Marketing Association’s RSVP and Nexus Awards recognised the best of the best in marketing, those who rose to last year’s challenges and created outstanding, response-driven marketing campaigns that delivered results. Selected from a record number of over 250 entries, the winners can now celebrate and enjoy their new status as Grand Masters of marketing.
A shinning array of markeratti turned out last night at Auckland’s old Town Hall for the annual TVNZ & NZ Post RSVP & Nexus Awards.
The awards, managed by the NZ Marketing Association, acknowledge the best response-driven marketing for 2009.
Between spectacular acts of gymnastic foolishness by a Chinese acrobatic troop …
Showing that people are still willing to pay for their music, Apple® today announced that music fans have purchased and downloaded over 10 billion songs from the iTunes® Store.
Auckland’s Social Media Club, which had its first event last month featuring Jayson Bryant of Wine Vault TV, is set to welcome gelato and sorbet store Giapo, on March 9.
This week in eBuzz from Michael Carney’s Marketing Week: The Ozzie’s obsession with online videos: ipredict top of the pollsters
