The TSB Special

TSB Bank has chosen agency Special Group to handle all its communications requirements. The appointment comes after a 3-way creative pitch.

Kevin Murphy, TSB Bank chief executive/managing director says Special was selected because of its creative strength, and great cultural fit with the TSB Bank team.

Special managing partner Michael Redwood is excited to be working with the bank.

“They’re consistently voted the country’s favourite bank, and we’ve really clicked with their team. TSB Bank is a great New Zealand brand and we think it deserves great advertising.”

Special Group’s appointment takes immediate effect.

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