The One Club’s Creative Week, a big ol’ celebration of creativity in advertising, design, digital media and the arts, kicked off in New York on Monday with the announcement of the One Show Design Awards. And Auckland design outfit Alt Group popped a few more corks after it was ranked in the world’s top 10 design agencies for netting two Pencils and two merits, exactly the same haul it received last year.

Australasian cinema advertising company Val Morgan is currently whistling as it walks, after it announced the results of a study showing that cinema advertising, when used in conjunction with television, increases consumer propensity to buy and drives return on investment for advertisers.

Restaurants and gift stores were the big winners during Mother’s Day week. But it’s not just the cockles of mothers that were warmed: some retailers and marketers will find plenty of comfort in figures that show spending on the Paymark network, which processes more than three quarters of all in-store electronic transactions in New Zealand, is up considerably on the same period last year.

Sean Mitchell’s Action Media Ltd, publisher of NetGuide, IT Brief, Telecommunications Review and The Channel, was put into liquidation last week. So it was a bit of a surprise to receive a press release from the man himself trumpeting the arrival of a new publication about technology issues in small business.

This week on Ads@6, we talk candidly with Freida, Cadbury’s weird dancing cow, about empty udders, that difficult second album syndrome, salmonella scares and how she plans to knock that arrogant drumming gorilla of his chocolatey perch by putting on some bovine ritz.

In this week’s instalment of Michael Carney’s Marketing Week: An exploration of the different approaches to purchasing. What kind of buyer are you? Onward and upward for online video The economy: assuming the recovery position? For the loved one who has everything: Newsweek is for sale.

As expected, the Mother’s Day marketing juggernaut is currently running at full speed. But 3M has taken a rather novel approach to promoting its wares: it spent two days putting up over 8000 Super Sticky Post-It-Notes on the window of Whitcoulls in Auckland’s Queen St and then asked passersby to pen their own special messages to Mum.

Following a competitive pitch, TBWA\TEQUILA\ has announced a new relationship with The Starship Foundation, further cementing the charitable work it has been doing with Mercury Energy and ASB, which are both five star sponsors of the foundation.

Fast Forward, a social media agency, is currently finalising the questions it will ask for an extensive social media survey that aims to show how – and how many – New Zealand marketers are using the tools on offer, how much they’re spending, what works, what doesn’t, the challenges, the benefits and everything inbetween. Of course, social media is all about sharing, so StopPress wants some input from the readers: if you’ve got a burning question about social media and marketing, either add it to the comment wall or email [email protected] and the five best questions will be included in the survey.