Professor Roger Marshall of AUT University Business School has been named judging convener for the 2010 TVNZ-NZ Marketing Awards.
Professor Marshall is the chair of marketing at AUT and has an impressive resume, both as an academic and as a former marketing professional.
“We are really thrilled to have someone of Roger’s calibre heading up our judging this year,” says Vincent Heeringa publisher of NZ Marketing magazine, the owner of the awards. “Our ambition, together with the NZ Marketing Association—our partners in these awards—is to lift the quality and number of entries this year. Appointing an academic leader of Roger’s standing sends an important signal to the industry that the awards place high value on proven, business success.”
Professor Marshall says he’s honoured to be asked, and looks forward to working with a professional team over a couple of exciting days.
Sue McCarty of the Marketing Association says Professor Marshall joins an impressive list of new judges to this year’s line up. “We have approached a number of highly regarded marketing and business leaders to join us on the judging panel this year – and the response has been overwhelmingly positive.”
The full line-up of judges will be announced shortly.
About Professor Marshall
After a New Zealand business career of some twenty years, Roger read for a PhD in consumer psychology from the University of Western Australia in 1990. Since that time Dr Marshall has been actively engaged in research, teaching and consulting. Although he has published extensively – in areas such as advertising, family decision-making, personality in marketing, brand equity and retail pricing practice – his main research interests at this time are in marketing of high technology, relationship marketing and industrial buying centre dynamics.
About the TVNZ-NZ Marketing Awards
Now into their 19th year, the TVNZ-NZ Marketing Awards are the only awards that celebrate the business of marketing. They are a joint venture between NZ Marketing magazine and the New Zealand Marketing Association