Fairfax Media is the toast of at least four towns today after the winners of the Fairfax Young Lions Cyber and Media competitions were announced.
Augusta Grayson and James Davidson from SparkPHD were awarded the win in the media category for ‘The Rockstar Within’ campaign for client V Australia at the CAANZ Media Awards. And Nicole Hetherington and Simon Fowler from Y&R took the gong in the Cyber category for their online campaign entitled ‘One size doesn’t fit all. But Fairfax Media will’.
The four young, lucky and talented blighters will fly to France next month for the Cannes Advertising Festival courtesy of Fairfax Media, which is also footing the bill for their entries into the Young Lions Media and Cyber competitions, where they’ll compete against the world’s best whippersnappers.
Judges Barry Williamson, media director at mediaedgecia and Rebecca Houston, media director at OMD, said the Grayson and Davidson’s V Australia campaign was a clear winner for demonstrating creativity in media that was strategically sound and backed up by strong results.
“All the elements of the media strategy were faithful to the brand insight: ‘appealing to their inner rock star’. A fresh and innovative approach to the brief was delivered in a tight timeframe, which is exactly what will be required when they compete at Cannes.”
In the Young Lions Cyber category, judges Greg Wood, creative director at Publicis Digital, and Vaughn Davis, creative director at Y&R, said Hetherington and Fowler’s entry stood out for its old-school product demonstration approach.
“It made great use of the environment, engaging the user, and finishing with a bang,” Wood says. “Not only a clear, concise and enjoyable answer to a difficult brief, but one the suits would find easy to sell, and one the client would be delighted to run. A commercial winner. Well done.”
And Davis: “It didn’t just tell you why Fairfax newspapers, online and magazines are great weapons for your media arsenal, it showed you, in a pretty slick way, what each one offered. If you saw it in the wild, you would be left in no doubt what it was about, who it was for, and why you should choose Fairfax.”
The judges selected the top three entries and the ‘client’, Fairfax Media, made the final call on the winner. The runner up teams were Sokpart Pao and Jake Siddall from Publicis Mojo and Edward Bell and Melissa Brooks from 99.
But there’s still hope for the ‘non-winners’. Make sure you get your entries in for the 48 hour YouTube Young Lions competition.