Xenophobia at record levels as Aussies win two in a row

The infiltration (some might even say the infestation) continues: DDB Sydney is the second Aussie agency in a row to win the NAB’s Newspaper Ad of the Month prize, with its McDonald’s Daylight Savings ad chosen as April’s best. Last time this happened, Robert Munro, the NAB’s general manager, said while overseas agencies are perfectly entitled to enter it was reasonably unusual for an overseas agency to win and that he would prefer Kiwi agencies to be victorious.

This month’s judges were Paul White of AUT, Dan Davis of Insight Consultants and the NAB’s Munro. And the judges said: “A nice simple, topical idea that worked really well in newspapers.”

DDB’s winning creative team receive $250 with the ad sponsored by the NAB into the 2011 Axis Awards. The ad also appears in the ‘What’s New’ section of AdMedia and becomes a finalist in the 2010 $10,000 Newspaper Ad of Year competition (although last time Munro said he couldn’t imagine the Kiwi judges choosing an Aussie winner for the big prize).

Any ad that’s run in any New Zealand newspaper is eligible to enter the competition. Email [email protected] for details. And click here to view the finalists.

Credits for the winning ad are:

Agency: DDB Sydney

Client: McDonalds New Zealand

Executive creative director: Matt Eastwood

Creative director: Adam Rose

Copywriter: Dave Shirlaw

Art Director: Jakub Szymanski

Account Director: Kenny Hill

Account Manager: Alexander Gordon

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