Alt Group puts a bit more lead in its pencil

The One Club’s Creative Week, a big ol’ celebration of creativity in advertising, design, digital media and the arts, kicked off in New York on Monday with the announcement of the One Show Design Awards. And Auckland design outfit Alt Group popped a few more corks after it was ranked in the world’s top 10 design agencies for netting two Pencils and two merits, exactly the same haul it received last year.

The One Show Design Awards, which honour the year’s best in print design, environmental design, corporate identity, publication design and package design with Gold, Silver and Bronze Pencils, are part of the advertising industry’s biggest international awards programmes, the One Show Awards.

Alt Group took home a a silver Pencil in the publication design category for ‘The Vigneron’, a project to commemorate the life of director Ben Corban’s winemaking grandfather, Najib Corban, as well as a bronze Pencil in the booklet category for its work on the ‘We Make Light’ booklet for global lighting manufacturer Selecon.

In addition to the Pencils, Alt also received merits in the branding category for Formway Design’s ‘Thinking outside the chair’ book, and in the typography in design category for ‘OUCH’, a holey poster that was created using magnifying glasses and the sun to burn the word ‘ouch’ into paper.

The Best in Show honour went to Masashi & Hal & Magico & Masayoshi/USA for a music video filmed for the song ‘Hibi No Neiro’ by the Japanese band, Sour, that was filmed entirely by webcam.

Youtube Video

HBO ‘Cube‘ by BBDO/New York, the ‘Clocks‘ billboard for Solidarité Sida by BETC Euro RSCG/Paris and ‘The Trillion Dollar Poster Campaign‘ for The Zimbabwean by TBWA\Hunt\Lascaris/Johannesburg also received gold Pencils.

The One Show advertising Awards will be announced on 13 May and the One Show Interactive awards take place on 14 May. Check out all the One Show finalists here.

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