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News
Auckland Council and Ogilvy let residents slide, shape and share the future with housing visualisation tool
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The Auckland Unitary Plan is an important step for the future of the country’s biggest city. So, rather than leaving it to the usual folk who interact with/complain about the bureaucrats, it’s hoping to get a wide range of society to consider the issues and help guide the decision-making. And to help do that, and at the same time simplify some rather complex issues, Auckland Council has released an online housing simulator.

News
Propellerhead’s fancy new digs (Pics)
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Auckland-based software company Propellerhead held a house-warming party for its new office on Drake Street. The refurbished warehouse space is a stone’s throw away from the redone Victoria Park Markets and boy is it fancy.

News
Two boozy worlds collide in March ORCA
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None of the entrants for the March round of the Orca awards were deemed good enough to take the prize, but the judges handed out two merit certificates for two campaigns with very different alcohol messages for Crafty Beggars and the Health Promotion Agency (nee ALAC).

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Kim Dotcom edges closer to the top of Time’s 100 list
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Eccentric millionaire, technologist and alleged pirate Kim Dotcom is currently sitting at second on Time’s list of 100 most influential people in 2013. In the online poll Dotcom has around 82,000 supporters and 5,400 detractors for his claim as this year’s most influential person.

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Super Liquor hops on beer bandwagon with Craftology sub-brand
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US craft beer exports rose 72 percent last year compared to 2011 numbers and while New Zealand still has a long way to go to reach the approximately 15 percent of market share craft beer holds stateside, similarly impressive growth trends exist in New Zealand. So as the movement gains steam—among both brewers and drinkers—Super Liquor is aiming to bring those two segments closer together with its Craftology initiative, which is part loyalty scheme, part content marketing and part kerrazzzee idea dreamed up while sitting around having a beer.

News
O’Sullivan opens Open for business
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The news that Naked was shutting up shop in New Zealand surfaced a couple of weeks ago, and there were a few differences of opinion from the major players on the reasons behind the closure. But Matt O’Sullivan, as expected, has now launched his new entity: Open.

News
A man walks into a bar…
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We’re suckers for Old Spice ads. So much so that the various campaigns by Wieden + Kennedy have almost removed the stigma of dadness surrounding the brand. Its most recent campaign, Mr Wolfdog, stuck the boot into marketing in completely absurd fashion, but the products remained at the centre. And the latest work for its new bar soaps do much the same, with some magnificent songs that poke fun at old school soap ads.

News
New food labelling standards take aim at the ‘health halo’
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We live in fat times and the supposedly duplicitous actions of the companies responsible for producing the food and drinks that play a part in this bodily expansion are often blamed for it. But the Government is attempting to address the issue and has signed off on new standards for health claims on labels that aim to reduce misleading marketing and help consumers make better-informed decisions.

News
The bread of life: Tip Top and DDB spread the good word on new charity programme
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Tip Top bread, a George Weston Foods brand, gained a few fans when chief executive Greg Coffey announced the establishment of its Nourish Our Kids programme on Campbell Live in February. The new initiative is a long-term commitment to work with Kidscan and help alleviate child hunger—and it fitted in nicely with Campbell Live’s quest to bring attention to and create solutions for child poverty. And now it’s promoting the programme with a simple but effective TV ad showing two very different worlds colliding.

News
Hubbards looks to regain its mojo with TV dalliance
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While visiting New York in 1987, Dick Hubbard told his wife Diana about his idea to start a cereal company that would “make New Zealand proud and healthier at the same time”. Since then it has grown into a sizeable business that continues its breakfast battle with big beasts like Sanitarium and Kellogg’s. But it’s trying to up its game with a new integrated campaign via Hunter.

News
Infographic: Selling the News, a year-long look at NZ Herald’s front page
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Tired of the increasing “tabloidisation” of news media, James Wendelborn took it upon himself to see if New Zealand’s largest paper had succumbed. During his spare time he collected and analysed the front page of every weekday issue of the NZ Herald in 2012 looking for tawdry tales and what ever the print edition of linkbait is. Last week he revealed the results of his year-long project called Selling the News.

Movings & Shakings
MBM heads further down the digital road with Delany in tow
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Independent media strategy and management agency MBM, which was started in 2010 by Sean McCready and Matt Bale, has been quietly—and fairly successfully—going about its business for the past few years. But it’s got something to shout about now, with ex Sparkie Alysha Delany signing on to become managing partner and shareholder.

News
Review: Mailbox App – kick your mail right in the inbox
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Like Eldorado, the fountain of youth and a decent cup of coffee at midnight – achieving inbox zero is a goal many set out on, but very few ever achieve. Mailbox App for iPhone (free from the Apple App Store) helps those on their own journeys to an uncluttered email account, using sleek software which makes you look at Apple’s native Mail client with disdain.

News
Ferald takes claws to news reading
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With only so many minutes in the day (1440 to be precise) there’s not much time for lolly-gagging about when looking for which news articles are worth reading and which are not. Ferald is an extension for the Chrome browser which takes the hassle out of this equation for New Zealander news consumers.

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