Saatchi & Saatchi in Italy has created a very cool campaign with Formula One driver Jarno Trulli racing around tracks set by winners of a Facebook contest.

Here we have the Old Spice guy riding a horse backwards – over the in the US the brand is getting fresh with a new series of commercials for its association with the NFL.

ATEED (Auckland Tourism Events and Economic Development) has launched its Spring campaign to entice Wellington and Christchurch residents to visit Auckland.

After five years at Loyalty New Zealand, and three in the role of chief executive, Lance Walker is off for a six-month sabbatical in France with his family. So does he call us loyal?

Ericsson New Zealand predicts more than one in three New Zealanders who use the internet daily may have a tablet device by the end of the year.

A new interactive experiment based on a music video puts your phone in the director’s chair. Well, it lets you control visual effects, at least.

The Collaborate app is useful for small or big teams working on anything from planning a new business to working out the details of an ad campaign.

The world’s first cardiovascular exercise bike, an aerial robot, a method of controlling insects with sex, a novel bladder cancer detection test and a cardboard pet casket range are among the finalists of this year’s New Zealand Innovators Awards, the annual awards that celebrate the best of Kiwi innovation.

The Edge FM is continuing its growth on social media with the announcement its Twitter account has been given the ever sought after ‘blue tick’. The ‘blue tick’, which verifies The Edge’s Twitter feed as an authentic handle, will deepen the radio station’s relationship with its fans and increase its reach, according to marketing manager Emily Hancox.

The Marketing Association is hunting the year’s best direct marketing campaigns as it opens the annual awards for entries.

Domain name registrar and hoster Go Daddy, with agency Deutsch New York, have put Muscles from Brussels Jean-Claude Van Damme in the most dangerous positions of his career.

Election marketing is all about values and pork barrels. But sometimes you wish candidates would cut the frills – that’s just what Auckland mayoral hopeful Penny Bright has done.

Vodafone hopes to launch its SmartPass mobile payments app in the next few months and in the meantime is trialling it on Samsung’s Galaxy S3 and HTC’s One, in partnership with Visa and BNZ.

If your dream is to live out retirement surrounded by cats and stacks of old newspapers, this informercial parody by US students for Tenth Life Cat rescue could show you how to get there.

Tourism New Zealand is taking its message to key new Latin American and Indonesian emerging markets with new versions of the newzealand.com. The four new translated editions for Chile, Mexico, Brazil and Indonesia bring the total number of market versions to 20.

GrabOne, best known for its daily deals, is marketing itself to a new audience with a booking and information site for national travellers.

Recently, Tui put up a few Yeah Right billboards that said ‘My shout, I’ve got shares in Moa beer’, which was a jab at the fact that its stock price dropped by around 32 percent after it failed to meet its sales targets. And Moa has responded in typically comical fashion by showing how hard it is to get hold of Tui’s owners.