Google’s new TVC for its Nexus 5 smartphone will warm the heart of hopeless romantics everywhere. It’s all about weddings, or more precisely, how you can get good photos and video of people’s big days using the phone’s 8 megapixel camera.
Frucor New Zealand is an undeniably brand and marketing-led company that has developed a reputation for innovation in product, communications and activation. And that attitude flows through the company directly from the office of chief executive Mark Callaghan.
It wasn’t just students learning lessons about digital marketing with a recent assignment to promote small businesses using AdWords. Businesses also got schooled about the value of cropping up early in searches and making themselves more accessible online.
ACC does a swag of things to prevent falls in the home, there’s even a national strategy for it. Now it’s added a game, Safe House, created by Auckland company InGame, to the kitbag it uses to educate people about the issue.
New Zealand mobile ad spent sits at one percent, in contrast to much higher rates of digital spend offshore. With trends like location and rich brand engagement driving growth, that one percent is about to get a whole lot bigger, says Snakk’s Max Flanigan.
Skype’s Stay Together campaign tells the stories of long distance chums who keep in touch using Skype — and the latest story makes New Zealand the star of the show, thanks to an Aucklander called Paige.
The February/March 2013 edition of Dish has beaten stiff competition to win The Maggies: Magazine Cover of the Year award for 2013.
TV3 has confirmed that Nightline will take a break at the end of this year. In 2014, TV3 will be taking a new approach to late night news with The Paul Henry Show, which will see the controversial broadcaster wrapping up the day’s events every weeknight at 10.30pm. PLUS: Sacha McNeil’s new role still unclear.
Understanding how customers would react to ANZ’s decision to close the National Bank meant it was able to come up with a strategy and tailor its comms accordingly to limit the damage.
Bell Tea’s historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.
A Halloween stunt by US snack brand Cheetos, which virtually satisfied the vengeful desires of anyone wanting to toilet paper someone’s house, was made possible by Kiwi digital agency Resn.
Whether you like it or not, the things we buy can say a lot about us (or, at the very least, can be used by others to make assumptions). And there’s perhaps no item more symbolic of an owner’s personality than the car they drive. Creative types seem pretty keen on interesting cars. So, with all the switcheroos in the automotive space at the moment, we thought it was an opportune time to launch a new section on StopPress that aims to showcase some of the vehicular proclivities of those working in the marketing, advertising and media sectors (and will presumably cement the general public’s view that this industry is infested with rich wankers). Every few weeks we’ll be asking someone in the biz to tell us about their steed and first up is TBWA\’s chief creative officer Toby Talbot and his Volvo P1800.
Steinlager recently launched a fairly brave and entertaining responsible drinking campaign called ‘Be the artist, not the canvas’ that showed some creative/violating uses for marker pens, aimed to poke fun at those who over-indulge and marked a slight change in strategy for the brand. And, as brand manager Michael Taylor says, it’s gone down a treat with the punters.
Dodge released its first Anchorman 2-related ads in early October. They were awesome. And Ron Burgundy’s back with some more brilliant ads, including a very hard sell, entertaining mispronunciation and some awkward dead air.
Memphis Meltdown has never been known for its sanity, but now the brand is encouraging Kiwis to join the madness by screaming into a giant ear for ice cream.
When Axis set out to stage a more collegial and celebratory awards show this year, it might not have imagined agencies cosied in warm embrace over each other’s work, nor its trophy moving in for a fleeting kiss with a doppelganger. But as this year’s awards open for business, Clemenger BBDO has paired off the big guns and asked them to love each other as only agencies can.
There are a lot of words in a newspaper, most of them spelled right and grammatically correct. But a few grammar nerds were up in arms on Twitter yesterday after the Herald committed a cardinal sin and used the words ‘might of’ in a headline.
The creatives at Saatchi & Saatchi NZ are stretching the beer-plumbing theme with a competition that gives entrants the chance to win a beer-plumbing addition to their homes. PLUS: more Tui pranks to follow.
A group of entrepreneurial young Westlake Boys students are doing their bit to prove that businesses with a soul can help make the world a better place. And Liquid Change, a bottled water business with a charitable twist that started off as part of the Young Enterprise Scheme, has gone further than most of its student ilk: into the fridges at one of the country’s biggest oil networks, Z.
Following the success of last year’s ‘what word do you hate the most?’ campaign, Leukaemia & Blood Cancer New Zealand (LBC) has now gone in the opposite direction by encouraging Kiwis to keep their Facebook lips pursed during Cancer Awareness Week. PLUS: Kiwis can also join the cause via a Facebook app.
Hallenstein Brothers has collaborated with Coca-Cola and Will.i.am to produce a range of eco-friendly suits targeted at millennials that are manufactured from up to 25 recycled PET plastic bottles.
Pepsi tried to give Coca-Cola (or, due to copyright reasons, ‘Cola-Coca’) a burn with its Halloween ad. It got some pretty good social media traction as a result, although some were confused about the message and thought it was showing its rival as a super hero. And while it’s not clear if this witty response is a legitimate one from Coca-Cola, maybe it should be.
According to the ever-reliable Wikipedia, New Zealand has the 45th highest rate of per capita tea consumption, with an average of 0.65 kg downed by each person every year (well behind the English on what is almost certainly a made up number of 68.69 kg per year, although the UK Tea Council gives the top spot to the Irish). Bell Tea is hoping more of that will come from its two factories and to help do that it’s launched a new 60 second TVC via Whybin\TBWA that celebrates the long history of the brand and the performance-enhancing properties of tea.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Standard inflight safety videos are in danger of extinction, with Delta and Virgin America the latest airlines to follow in Air New Zealand’s quirky footsteps.
.99 mans the fort with some senior staffers, Murray Deaker switches off, and changes at The Radio Network, Hunter and Pead PR.
Taste magazine is following in the footsteps of its Bauer stablemates Cleo and Metro with a new web presence. The new site is set to tap into the growing global hunger for information about food and cooking.
The worst kept secret in the New Zealand magazine business was confirmed this morning when Bauer announced it had added APN-owned magazines The NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme to its roster, subject to Commerce Commission approval.
Pagani, one of the oldest New Zealand-owned fashion chains, has been given an overhaul with the help of Running with Scissors. And the changes stretch from the instore experience to the advertising.
NZ Rugby World has made significant advancements in the digital space this year, launching its iPad edition, increasing the frequency of its eDm to weekly and growing its Facebook fan base to over 20,000 friends. And its latest promotional piece features one of the sport’s most promising players, Steven Luatua, who encourages viewers to buy a copy—or else.