We’ve always thought runners are a bit of a mad bunch, and a new TVC for Nike by Wieden + Kennedy in Shanghai is further evidence. Let The Run Tell You Why, it says. Better yet, let the guy in the hotdog costume explain himself.
Kiwi IT company Crossware sees global opportunity to get more companies making the most of the prime real estate at the bottom of their staff’s emails. It’s a space the firm says many local firms don’t use to brand themselves.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.
The sporting banter between Andrew Mulligan and Mark Richardson is no longer restricted to weeknights on Prime. Since 25 November, The Crowd Goes Wild, the popular television show the pair co-host, has also moved into the radio realm with a morning show on Radio Sport. Plus: find out who’s coming back to Radio Sport.
Humans are strange, simple and irrational creatures, as evidenced by the huge excitement generated by New World’s Little Shop promotion. And while this miniature fervour obviously worked in Foodstuffs’ favour, it also worked for the brands involved in the promotion.
Fonterra is putting its media account up for pitch in New Zealand, with incumbent OMD and MediaCom thought to be battling it out for the spoils.
Jeff Bezos, the mastermind at Amazon, is planning to give online shopping an Orwellian twist by introducing a squadron of unmanned drones to deliver products purchased on the website.
From 2014, Sacha McNeil will be swapping her late-night TV slot for early mornings, as she steps in to co-host Firstline with current 3 News business editor Michael Wilson. And there will also be key staff changes elsewhere, with Mediaworks announcing that Janika ter Ellen will be brought on as the news anchor for The Paul Henry Show. PLUS: read about additional changes behind the scenes.
It’s supposedly better to give than receive. But tell that to the capitalist hordes trampling on their fellow humans in order to get 50 percent off some crappy goods they probably don’t need. So as the scmaltzy Christmas ads about family and generosity and animated animals come thick and fast, upmarket UK department store Harvey Nichols has taken a different, possibly more honest approach and launched a campaign that promotes cheaping out on gifts for others and spending all your money on yourself.
Today’s internet world feels like the Permian period, the disastrous era more than 250 million years ago when a vast number of species became extinct. This time the species facing extinction is the niche website, says Dan Robertson.
In 2013, the students enrolled at Media Design School and AUT Adschool caught the attention of several leading agencies with work that was not only creative but also commercially viable. So impressed were the bigwigs in attendance at the end-of-year shows that they swooped in and hired several of the young bloods shortly after the event.
Mobile advertising company Snakk Media has notched $3.02 million revenue for the six months to 30 September, its first unaudited half year result since since listing on the alternative exchange in March. The amount is 83 percent of the revenue it posted for the last full reporting year and a 147 percent jump on the previous half year.
Many of those who work in this industry have skeletons in their closets. But nothing could prepare us for the revelation that TBWA’s chief creative office Toby Talbot…
It hasn’t been the best of years for DDB. But after parting company with longtime client VW recently, it didn’t have to wait long to find a replacement and it will be starting next year on a good note with a different German car-maker—BMW—on its roster.
The lucky few travellers who were at Auckland airport this morning became the first people in the world to see Peter Jackson’s take on the dragon Smaug, which has been emblazoned across a Boeing 777-300. The 54-metre rendering of the creature, which was designed by Weta Digital, gives Kiwis a taste of what they can look forward to when The Hobbit: the Desolation of Smaug is released in cinemas on 13 December. But this wasn’t the only Hobbit-themed campaign to appear yesterday. Tourism New Zealand also unveiled the ‘Book of New Zealand,’ a giant pop-up book that showcases four of the film’s filming locations.
DraftFCB creatives Freddie Coltart and Matt Williams have taken out the October Orca award for their Inside Voice campaign for youth mentor organisation Brothers In Arms. The pair won the award for the same client last July before leaving Ogilvy for Draft.
It’s been a stunner of a year for Colenso BBDO, which has won eight of nine pitches this year. And its latest win is Michael Hill, which appointed the agency to develop its global brand strategy.
Building on the tradition of madness that pervades the annual Black Friday shopping sprees, a woman at a Philadelphia mall whipped out a taser at this year’s event. PLUS: watch a compilation of some of the craziest things that have happened at the post-Thanksgiving sale over the years.
In addition to the creamy goodness of crushed peanuts, every jar of Pic’s Really Good Peanut Butter also comes with the deep and meaningful musings of Taumaranui poet Bill Smith, whose work is printed on the reverse of the label.
The venture that opened our desktop screens to advertisers and charities has made the shift to mobile and created a new identity, Little Lot.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The Warehouse Group outdoor gear online seller Torpedo7 has made a suitably adventurous foray into mainstream TV advertising, thanks to new creative partner, fellow Hamiltonians Bettle and Associates. The ad is all about inspiring Kiwis to get into the great outdoors.
The Cannes Lions has become the world’s pre-eminent advertising awards ceremony. And its chairman Terry Savage was in Auckland this week where he presented at Colenso BBDO as part of its Love This Speaker series and announced the return of the Young Lions in association with Val Morgan. Here’s what he had to say about purpose, creativity, data and competition.
ASB is on another crusade for Facebook likes, this time with a competition to push up the value of a True Rewards dollar prize pool and give it away. It’s the reverse of the bank’s earlier Facebook app that pushed home loan rates down.
bcg2, which already holds the Yates Australia account, has now also added Yates New Zealand to its growing portfolio of clients. This win, which comes as the result of a successful creative pitch, is the third trans-Tasman account the agency has penned into the books in 2013.
Auckland City Mission has revisited its 2010 and 2011 ‘Become Someone’s Angel’ campaign with a new 30-second TVC that aims to pull at the heartstrings of Aucklanders over the month of December. But rather than following the previous trend of including a depressing case study, this year’s commercial has instead opted for a subtle approach that shows the difference that a donation can make to people who are closer than you think.
The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten.
Craft brewers have a penchant for experimentation and, judging by the growth of the sector, that seems to be working out pretty well for a few of them. But Wellington-based ParrotDog is one of the few to have applied that philosophy to the audio-visual realm and it has once again gone loco in its newest ad.
Humanitarian aid organisation World Vision has enlisted the services of Sugar & Partners after the agency won a creative pitch.
