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Why runners run

We’ve always thought runners are a bit of a mad bunch, and a new TVC for Nike by Wieden + Kennedy in Shanghai is further evidence.

The interactive YouTube spot shows a variety of runners in all settings and weathers, and lets you click on the person or a link to another video so they can explain why they run. We’re looking forward to the explanation from the guy wearing the hotdog suit.

The theme song, Dion and the Belmonts’ I Wonder Why, is the perfect accompaniment.

Nike Taiwan has all the individual runners’ stories here.

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