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DraftFCB duo takes another Orca for Brothers In Arms

DraftFCB creatives Freddie Coltart and Matt Williams have taken out the October Orca award for their Inside Voice campaign for youth mentor organisation Brothers In Arms.

The pair won the award for the same client last July before leaving Ogilvy for Draft.

The Inside Voice campaign asked listeners to switch their stereo to mono mode to hear a teen whisper their true feelings. The first execution of the ad played in the same commercial break in stereo.

Listen to the Inside Voice campaign here.

The October Orca judges were Ogilvy’s Angus Hennah, DDB’s Chris Schofield and Jonathan McMahon and Lisa Fedyszyn from WhybinTBWA.

Coltart and Williams also won the May Orca for the Buy Blank campaign for AS Colour, which voiced the thoughts of t-shirts.

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