Right after warming our icy hearts with two poignant stories that were brought to life with eerie animations and haunting soundtracks, Chipotle has now released a trailer for its next ambitious advertising project: a satirical series comprising several 30-minute episodes.

In response to Russia’s continued condemnation of homosexuality as a mental illness, The Canadian Institute of Diversity and Inclusion has released a public service announcement that presents the two-person luge in particularly risqué fashion. The customary back and forth movements associated with the sport are accompanied by a backing track of The Human League’s ‘Don’t you want me baby’. And then at the end of the 30-second ad, text saying “The games have always been a little gay. Let’s fight to keep it that way,” appears on the screen.

In anticipation of the Super Rugby hype that will begin to captivate the nation from 15 February, APN has rebranded its sports tipping and fantasy portal as the Dream Team. In addition to a new logo, the updated version will also feature a fresh design, in-game experiences, enhanced functionality and greater integration on the Herald website.

A confused Guy Williams is the punch line of a new TVC that Mediaworks Radio has launched to promote the line-up of The Edge. Shot as a pool party by Daniel Thorn and his team at Rubberneck productions, the 30-second video also features cameo performances by The Edge radio personalities Dominic Harvey, Steph Monks, Sharyn Casey, Jay-Jay Feeney, Clint Roberts, Megan Annear and Mike Puru. Updated with comments from Guy Williams.

Simone McCallum discusses her initial scepticism and eventual love of Facebook’s Paper app.

Cape Town-based ad agency King James has just launched a new Bells whisky advertisement that doesn’t just pull at the heart strings; it yanks at them, ferociously.

For the second year in a row the Church of Scientology has slipped an ad into the Super Bowl, and this year’s offering is impressively high on claims and equally low on explanations.

Pete and Andy Walker managed to entertain a big chunk of the nation with their cheeky quips and farm boy antics on the last season of The Block NZ. And they’re making hay while the sponsorship sun still shines by hitching themselves to Hirepool’s wagon.

Mobile marketing agency Mobile Embrace is set to enable another campaign that makes the most of banners on hand-held devices, this time with a trailer for the movie I Frankenstein.

Auckland-based Media Design School says a new collaboration in the US will provide a talent pool for blockbuster filmmakers and games studios in California. It’s launching Media Design School of Digital Arts at NewSchool of Architecture and Design in San Diego.

In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the third segment, we chat to David Farrar, the founder of Kiwiblog.

Having grown tired of the approach taken by conventional journalists, a group of self-professed philosophers has founded a new news media outlet that aims offer a different take on the issues that usually pervade tabloids. Part satire, part insightful, the stories published on the site reimagine seemingly meaningless events as moments of newsworthy importance.

Just over two months after taking the George Weston Foods account off DDB’s hands, Cloenso BBDO has now launched a slightly risqué campaign to get the Bürgen bread range noticed. Four outdoor billboards and four 15-second TVCs, all shot in a minimalist style by photographer Tim White, comprise the campaign, which encourages consumers of all ages to break their Bürgen virginity.

We’ll be seeing a lot more of the nation’s rugby stars in their tighty-whities now that Jockey has signed a three-year sponsorship deal with the All Blacks and the All Blacks Sevens. Updated with comments from Jockey marketing manager Jane Lawry.

The SuperBowl has become the red carpet event of the year for the advertisers, in the sense that they get to unleash the work that they are proudest of on arguably the most well-watched stage in America. This year, the hype has not disappointed, and major brands have unleashed a plethora of high-budget teasers and ads, some of which have already attracted millions of views. So, here’s a rundown of the some of the more popular offerings thus far.

While most annual reviews are jargon-loaded examples of corporate self-adulation, some businesses see it as an opportunity to engage with consumers by using a more creative and accessible approach. Over the last few years, four corporations that took latter approach were Z Energy, Warby Parker, Adris and Heinz.

For parents, back to school is a time of forking out for stationery while also reclaiming their daytime lives. But a new addition to the Little Fridge app means it’s also a chance for parents and kids to get smart about their diets.

In late November last year, Ikon restructuring led to the rather unexpected ousting of then-managing partners Lee Parkinson and Tom Davidson. And now, fewer than two months later, the pair has announced the launch of a new agency called The Family.