Given the insight that Kiwi worker down their tools at 3.29 every Friday, at this time on 12 September FCB created a radio roadblock by playing Mitre 10’s ‘Bring on the Weekend’ song across six stations. And this creative—if somewhat unconventional approach—has now resulted in the agency winning an Orca award for the month of September.
Auckland Airport is inviting ‘full-service’ agencies or agency groups to register their interest to be its lead advertising agency partner.
2015 will mark the 35th anniversary of the Axis Awards, and to commemorate this milestone CAANZ will be showcasing some of the work that has been awarded over the course of that period. But, as has always been the case, this year’s edition will be about awarding the best work produced over the course of the last year. And to do that as effectively as possible, CAANZ has introduced a few changes to the awards categories for this year’s event.
The bar for long-form advertising on YouTube has been raised by the ambitious projects several major brands over the last few years. Guinness, Chipotle, Johnnie Walker and Chanel No 5 have all commissioned the development of creative projects that seemingly conflate the disparate worlds of advertising and entertainment. And recently, when Honda released a series of teasers for its upcoming campaign, it seemed as though the online community would be treated to another online advert posing as a short story. But, what we got was something quite different.
Dulux New Zealand has just launched a new TVC and it’s a toe-tapping, hand-clapping wee number. The 30-second ad, developed by Clemenger BBDO and shot by Finch, centres on a catchy tune and features a wide range of home-dwellers (even babies) changing up their décor with a clap of the hands.
Consumer New Zealand is calling for door-to-door salesman to be locked out in a new campaign released earlier this week. The consumer watchdog’s chief executive Sue Chetwin says the organisation often gets complaints about the “hard-sell and exploitative sales tactics” the doorknockers use. To counter against this problem, the organisation is distributing free “Do not knock” stickers to protect consumers from unwanted intrusion.
Right in time for the gambling rush that annually coincides with the Melbourne Cup, TAB has launched a new campaign via Sugar & Partners that features a group of friends seated on a flying rollercoaster. And while this might sound like an aptly terrifying metaphor to accompany the ups and downs of gambling, the characters depicted in the 45-second ad seem to enjoy the trackless journey through the sky.
There will be plenty from the marketing community gearing up for the Melbourne Cup today and, with a couple of Kiwi options, the TAB is aiming to get the locals to lay down a few more bets this year. But founder and chief executive of NZ Tax Refunds NZ Cilla Hegarty has managed to combine marketing and horses in a very different manner: racing a branded thoroughbred/”fast-moving advertising billboard” called Gottagetmywoohoo.
Every year, multiple sclerosis awareness week sees hundreds of bucket-shakers hitting the streets to raise funds for those who suffer from this debilitating disease. But this year, MS Auckland wanted to raise more money and more awareness than ever before. So indie agency Hunch came up with a way of illustrating the disease’s effects—and raising some cash—by shacking up with Hell Pizza and sending out a few deliveries to unsuspecting recipients.
Damon Stapleton notes that unhappiness levels in the industry seem higher than usual, and he thinks this might have something to do with the lack of courage among agencies these days. So where did that courage go, and how can it be brought back?
After eight-and-a-half years at FCB Media—and “too long to remember working in media agencies”—managing director Derek Lindsay has decided he’s achieved all he can with the agency and is off to seek out new challenges.
Last year, FCB introduced the line ‘No More Beersies’ to the Kiwi vernacular via its ‘Say Yeah, Nah’ campaign for the Health Promotion Agency (HPA), and it became a ubiquitous catchphrase in weekly conversations. Now, just over a year later, the agency has carried the beersies line into a follow-on campaign that borrows from the tropes of beer advertising to reinvent the humble glass of water. In each of the clips, the pouring of a glass of water is accompanied by the stereotypically deep voice of a beer advert narrator, who over 30 tongue-in-cheek seconds draws attention to the crisp goodness of a simple glass of H2O. PLUS: we look at whether the ‘Say Yeah, Nah’ campaign was effective.
No doubt the bed makers were happy to see Arianna Huffington extolling the virtues of sleep, lambasting the burn-out culture of the corporate world and promoting the idea of nap rooms at work during her recent visit to New Zealand. And here are a few recent efforts to get Kiwis buying a new rest station from a vampirical Sleepyhead, a rugby-loving Slumberzone and a design-savvy Sealy.
Emma Eichbaum “In this digital age, integrated marketing communications means more than it ever has,” says Emma Eichbaum, associate director, TNS New Zealand. “Cutting through isn’t…
StopPress understands that Ogilvy and Mather’s executive creative director Angus Hennah has left his post at the agency, bringing an end to his two-year stint. Paul Manning, Ogilvy’s executive director, says that Hennah made the decision to resign and that the team at Ogilvy was disappointed to see him depart.
Some believe there’s no bigger sucker than a marketer who thinks they’re missing out on a trend. And Toronto agency John St has managed to illustrate that by gently skewering its own industry and the lemming-like traits of those who inhabit it with a series of very funny clips about catvertising, making things go viral and exFEARiential marketing. And its latest effort, Reactvertising, continues that trend. John St creative Jacob Greer answers a few queries about the success of its comical self-promotional strategy.
As we wrote last week, there are a few Kiwi brands experimenting with the captivating loops of Vine. And, to announce the arrival of its new online boutique, Lacoste asked social media savant Zach King, who gained fame through the digital trickery displayed in his online videos, to help out.
After M&C Saatchi closed its doors, Whybin\TBWA has been looking after the Fire Service’s business. Now it’s looking for a more permanent partner and, in an unusually forward move, Y&R has showed its stripes very publicly by producing a blasting season PSA that advocates fire awareness.
Despite announcing record profits at last week’s AGM, Sky does not appear content to rest on its laurels. The broadcaster recently unveiled Neon, its subscription video on demand (SVOD) offering, and from today it will be screening a new channel called The Zone. Designed to fill the sci-fi void in Sky’s programming, the new channel will screen horror, fantasy, science-fiction, cult and superhero shows via Sky and SkyGo.
Once again, a number of facial follicles are being left to run rampant this month to raise funds for men’s health as part of Movember celebrations. And this year, in an effort to drive sign-ups among ‘mo bros’ and ‘mo sistas’, BBDO Toronto created a moustachioued male stereotype called Bruce to show that, despite the often hideous appearance of those who take part, they really are heroes.
There are plenty of harrowing numbers facing the magazine industry at the moment. But, as the proponents say, magazines are more than just paper. And New Zealand Geographic’s Photographer of the Year is a case in point. PLUS: a gallery of the winners.
On Wednesday night, Belinda MacDonald and Neena Truscott, dubbed the Modern Day Hippies, were crowned the first winners of My Kitchen Rules New Zealand. This moment concluded the battle for New Zealand’s latest food porn crown, while simultaneously bringing an end to a ratings battle that has waged since TVNZ first decided to schedule its programme against MediaWorks’ The Block NZ. StopPress takes a look at how the two formats fared against each other.
A theme park in Sweden has created the most terrifying outdoor poster of all time, just in time for Halloween.
Given they create butter, ice cream and steak, cows are quite possibly the most delicious of all the beasts. But they’re bad for the environment, and some believe they’re bad for our bodies. So Oatly’s chief executive Toni Petersson decided to embrace the power of music in advertising with a unique performance about oat milk.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Facebook has said it needs to sell 50-100 million Oculus Rift headsets to make it meaningful. But Dos Equis is getting in early and offering fans a dose of virtual reality.
MediaWorks’ new chief executive Mark Weldon took to the stage last night to show off the company’s new and returning content for 2015. Here’s what he said about the power of local, the future of TV and the effectiveness of multi-media.
The advertising executive is a strange but predictable beast. It shares similarities with the average New Zealander, but is different in pertinent ways. While the advertising executive’s raison d’être is to know and understand the shopping, watching, working and lifestyle habits of the average New Zealander, it does not practise these habits itself. Latest statistics from Nielsen compare the lives of ad executives, or ‘adlanders’ to the lives of average New Zealanders, and unsurprisingly there is quite a divide.
We live in increasingly visual times. And no-one’s got time to read those pesky words anymore. So every week we’ll publish some of our favourite graphs. In honour of MediaWorks’ new season launch last night, here’s one that shows what’s been happening to overall share of audience in commercial radio since 2005.
