
A regal curtsey for ANZ, Fly Buys, The Salvation Army and Air New Zealand this week.
A regal curtsey for ANZ, Fly Buys, The Salvation Army and Air New Zealand this week.
After an eight-year partnership, Spark has parted ways with its direct marketing agency Rapp and appointed Clemenger-owned Proximity to the account “following a review of agency requirements”. PLUS: ASB general manager of marketing Ana Curzon to start her new role as Spark’s general manager of digital first on 18 May. UPDATE: Air New Zealand Airpoints has appointed Rapp to its account following a competitve pitch.
The Inland Revenue Department isn’t renowned for its sense of whimsy. But, with the help of Clemenger BBDO, it’s gone full cheese for a new campaign called ‘Work it Out’, which has drawn on ’80s workout videos to show everyone how easy it is to get a tax refund by heading online (viewer discretion advised).
Fly Buys has released a new campaign via Clemenger BBDO that emphasises the variety of rewards members can get with Fly Buys and how easy it is to receive them by simply “getting stuff free by doing the stuff you do every day”.
The city of Cape Town has launched a new campaign designed to encourage South Africans not to give small change to those on the street, because it does little more than keep them there.
Justin Bieber said he was going to repeatedly do it on people in his track Boyfriend; Jay Z claimed to have invented it; journalists have predicted the death of it since 1982; it has made it onto various lists of words that should die immediately; and now Spark has added the word swag—derived from swagger—to its marketing vocabulary via an ongoing campaign that now includes two new spots.
Nude ironing isn’t generally recommended, unless you’re trying to win an Xtreme Ironing competition. But Meridian, its new agency Barnes Catmur and spokesman Jeremy Wells have decided to embrace it.
Tenfold Creative and Flying Fish recently joined forces to develop a nicely shot ad for spouting company Marley that draws attention to the new colour options available in the Stratus Design range. Carried by emotive musical score and slick cinematography, the new spot serves to consolidate the premier position of Marley in the spouting industry.
ANZ has launched a new cross-Tasman brand ad by Whybin\TBWA that gives a nod to the pioneering human spirit by featuring a series of snippets from innovators in their respective fields.
The Japanese are renowned for their kooky ideas, be it in the form of ads, businesses or game shows. And, to promote the speed of its new “premium 4G” ultra-fast data service, telco provider NTT Docomo has followed up last year’s elaborate high-speed fried shrimp ad with an elaborate high-speed gyoza dumpling ad.
Several weeks ago, Colenso BBDO launched Pedigree’s Found app, an innovative tool developed in conjunction with Google with the aim of giving dog owners a digital tool to find their lost pets. At the time of the app’s launch, the team at Colenso mentioned that the new tech trinket would serve as precursor to the launch of Pedigree’s new global platform. And overnight (in New Zealand) this new platform came to fruition via a pair of TVCs bearing the slogan that launched in Australia and Brazil.
The 2015 TVNZ-NZ Marketing Awards are ready to be collected. So if you feel you’ve performed heroic feats of marketing over the past year, take a leaf out of Wendy Rayner’s book, submit an entry and you could also be Mighty Marketing material.
From Ram’s patriotic effort to Cadillac’s knobby manifesto to Lincoln’s campaign featuring Matthew McConaughey, car brands often like to get deep and meaningful in their ads. Honda has given automotive cliches a bit of poke—while gratuitously promoting its new car to “a small but hard to reach demo”—with an ad featuring Abed and Dean Pelton from Community, which is being shown on Yahoo and sponsored by Honda.
Air New Zealand celebrated its 75th anniversary yesterday by holding various competitions and promotions, including a mid-air game show, a chance for customers to win back their fare and a themed flight across the Tasman. PLUS: a gallery of old Air NZ ads.
Back on Oct. 27, 1994, Wired (or, as it was then known, Hotwired) claims to have given birth to the web’s first banner ad. 20 years on and the web is littered with them, to the point where banner blindness has become a real thing. But how well do you really know your banner ads? Boonstra McDonald has created a site where you can learn a bit more about your favourite flashing friends. And it turns out large rectangle, square button, pop-under and co. have got quite interesting back stories.
Due to its rapid growth and ongoing success, Xero has on numerous occasions been dubbed the Apple of accounting by the media. And while the company is going through a rocky patch at the moment with reports showing its annual loss widening and speculation that the Australian Stock Exchange might investigate the company on account of failing to disclose information to stock holders, it remains a major Kiwi success story, which has already made strong headway in the Australian market and is also getting noticed in the US. And despite having his hands quite full at the moment with international conquests, the company’s chief marketing officer Andy Lark recently chatted to StopPress’ sister publication Idealog about taking on the US and why marketing cannot be a substitute for a great product or sterling service.
The Pew Research Center in the United States has released its 12th edition of the annual State of the News Media report, which examines the landscape of American journalism and tracks trends related to readership, revenue and device usage. And while the publication doesn’t include a Kiwi perspective, it does provide an in-depth glimpse at many of the changes and challenges that the local media also faces due to digital disruption. One of the most telling findings from the study was that 39 of the top 50 news sites now receive more traffic to their sites on mobile phones than from desktops.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
In addition to the TVC released in mid April, Monteith’s has launched an online game called The New Gold Rush. The player has to find the key to Monteith’s brewery on a virtual map of the West Coast. And if the instructions are anything to go by, then the secret as to the exact location is hidden within the TVC.
In its 2015 flu campaign, the Health Promotion Agency has visualised the flu as a blue dust-like substance that floats in the air and moves from person to person.
Often ads that aim to get drivers reducing their speed involve families and children and those who would be affected most if the driver in question was to lose their life. Generally, this involves a tragic scene with a ‘speed kills’ tagline. But, in its new ‘Reduce Speed Dial’ experiment created by Colenso BBDO and Finch, Volkswagen has taken a different approach by having kids design their parents’ speedometers.
Last week, Bauer’s head of digital Michael Fuyala told StopPress that the publisher would over the next few months be making some significant moves in the digital space following the decision to join the IAB. And last night, the company kicked off the first phase of its new digital strategy—which has been in the pipeline for some time—by announcing a digital extension for Fashion Quarterly called FQ.co.nz.
We live in sad times. And they just got sadder, because artists Aric Snee & Justin Crowe have released an amazing new narcissistic development, the selfie-arm, ‘a sarcastic solution to the problem of being alone.’ PLUS: the wonders of solo chatting.
BMW’s Super Bowl ad for 2015 featured a clip from 1994 in which long-standing news personalities Katie Couric and Bryant Gumbel are discussing the mysteries of…
In 2011, Kiwi-born Robin Leonard founded AllFamous Digital in the Philippines, and inevitable ups and downs that have come with it have taught him some important rules about running a business in the digital marketing space.
Google recently changed its search algorithm to punish websites that aren’t mobile-friendly. And with watches, car interfaces and who knows what else becoming internet-enabled, designing and building websites for a future where device size is unknown is paramount, say Sam Judson and Richard Allardice.
In an effort to remind Russians to watch their speed, BBDO Moscow has produced a smart YouTube-based campaign for InTouch Insurance that only shows an accident happening when viewers fast-forward an otherwise boring ten-minute video of a car driving along the road.
Stem Creative has released the first three episodes of its six-part satirical web series called Agency, just a few short months after the creators came up with the idea. And the result is a humorous look at the trials and tribulations of the advertising industry through the eyes of three “hapless but genuine and enthusiastic marketing wannabes” at a small creative marketing agency in Wellington.
Four-person Swedish agency Dogwash has released a quirky campaign that allows ad folk to accurately express their thoughts through a catalogue of emojis that can be downloaded from the app store. And since most agencies always have one eye on the gong, the emoji suite includes Cannes Lions, Clios, D&D Pencils and a host of other award-themed options.