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MPA embraces modern magazining with awards refresh
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The magazine industry, like all other ‘traditional’ media, is adapting to a very different environment. And so are the magazine industry’s awards, with The Magazine Publishers Association adding new categories, simplifying entry, changing the judging process and renaming it the Magazine Media Awards for 2015.

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Lost in translation
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Local publications have been filled with all the typical Argentinean features, including glorious steaks, fanatic football scenes, and elegant tango steps. And one article in the Herald honoured the street art of the nation by using the colourful splash of some graffiti as its leading image. And while this piece of street art is eye-catching, the text featured on it is incongruous to say the least.

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Banger baron Ben Polkinghorne puts agency life on hold, wins thing, gets set to take his meaty idea to the world
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Ben Polkinghorne had an odd hobby: burritos. When he wasn’t writing copy and winning various awards at Colenso BBDO, he sought them out, reviewed them, experimented with new varieties. Then last year he met a guy with another odd passion: sausages. And the burrito-flavoured sausage was born. Now the entrepreneur has quit his day job to take the Bangerrito to the world —and, in a nice send off, he also won IdealogLive’s Pitch Circus last night.

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Inside: The Spinoff
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Whether it’s the dormant corporate blogs, the desolate Facebook/Tumblr/Pinterest pages or the media start-ups that kick off with a hiss and a roar, are temporarily fuelled by enthusiasm but end up falling over, the internet is littered with good intentions. But Duncan Greive, founder and editor of TV-obsessed website thespinoff.co.nz and Barkers’ magazine 1972—is confident he’s found a model that works. And it’s all based around content marketing.

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Canon Media Awards 2015: NZ Herald lands all three major gongs, Braunias snubbed and Jackson wins over the crowd
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At this year’s edition of the Canon Media Awards, The Herald took out both of the key traditional print awards by winning the Newspaper of the Year and the Best Daily Newspaper (over 30,000 circulation). And at a time when the digital is becoming increasingly important, the NZME-owned publication also took out the Best Website award. PLUS: Northland Age editor Peter Jackson wins over the audience.

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Simon Pengelly on running the FCB studio
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FCB head of studio Simon Pengelly runs one of the largest agency studios in New Zealand. And despite having a schedule with very few gaps, he recently took a few minutes to chat to Creative Store founder Louise Lawton about what his high-pressure role entails.

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Meet the Mighties: Tim Deane
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The official deadline may have passed, but you can still submit your entry to the 2015 TVNZ-NZ Marketing Awards. So if you feel you’ve performed heroic feats of marketing over the past year, request a late entry and you could also be Mighty Marketing material like Fonterra’s Tim Deane.

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Melting moments
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Safety has long been a major focus of car companies. And VW has shown how important its safety features are with a powerful, shiver-inducing montage via Ogilvy Cape Town that zeroes in the most most important moment of one girl’s life.

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Eating to win: George Weston and Colenso BBDO promote the bread of champions
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A number of ads featuring top sports stars often revolve around them needing the very best to perform at their peak (even if it is rugby players needing the very best deodorant, hair care products or, most ridiculously, batteries). But George Weston Foods, Colenso BBDO and Finch have given that advertising cliche a bit of a nudge by focusing on a hardcore four square warrior for the launch of its new Tip Top Hi-Protein Bread.

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Colenso wins Grande Orca for K9FM, follows it up with Black Pencil at D&AD
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Yesterday, at the Radio Rewired conference hosted in Auckland, the industry announced that Colenso BBDO’s ‘K9FM’ campaign for Pedigree had won the Grande Orca for 2015. And the creative team at Colenso received additional good news overnight in that the campaign has also picked up a coveted black pencil at the D&AD Awards (it also won a yellow pencil).

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NZ Radio Awards 2015: Hosking and The Edge pick up major gongs, MediaWorks wins network duel
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At a time when radio is being disrupted by digital technology, one thing that has remained consistent is the importance of the personalities that produce the content on a daily basis. The executives across both commercial networks have on numerous occasions posited the local voices behind the microphones as key point of difference that traditional radio still has over its digital counterparts. And at last night’s New Zealand Radio Awards, the industry commended those who have over the last year kept the airwaves alive with their voices, quirky promos and, increasingly, video clips. StopPress looks at who won what on the night. PLUS: see a gallery of snapshots from the night.

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Eating media lunch? How Kiwi companies have responded to Facebook’s Instant Articles
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Facebook has become a hugely important traffic source for many publishers. And last week Facebook announced the launch of a new feature called Instant Articles, which allows users to view articles from other websites (particularly enhancing mobile experience) without leaving the site. This is hoped to make for a faster loading time, more data about what users like to consume and therefore an enhanced overall user experience. And there are also benefits for the publishers. It’s very early days for the scheme, but we thought we’d find out a bit about the initiative and whether New Zealand’s main media outfits are keen on the idea.

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IAB responds to Ad Block Plus’ extension to mobile
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Ad-blocking software company Adblock Plus claims that its software has already been downloaded over 300 million times across the world, and WARC wrote a story last year showing five percent of all internet users used the technology (in the US, 41 percent of 18-29 year olds claimed to use adblock software). This means that millions of ads served throughout the world on desktops and laptops do not reach their desired targets. Now the German company has announced that it is currently trialling an update of its ad-blocking software that enables Android users to block ads on their smartphones. So what’s the industry doing about it?

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