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News
Hallenstein Brothers confirms that Jay Alvarrez has a better life than everyone else
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Over the last few months, Jay Alvarrez has become something of a YouTube and Instagram sensation through a series of videos and images that show him skydiving, surfing, flying helicopters, visiting tropical islands and just living what appears to be the ideal life. And in case there was any doubt that the ridiculously good-looking Alvarrez and his annoyingly gorgeous girlfriend had way better lives than pretty much every other person in the world, Hallenstein Brothers has now confirmed it by commissioning the pair to appear in its new brand spot.

News
Talent recognised on and off the page as Magazine Publishers Association announces awards finalists
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Early this year, the MPA announced that it was making some big changes to its annual awards, with a new name, a few new categories and a new judging process. Those changes have led to an almost 40 percent increase in entry numbers and as far as the finalists go, Bauer is on top with 46, followed by Tangible Media with 25, Fairfax with 19 and Kowhai Media with 10.

News
Earthcare unleashes a slightly scary (but also groovy) re-imagining of a Care Bear
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At sporadic intervals between the 1980s to the early 2000s, the Care Bears, a multi-coloured collection of pint-sized heroes, appeared on television entertaining kids with their various adventures against the forces of evil. Powered by a range of super powers indicated by the emblems emblazoned across their chests, the Care Bears dedicated their days to increasing the levels of care in the world. And, now, three years after the Care Bears last made a TV appearance, tissue brand Earthcare has introduced its own variation of a bear that can’t help but care, perhaps a little too much. But rather than following the cute footsteps of the Care Bears, Earthcare has opted for a slightly more intimidating iteration of a do-gooder bear.

Opinion
Mouse-to-mouse to smartphone: Michael Goldthorpe on the evolution of DM
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Michael Goldthorpe discusses the evolution/his changing understanding of direct marketing, otherwise known as DM, from when he was a youngster when those two capitalised letters meant one thing: Danger Mouse. And now, as an adult where technology has changed the game completely, where direct marketing is no longer just a targeted letter sent to your mailbox and finally, he discusses whether the fundamentals have really changed all that much.

News
Masterchef or master of mixing the packet gravy? Maggi reminds us of an easier accompaniment—UPDATED
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In a television age dominated by reality cooking shows like Masterchef and My Kitchen Rules, no doubt many of us feel we need to step up our game in the kitchen, and make sure each dish has at least one food source which is impossible to pronounce or perhaps includes kale from a remote region of New Zealand which has grown to the sound of children’s laughter and been watered only with water collected from a luscious mountain stream, or some chia seeds, or maybe some salted caramel topped with cream churned by the feet of baby ducks. But considering most of us don’t have the time or money to regularly produce artisan cuisines, sometimes we just want to whip up something quick, something we know improves the taste of our meal and something that won’t make us recoil from the state of our bank balances, like some ready-made gravy paste by Maggi.

News
The humans of adland* have spoken: Vodafone’s porcine mystery wins People’s Choice in StopPress/MediaWorks TVC of the Year, FCB ads dominate
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From the moment Vodafone’s Piggy Sue stepped in to replace James Rolleston for Vodafone, there was a sense that the ad would be popular. It did, after all, feature an adorable piglet that was remarkably puppy-like in its behaviour. And so it has proven, with the ad racking up over 300,000 views online and also getting the most votes in the People’s Choice division in this year’s MediaWorks/StopPress TVC of the Year competition. PLUS: see how many votes each of the finalists received.

News
Tank crush, drone drop, golf club smash: Tait Communications puts its products to the test
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Two-way radio company Tait Communications has been putting its products through hell. The devices have been dropped 100 metres from a drone, crushed by a 52-tonne tank, washed in a dishwasher, set on fire, punched repeatedly by a boxer and, most recently, smashed with a golf club. So why exactly is the Christchurch-based company putting its products through a veritable catalogue of medieval torture techniques?

Opinion
A 50-cent mixture of findings from Nielsen
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Based on the latest out of Nielsen, Nick Butler reckons Kiwi marketers will soon be targeting 45-year-old Cantonese-speaking Polynesians living in Auckland who are looking after a toddler at the gym while watching a video on their mobile about which organic takeaways are the best match for the authentic Basque cider they bought online. Possibly.

StopPress exclusives
Gregg’s audio-visual feast lands Colmar Brunton Ad Impact award
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At the beginning of June, Gregg’s released a high-energy brand ad that pulled its disparate product strings together. It was an explosion of colour that gave a nod to the brand’s cheeky heritage by showing a range of mischievous Kiwi characters using the products in their own unique way. And with each segment playing out to to an infectious backtrack, the ad was an audio-visual feast that made jelly, coffee, spices, hot chocolate and food pastes look like party essentials. The creative efforts of FCB and the production skills of Flying Fish have now caught the attention of the team at Colmar Brunton, who have awarded the spot the Ad Impact award for June.

News
Facebook video vs. YouTube: which should brands use?
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Shortly after its inception, YouTube became the go-to platform for watching and uploading videos, so brands begun uploading content to it to attract consumers. But in recent times Facebook has nudged its way in, placing an increased focus on the exposure of its video content to attempt to take a slice of YouTube’s marketing pie (or the whole pie if it can manage it). Here’s a look at Facebook video compared to YouTube, including some agency insights into the use of the two platforms for video sharing.

News
Won in translation
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Belting out La Bamba is practically a rite of passage in this country. But what does it all mean? Thankfully Google is here to help non Spanish speakers.

News
Web wizardry
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Peugeot’s latest TV ad may seem run of the mill. That is until they promise ‘an online experience you’ll never forget’. Given advertisers are known for their hyperbolic tendencies, StopPress didn’t have high hopes of Peugeot living up to its claim. However, upon arrival at Pure 308 website, we were pleasantly surprised by an eye-catching online execution. PLUS: a look at few other slick online efforts.

News
Fairfax calls on readers to help with Stuff app revamp
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The willingness of Kiwis to adopt new technology means that major publishers have to ensure that their online and mobile interfaces continue to offer a suitable user experience for readers. Failure to do so can lead to frustration that could drive readers to get their news fix on other sites. And given the importance of staying in touch with its readership’s consumption methods, Fairfax recently launched the third version of its Stuff app. PLUS: a look at why apps are important for news publishers.

News
Samsung talks a ‘big game’
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We’re fans of brands that get creative in an effort to hijack the attention generated by major events they don’t actually sponsor, whether it’s the African airline that found a way to get Sepp Blatter to endorse it, Nike’s focus on other Londons during the Olympics or Calendar Girls flying a plane above Eden Park advertising its services as Martin Guptill smashed a six after a Mitchell Johnson no-ball in the Cricket World Cup. Steinlager is winning that battle at the moment with its ‘We Believe’ campaign managing to reference the upcoming Large Sporting Event without actually mentioning it. And Samsung is also embracing euphemisms for one of its promotions.

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