Based on the latest out of Nielsen, Nick Butler reckons Kiwi marketers will soon be targeting 45-year-old Cantonese-speaking Polynesians living in Auckland who are looking after a toddler at the gym while watching a video on their mobile about which organic takeaways are the best match for the authentic Basque cider they bought online. Possibly.
Author Nick Butler
A 50-cent mixture of findings from Nielsen
Scanning the future: Mobile marketing beyond QR codes
QR codes do their best to connect consumers to content with a mobile phone and a bunch of squares and shapes. But Nick Butler reckons they’re an artefact only a motherboard could love.