At the centre of Lotto Powerball’s brand ad, released in July, was a story about the relationship between a dad and his son. And now with Father’s Day fast approaching, the brand has jumped on the opportunity to consolidate its ‘Imagine’ positioning with a touching spot that depicts the classic Kiwi scene of some backyard cricket.

Last year, to launch the Madden 15 video game, EA went to town with a fantastic three-and-a-half minute clip featuring a slap-happy Kevin Hart and Dave Franco battling it out. And to launch the 2016 version, it’s taken it up a notch with a completely over the top fake movie trailer that’s riddled with stars of screen and field.

Auckland’s been the City of Sails and the Big Little City. Aucklanders have been JAFAs and (long before that) Rangitoto Yanks. But none of these holdovers from the good ol’ days of the share market boom, the America’s Cup or the John Banks mayoralties work for the diverse ‘super city’ of 1.5 million people that Auckland is becoming. And after a comprehensive review of Auckland’s economic development strategy, Auckland Council’s economic growth agency Auckland Tourism, Events and Economic Development (ATEED) is undertaking Global Auckland, a rebranding project chaired by NZME’s chief executive Jane Hastings.

With a print run of 220 million copies, the Ikea catalogue has a distribution level that any author would be proud of. And it’s only fitting then that legendary German literary critic Hellmuth Karasek should be given the opportunity to analyse the pages and share his opinion on the narrative development, characters and language used in the book. Over the course of about five minutes, the critic pages through the catalogue, delivering a very dry analysis.

Benevolent dictator John Key has been on a mission to convince New Zealanders that we need a new flag—from the big ($26 million for the flag consideration project) to the small (writing columns)—and he has said he favours the fern and southern cross combo. Gareth Morgan also wants a change and has pinned his four colours to the mast after running his own competition. And Peter G Deakin from Turangi (if that is his real name, eh John?) has also taken out an ad in The Sunday Star Times explaining his views and showing his penchant for the silver fern.

Over the last seven weeks, the DB Export ‘Brewtroleum campaign’ has been encouraging Kiwis around the country to help save the world by drinking variants in the brand’s range. The only problem with the message was that the world-saving action was that it was limited to times generally considered appropriate for beer drinking. One could not, for example, open a DB beer at 11am in the morning and persuasively argue that this was an essential act. So, in an effort to overcome this problem and enable any person to lend a hand to the Brewtroleum cause at any given time, the brewery has created DB Export 0.0% Citrus—a lemon-flavoured lager with zero alcohol content.

In an ongoing series, StopPress talks to a range of newsmakers currently trying to shine lights into dark places while also keeping their own lights on and looks at whether commercial realities are leading to editorial compromise. Next up, Damien Venuto talks with the NZ Herald’s data editor Harkanwal Singh about turning big data into accessible journalism.

Early next month Kiwis will be celebrating Father’s Day. The one time of the year where dads (if they’re lucky) they will get toast in bed, maybe some chocolate and hopefully a lashing of affection and appreciation from the family. This is also the time when a lot of dad-inclusive advertising comes out, often promoting things like lawn mowers and DIY renovation equipment. But the idea of the dad is changing, and gradually this is being reflected in our advertising. Dad is no longer just into power tools, he also likes staying in and reading books with the kids, cooking and taking on what has traditionally been considered ‘feminine’ roles. Here’s Getty Images’ vice president of creative content’s take on the evolution of the dad and what this shows about our shifting perceptions.

Brace yourselves, parents (and weird people who like to collect things from supermarkets). New World has launched an updated version of its ridiculously popular collectables line. And it’s aiming to inspire some food science with the Little Kitchen.

Tourism activities are always better in the mind than in reality. And Banksy, one of the most subversive artists in the world, has flipped the capitalism-fuelled, often rather empty, completely over the top fun of the modern amusement park on its head with the opening of Dismaland, a “bemusement park”/major art exhibition on the sea in England that’s definitely not suitable for children.

Hubbards Muesli is showing a preference for the digital after launching two new social media-based campaigns: one in celebration of its 25th birthday next month where it asked Kiwis to submit their own muesli recipes on its microsite, and then share the recipes on Facebook for a chance to have their concoction hitting the shelves. The other to promote its latest ‘Outward Bound’ range of muesli, calling upon New Zealanders to share their own ‘Outward Bound’ moments.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

We’re all used to Barbie clothes and makeup, Transformers colouring books, and Disney characters emblazoned across anything made for children. But the newly-released Star Wars-themed make-up from cosmetics company CoverGirl had us scratching our heads.

Since its launch in 2007, Tumblr has spawned over 248 million blogs that today reach an audience of more than 500 million people worldwide, of which 750,000 are located in the local market. And yesterday, at launch event in Sydney, Tumblr’s parent company Yahoo announced the commercial launch of the platform across Australia and New Zealand. Tumblr founder David Karp chats about his baby going international.

Auckland street artist Paul Walsh has achieved internet fame after his transformation of the city’s utility boxes.