In response to continued problem of victim blaming in cases of rape cases, the Crown Prosecution Service in the United Kingdom has released an online clip that uses a simile that will resonate with every Briton – a cup of tea.
Internet giants Google and Facebook continue to dominate online ratings for New Zealanders but increasing numbers of New Zealanders are visiting Stuff.co.nz and the NZ Herald, according to the latest Nielsen figures.
Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. In the latest edition of the Fully Automate series, we chat to Marketo’s vice president of product management Cheryl Chavez about how automation is making it easier for marketers to roll out and track campaigns.
A few months back Vodafone launched a campaign aimed at teaching parents how to keep their kids safe online. But sometimes you need more than a parent’s guidance. You need technology. And Torch, a special router for parents that claims to stop kids from accessing dodgy content and imposes limits on the amount of time they spend online, created an ad that shows how innocent search terms are not always so innocent.
Something that stood out during our research for the influencer feature in the latest edition of NZ Marketing was the willingness of brands to relinquish creative control to the content creators they work with. So we followed suit by handing the cover creation duties over to a few brands we interviewed for the issue.
With banner blindness and ad-blocking software on the rise, native advertising is growing rapidly. And while there are plenty of thorny issues, Young & Shand co-founder Ben Young thinks that’s a good thing for marketers.
Celebrity endorsement is as old as advertising itself, spanning everything from Pope Leo XIII appearing on a poster for vin Mariani back in the late 1800s to Keiran Read giving Plumbing World the thumbs up to Homer Simpson designing ‘The Homer’. But the digital age has accelerated the trend and moved it in a different direction, with brands trying to cash in on the cachet of celebrities both traditional and new age. So how can they bask in the glow of these ‘influencers’? And how can they use imagery to make an impact? The next StopPress Presents event aims to uncover a few tricks of the trade.
Given this eternal struggle of finding a shirt that exposes just enough chest hair, men’s shirt brand Johnnie-O has released a hilarious spot that provides a guide of what’s just the right amount to show.
MediaWorks’ announced its unified news brand Newshub last Friday and, in the eyes of chief executive Mark Weldon, the multi-million dollar, nine month project to give its radio, TV and digital news assets more coherence is a big step on the journey to create “New Zealand’s leading integrated multi-media company”. He talks to Ben Fahy about how he intends to do that, why it needs to move past selling airtime and why collaboration is the answer.
Here at StopPress headquarters in Auckland, we unfortunately don’t have the promise of snow days during winter to get us excited for a few unexpected moments away from office. However, various states across the US get covered in a white blanket so thick during the colder months that it renders it virtually impossible for citizens to get to work or school. And rather than mourning the confinement that often coincides with snow days, Nike has decided to celebrate the freedom these moments offer in a new spot by Wieden + Kennedy.
With hefty student loans and a growing consensus among international businesses that undergraduate degrees aren’t necessary for entry-level jobs, some are beginning to question whether dedicating three years to a single certificate is really worthwhile. Fortunately, Boundary Road’s Brewniversity offers an alternative. And the best part is that it only takes five minutes to complete the exam.
Contact Energy, Parkinson’s New Zealand and Craigs Investment win this week’s round.
Industry happenings at Hourigan International, Spark, MediaWorks, Finch and Federation.
The accuracy of online targeting tools when viewed alongside the ageing Kiwi population raises a few questions regarding the continued relevance of TV’s 25-54 trading demographic model. StopPress investigates whether this model has become little more than a blunt instrument in the age of big data insights.
The All Blacks’ impressive 2015 Rugby World Cup final victory 34-17 over close rivals Australia played in the small hours of Sunday morning New Zealand time and drew over a million television viewers.
There was plenty of marketing activity during the Rugby World Cup and that has continued after the All Blacks lifted the trophy, with brands celebrating the win on social media and in print.
To launch a new Unilever product called Persil Ultimate in New Zealand, Bauer was briefed to help show busy mums how using it could save them time to focus on the important things. To do that, it combined editorial endorsement from Woman’s Day, offered advice from food columnist Chelsea Winter and created an online hub where readers could share time saving tips. And, as Ben Fahy writes in the final instalment of the Beyond the Page series, the Moments that Matter campaign worked a treat for all parties and took out the best sales solution at the Magazine Media Awards.
With last week’s news of Ogilvy’s Paul Manning shifting across to .99 to take up the reins as the agency’s new managing director in early 2016, there were some question marks over what this meant for current managing director Ben Goodale. After the news broke, Clemenger Group sent out a release saying that JustOne and .99 would become disparate agencies (still within the Clemenger Group), with Goodale and Manning leading them respectively. We chat to Goodale about what the future holds for the agency he started just over a decade ago.
When he’s not lending his voice to Pak ‘n Save’s Stickman, Paul Ego is mocking Jeremy Corbett on 7 Days or performing on the stand-up circuit across the country. And when not entertaining the masses with his brand of dry and often self-deprecating humour, Ego likes to engage in some very risqué use of the fax machine.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
NZME confirmed today there would be a total of 15 redundancies across the business as part of its decision to bring news staff across radio, print and digital together in a single newsroom, which will house 280 employees.
It’s Halloween tomorrow, and plenty of Kiwi brands are jumping on board the ghost train. Some campaigns are spookier than others, but Contact Energy’s ‘Trick or Treat’ pre-roll ad on YouTube takes the opportunity to let viewers choose their own adventure. PLUS: the rise of Halloween as a retail event in New Zealand.
Mr Whippy is often licked, he can never be beaten (at least when it comes to puns). But we have a late contender for the final instalment of The Big Game, a prestigious award dished out by StopPress to the best example of desperate euphemism usage from non-sponsors hoping to ride the rugby attention train. We’ve already seen Moa sneak into the stands of the Rugby World Cup with its fairly blatant ‘Four More Years’ brew. And while actual sponsors ASB and even Steinlager are promoting the consumption of hot beverages while watching the game, Hallertau Brewery has crafted a specially made breakfast beer ahead of Sunday’s final. Let’s hope David Seymour gets his hands on one.
In the first of two stories, Ben Fahy talks with MediaWorks chief executive Mark Weldon about the thinking behind its unified news brand Newshub, which has required a multi-million dollar investment, is modelled on the BBC and is set to kick off in Q1 next year.
After six years as the executive director at Ogilvy & Mather NZ, Paul Manning has resigned from his post to take up the managing director role at .99.
Last night, the rain didn’t stop the New Zealand Geographic team from distributing the awards for the Photographer of the Year competition. This is, after all, an annual event celebrating a group of people who during their careers have grown accustomed to weathering the elements—and a bit of water falling from the heavens didn’t seem to bug anyone in attendance. This year there were more than 5,800 entries, which the New Zealand Geographic team eventually whittled down to 28 finalists, from which nine winners were chosen.
Everyone loves a good .gif. There are even awards to celebrate the art form. And now gif hunting site Giphy has created a fairly mad ad that riffs on classic cooking programmes to show people how to make one.
While the knee-jerk reaction to a pre-roll is generally an attempt to hit the skip button as quickly as possible, this isn’t always the case. Not all pre-rolls are created equal—and Mountain Dew and the Wall Street Journal are showing why a bit of creativity pays when it comes to producing these ads.
While there are many exciting uses for drones, the most consumer-friendly use of the technology is film. Many birds don’t take too kindly to the space invaders. Privacy advocates don’t like them much either. And, as a clip that got picked up yesterday from Kor Creative showed, neither do schoolkids from Rosmini College. So in honour of the destructive kick, here are few other drone-based clips.
ASB previously put its clients to work by getting them to accumulate as many likes as possible in return for lower mortgage rates. And for its latest campaign, the bank is again giving some of its customers control of how low their interest rates might go—but this time they have to sweat for it. As part of its ‘Run Down Your Rate’ competition, the bank has selected ten customers who will be able to run down their interest rates during the ASB Auckland Marathon.