Like all forms of traditional media, photography has also been rocked by the digital age, leaving those who ply this trade in a very uncertain position. And while it’s relatively easy to now access photography of just about anything, a new campaign from Canon shows the important role good photography can still play in telling stories.
Industry happenings at RNZ, Tangible Media, Ogilvy & Mather, ASB, MediaWorks, Reel Factory, Google, Lightbox, Porter Novelli and Nielsen.
After Craig Herbison was appointed as BNZ’s chief marketing officer in 2011, his first big act was to launch the new brand platform in the form of a polarising, existential teaser campaign that asked whether money was good or bad (answer: neither, it’s what you make of it that counts). Since then he’s made ‘Be Good with Money’ a central pillar of the business and around one year ago, he was promoted to director of retail banking and marketing. So, after saying goodbye to the Airpoints scheme and launching another confronting campaign about the perils of not planning ahead, are the marketing efforts paying dividends?
Following a pitch process involving four agencies, New Zealand Police has appointed Ogilvy & Mather as its lead agency to drive its recruitment campaigns.
In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. And for the final instalment, The Northern Advocate’s editor Craig Cooper offers his $0.02.
Speaker geeks are perpetually dissatisfied, constantly tinkering with their audio systems to get that perfect sound. And now, Sonos has thrown them a bone by releasing an automatic speaker tuning app that takes some of the grunt work out of the process.
Depending on your viewpoint, Facebook is set to get either creepier or more effective because the social media giant has announced the introduction of photo recognition to its popular Messenger app.
Several weeks ago, Lightbox released a research claiming that one in five people were likely to drop their Sky subscription following the Rugby World Cup. From the outset, it was clear that Lightbox was having a go at Sky and looking to win subscribers from the paid TV broadcaster. And although Lightbox chief executive Kym Niblock said the emphasis on Sky was simply a by-product of the research, there’s little or no ambiguity in terms of which who Lightbox is referring to in its latest TVC. PLUS: Niblock calls for the industry work on portraying ‘binge-watching’ in a more positive light.
Burgers are so hot right now and weirder and more wonderful offerings at popular events like Wellington on a Plate’s ‘Burger Wellington’ competition have shown the levels of experimentation burger eaters are willing to indulge. These gentrified consumer tastes have given rise to the ‘better burger’ movement, a niche occupied by chains like Burger Fuel and Burger Wisconsin and popular restaurants like Auckland’s Burger Burger. Even that bastion of standardised beef and cheese, McDonald’s, has announced moves to posh up their burgers by allowing customers to create their own. But ‘bourgeois burgery’ has now moved to the humble Kiwi BBQ, if the entries to Tip Top’s ‘Build a Better Burger Challenge’ are anything to go by.
A big chunk of Resn’s business comes from working with international brands, and plenty of that work has ended up winning international web design awards. That trend has continued after the website it built recently to help tell the tale of Subaru of America’s environmental legacy took out two site of the month awards.
Those working in marketing, advertising and media are generally suckers for a new trend and live in constant fear that are somehow behind the times. Like magpies, they swoop around, find shiny things to take back to their nests and regularly attack cyclists. Many are betting big on virtual reality being the next big platform and a range of brands—from Samsung’s live-streamed birth to Jaguar NZ’s recent ‘actual reality’ stunt—have jumped on that bandwagon recently. The New York Times has also embraced it (with the help of Google Cardboard) and sees it a nascent form of storytelling, but The New Yorker is slightly less convinced the technology will be able to improve the reading experience, as the very funny video about its ‘mind-blowing virtual reality experience’ shows.
Data is, as they say, big. It’s everywhere. We’re all creating it all the time. And within all the data are stories. Millions and millions of stories. And to help us make sense of those stories, a new breed of data visualisation from the likes of Pitch Interactive’s Wes Grubbs has arisen to deepen and broaden our understanding of the world around us. PLUS: some of our favourite data visualisations.
Last night, the Fair Go team headed to the Cityworks depot in Auckland to host the 2015 edition of the Fair Go Ad Awards in the space occupied by the Food Truck. And at this year’s edition Hyundai ‘get lost’ spot earned the wooden spoon, while Lotto Powerball’s ‘Imagine’ spot earned the most votes.
Globally, eSports is surprisingly big (at least to non-gamers). And, with news that a local tournament is set to come to a Sky TV pop-up channel, it’s starting to gain traction in New Zealand. At this stage, MyRepublic has put its name on the hoardings, but sponsors are few and far between for the local event and it’s not clear if Sky will sell advertising around it. But due to the growing popularity of eSports among the hard to reach younger (and predominantly male) demographics, it is starting to attract interest from major brands, including Snickers, which recently punked thousands of people on the gaming platform Twitch.tv.
Not surprisingly, given the local rags were pretty much dominated by rugby in recent weeks—in both an editorial and advertising sense—three rugby-themed ads from Prime, Specsavers and Barkers were given a celebratory bum pat by the judges of the October round of the Newspaper Ad of the Month Awards.
With the advent of automated buying, there’s a growing consensus that marketing communications need to be short and snappy. But after walking in on four young creatives huddled around a laptop, DDB chief creative officer Damon Stapleton learnt that longer form storytelling is far from dead.
A longtime staple of Korean television, eSports is set to hit Kiwi television sets with Sky announcing that launch of a pop-up channel on 19 December to screen the inaugural My Republic NZGC eSports Tournament live.
It’s readily accepted that content is king. However when it comes to the question of what typeface that content should be in, the debate between client and designer can often be surprisingly subjective, writes Brian Slade.
It’s not Christmas without carols, trees and ads. And while New Zealand retail brands aren’t going as large as those in the UK, whose Christmas campaigns tend to be looked forward to and often clock up views in the millions, there are signs that things might be heading in a more emotional direction here too.
The digital divide between generations is something that will presumably always be with us (and will be presumably always be equal parts entertaining and frustrating for the young folk who have to teach the oldies how to use new technology). But Vodafone reckons its tech ninjas can help. And its TV spot featuring a grandfather who is taught how to communicate with his grandson has taken out Colmar Brunton’s Ad Impact Award for September.
Research from Nielsen shows that approximately 25 percent of unique online visitors to the Stuff website and 29 percent to the NZ Herald in the month of October came from readers located outside New Zealand. So are advertisers aware of the high proportion of international visitors and are they taking it into account when purchasing ads on these news sites? And also, how are publishers monetising their international audiences?
We’ve created an extremely prestigious, potentially quite scandalous list*. Don’t tell us you’re not on it.
Earlier this year, Toyota and Saatchi & Saatchi enlisted the services of comedian Dai Henwood to star in an entertaining campaign for its Genuine Parts business that played on the Japanese brand’s high levels of trust—and on the fear we all have of being ripped off by automotive cowboys. In the clips, Henwood did an Eddie Murphy/Martin Lawrence and played a dodgy-yet-loaded business owner Frank, a boganic secretary Sherl and a salty tow truck driver Trev. And now he’s back for another round where he again shows his acting versatility by adding an uptight businessman, a disinterested student and even a mum and her beautiful baby to his repertoire.
While some believe giving gambling money to worthy causes is a prime example of robbing Peter to pay Paul, Lotto NZ is trumpeting the positive aspects of that arrangement in a new campaign fronted by comedian and RNZ afternoon host Jesse Mulligan.
A strong creative period across the industry sees Rebel Sport, Jaguar, Daikin, the Earthquake Commission and Skinny share a crowded podium this week.
While the profligate days of very long lunches and company credit card-funded excess are seemingly—and for some, unfortunately—well behind us, there’s no doubt that many of those in the persuasive arts still engage a fair bit of corporate hospitality. Colenso BBDO’s ex-chief executive Nick Garrett, who recently took on a job at Clemenger BBDO Melbourne after five and a bit years in the role, was certainly in that category. So what better way to honour his legacy than with a visual reminder of one of his favourite haunts, SPQR in Ponsonby.
When a bunch of Jaguar Facebook fans signed up for a “virtual reality” ride at the Big Boys Toys expo in Auckland earlier this month, they didn’t expect to get the real deal. But when they watched the video after the event, they realised they’d been duped. And, much like Y&R NZ’s trick campaign for Land Rover earlier this year, it caught a fair bit of attention.
“Data journalism is absolutely critical to our future,” said NZME managing editor Shayne Currie when speaking to StopPress about the restructure of NZME’s news teams. As part of the shift to a more digital-centric publishing operation, Currie said NZME would be investing more into data journalism in the near future. And this seems to have now come to fruition with the launch of Insights, a website dedicated to the Herald’s data journalism.
Wellington-based online video storage company Wipster has announced the end of limits to storage capacity at a price of $15 per month, so StopPress asked a few Wellington-based videographers what they thought of the move.
While the numbers competing in the Auckland Marathon were down significantly this year due to the clash with the Rugby World Cup final, ASB had a foot in both camps as a sponsor of the All Blacks and the event. So it couldn’t really lose. And its clever ‘Run down Your Rate’ campaign was the latest in a series of impressive sponsorship activations from the bank and its agency Saatchi & Saatchi.