In a bid to get 25- to 39-year-olds to stay in the zero drinks zone when driving, Auckland Transport has launched a quirky campaign that comes with the promise of a happy ending (and we’re not referring to a Disney interpretation of events here).
Who said the customer is always right? For years customer service workers have had to deal with rude customers, receiving abuse with smiles on their faces, because of that silly old saying which has been beaten into them by their superiors. But Tesla has just proved that for its brand, the saying is irrelevant, and if the customer is going to throw a paddy, then it ain’t going to get the goods.
I can’t help but feel a bit bad for Match. All it tried to do was to deviate away from most dating sites/apps which often trumpet the ‘hot singles in your area’ and show that it’s okay to have a few flaws like a bad singing voice or a habit of wearing your socks in bed. But, we at StopPress can’t resist a good Twitter troll and the hashtag attached to this campaign was used and abused in the best ways possible.
For the first time (for the most part) in eight years, government-funded RNZ has invested in paid advertising in Auckland, collaborating with Rainger and Rolfe, as part of its goal to double its audience by 2020 and promote the ‘RNZ’ insignia.
Following on from last week’s news of his departure from Saatchi & Saatchi, Murray Streets has now been confirmed as the general manager for business innovation and strategy at FCB. This appointment comes as part of the launch of what FCB is calling “a fully integrated strategy unit”. We chat to head of media and strategy Rufus Chuter about what these changes mean for the agency. PLUS: a look at some of the other staff changes at the agency.
As the number New Zealanders making a conscious effort to return to their grass roots increases, so too does demand for products to become available in both natural and un-natural make. New Zealand’s organic sector saw a 25 percent increase from 2009 and 2012 and now, the latest product to grace shelves and satisfy the need for everything natural is a manuka oil and fennel based toothpaste.
It’s no secret that VW had a complicated 2015. The moment the emissions scandal struck, the brand jolted to halt and shifted into damage control mode. But the brand is now looking to bounce back, launching its first TV campaign via its new creative partner.
The technological wizardry of contactless payment technology is gaining momentum, and ANZ is looking to draw further attention to it with a new campaign showing that even a confused dad, encumbered by a mountain of nappies, has the nous to make the magic swipe.
Fullers and Burger Burger have teamed up to play cupid for a match-making campaign via Motion Sickness Studio. Hoping that burgers and wine are the perfect aphrodisiac, the two companies will host dates for lucky entrants looking for love.
While a collaboration between a burger restaurant and ferry service may seem a bit unconventional, creative director and founder of Motion Sickness Studio Sam Stuchbury says the companies have a cross over in their target demographics.
Yes, it’s true, most of us are back at work. But as Auckland’s ridiculously humid, hot, sticky weather has proved lately, summer is still very much here. It’s not quite time to pack away the barbecue and shake the sand out of the beach towels just yet. Burger King has launched a new campaign via Colenso BBDO to remind us of this fact, which allows fast food aficionados to apply online to host a ‘Backyard BK BBQ’ to feed their hungry mates.
OgilvyChange business director Renee Jaine looks at how marketers can use behavioural science to start this year on a good note.
Got an itch of creativity that needs to be scratched? The collaborative community, Hit Record, has been gaining momentum since launching its app this year and…
A change is in the air for Massey University, which has started the year appointing FCB as its new creative and media services partner.
Two Christchurch agencies, Simpatico Advertising and Strategy Design and Advertising have merged, and Strategy Group managing partner Geoff Cranko has called this move a “natural fit”.
Sometimes I wonder why we download mobile news apps and allow oft depressing and sensationalist headlines to be zapped to our phones to give us bursts of misery and existentialist angst throughout the day. But we’re suckers for it, we want to know what’s going on when it’s going on, and the major news outlets know this (they also know our phones are practically glued to our hands or pocket insides). Which is why MediaWorks has wasted no time in launching a dedicated Newshub app with all the bells and whistles, which, 18 hours after it launched became the most popular app downloaded from the App Store.
A subtle nod of approval goes to Z Energy, ANZ, MediaWorks and Noel Leeming this week.
Usually, at least some part of Mother’s Day involves scouring through hundreds of generic Mother’s Day cards in search of the one that features a phrase (crafted by a writer you don’t know) that roughly captures the way you feel about your mother. However, this year, book publisher Penguin Random House is challenging Kiwis to put their creativity to the test by penning a few lines, which could potentially be included in special edition book, titled Thanks Mum: A Kiwi Celebration, in time for Mother’s Day.
Old Mout Cider has nabbed a Colmar Brunton Ad Impact award for the month of December for its ‘not so sweet’ Hard Cider ad via Colenso BBDO, which the market research company says stood out from the noise of Christmas ads throughout the month.
MediaWorks head of marketing Katie Mills has called the Newshub launch the biggest in MediaWorks history. We look at all the creative elements and how the launch went.
Following on from the news of former chief executive Nicky Bell’s departure, StopPress can now confirm that director of strategy Murray Streets has also left the organisation and that Saatchi has hired Gina Williams as brand strategist this week.
In 2014, Noel Leeming took a break from the regular retail approach of shouting about price and product to revamp its brand and launch a platform that focused on explaining what the items in store—and their underlying technology—enabled. This repositioning cost the company around $5 million, and it is now looking to build on this investment by rolling under a series of new spots that again focus on telling the stories of the products.
Imagination comes in all shapes and sizes, and now, so does Barbie. This year three new body types will be added to the Barbie empire including petite, curvy…
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last year, the Global Mode legal battle provided a feisty introduction to the competitive banter that would unfold as the SVOD market started to mature in New Zealand. And although, we are only a few weeks into January, there are already a few jabs being thrown in this space. Following on from news that Netflix was going to clamp down on backdoor users accessing its US version, Neon has been quick to play its first hand with a responsive media release titled “Never fear NEON is Here”.
The new year is a time where we all reevaluate our position in life. We think about our wishes, our resolutions and our fresh starts. But, it should also be a time where we think the lives of others, whose wants and needs are simpler than ours. French community service association Deuxième Marche aimed to remind us of the homeless and their needs this new year, by giving them more visibility to express themselves.
Scandinavian trends have worked their way into our homewares and design industry, but can they take on the car market? Swedish car brand Volvo’s latest campaign is pushing to get more Kiwis buying its cars through a deal that lets them travel to its motherland for free, so long as they buy a brand-new Volvo car.
Nielsen has released its figures for the top ten advertisers in the calendar year for 2015, and it’s again a lineup of the usual suspects, with the nation’s major retailers taking seven of the positions on the list. And while the figures are still high, there was a clear year-on-year drop in the overall contribution of nation’s biggest advertisers.
When it comes to the role of women in advertising, things have come a long way from the days of sexism, smoking and secretaries portrayed in Mad Men. But the top positions in the industry are still dominated by men. So why are there ‘too many dicks on the dancefloor’? Is anything being done to address the issue? And what are the benefits of more gender diversity? Holly Bagge investigates.
The Swedish Institute has released a promotional clip aiming to inform people about Sweden ‘as is’, bare bums and all.
Google has taken a stance and shown its thoughts on the problematic timing of Australia’s national day by using a painterly artwork of Aboriginal Australians on its homepage.