You’ve got to stand out, says Paper Plus chief executive Sam Shosanya. And sometimes that means putting your faith in a weird, green and slightly seductive entity.
For those who struggle to consume dry articles about the economy, it might have just been made a bit quicker and easier with NZME’s Economy Hub, a content video series which is essentially a short weekly panel show tackling topical economic issues sponsored by HSBC.
Around four years after revamping its brand, Z Energy has now released a campaign, via Assignement Group and Robber’s Dog, that touches on the four concepts integral to the brand. “This is the biggest refresh of the brand since it was re-launched in 2012,” says Z Energy corporate communications and investor relations manager Jonathan Hill. PLUS: we question whether Z Energy’s sustainability push is another example of corporate greenwashing.
Of all the brands sold in New Zealand, none was rocked in 2015 quite as significantly as Volkswagen after the emissions scandal broke. So, if there’s one person who’s learnt a thing or two about change, it’s the car brand’s general manager Tom Ruddenklau.
Industry happenings at TVNZ, NZME, Māori Television, Anthem, JustOne, Marsden Inch and The Instillery.
Wouldn’t it be amazing to step a few hundred years into the past for just a couple of hours? Well, a to-scale replica of the second Globe Theatre (1614) erected in commemoration of the 400th anniversary of William Shakespeare’s death is about as close as it gets for the playwright’s fans, and it’s popped up right in Auckland city. The masterminds behind the Pop-up Globe have themselves labelled the experience as a kind of time travel, and given that tickets are selling like hot cakes, it fits with a recent shift in spending behaviour, where consumers are increasingly spending more on experiences over material items.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
This week, an NZ Flag Change campaign video showing rugby star Dan Carter supporting the change vote quickly reverberated across news media before eventually becoming a discussion point on social media. And what this again showed is that All Blacks remain one of the best means by which to reach the highest number of New Zealanders.
This week’s news of a proposal to cut 70 editorial jobs at Fairfax again turned attention to the perceived demise of quality journalism. We talk to Fairfax marketing director Campbell Mitchell about what it takes to run a profitable media company these days.
A King’s College advertisement encouraging teens to find themselves seems to suggest they could build themselves as well.
You know that mud you see slow-motion spinning from the wheels of jeeps in ads, as they bounce and careen around puddles in some gritty, rugged landscape? Well, sadly city-dwelling jeep drivers miss out on the muddy aesthetic, so Jeep Germany has come up with a solution.
TVNZ has just announced its new male orientated channel, Duke, will be live-streamed online and free to view on Freeview and on SKY from March 20.
Beef & Lamb New Zealand have had an adorable change of focus in their latest campaign with Blacksand by asking children what they want to be when they grow up.
Richard Thompson, a partner at creative agency Contagion, will be taking over the KPEX reins from consulting chief executive Duncan Arthur in mid-April.
As the production partner on Grand Designs New Zealand, ANZ’s support helped TV3 showcase some amazing Kiwi properties. But the bank wanted to extend its sponsorship of the show and offer another, slightly more accessible layer of design inspiration,
so it worked with Bauer and Spark PHD to develop a content platform called Designs for Living.
AA’s furry, paddock-dwelling mascots Ramsey and Lambert are back again to get the New Zealand public interested in life cover insurance via a campaign by Rainger & Rolfe.
When Kiwi entrepreneur Robett Hollis found out that world number women’s golfer Lydia Ko’s defence of her title in Christchurch was not being broadcast live on any local channels, he took things into his own hands and developed Switch TV, a social TV network powered through Snapchat. And he’s now looking for a partner to take this idea even further.
Quitline has teamed up with Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. ‘I’ve been there, and how I’m here’ aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smokefree goal, which is an important challenge given 15 per cent of the population still smokes.
Following a creative review that commenced late last year, AA Insurance has parted ways with Special Group and appointed DDB as its new creative agency. But it isn’t all bad news for Special Group, with the agency picking up the cross-Tasman Bell Tea and Coffee Company account.
It’s that time of year again, the finalists of the Axis Awards have just been announced and Colenso BBDO/Proximity is well ahead with 85 entries, followed by FCB with 58, Y&R with 51 and last year’s biggest winner (which also took home Creative Agency of the Year), DDB with 33.
Following last year’s departure of long-serving Malcolm Phillipps, 2degrees has confirmed the appointment of Roy Ong as its new chief marketing officer.
MediaWorks began the roll out of its campaign for the highly anticipated second season of The Bachelor NZ (set to screen on TV3 next month) on Valentine’s Day, opting for a change in direction this time, moving from lusty abs on horseback to a mysterious Casanova.
Prime TV has unveiled a new, colourful look to coincide with the new programming schedule for its 2016 season.
Following on from its 2014 spot for Nova Energy (a subsidiary of Todd Corporation), Clemenger BBDO has brought back Greg Grover—and his incessant rhyming—for another spot. But this time it comes with an inadvertent game of broken telephone (whispers/the messenger game/or the somewhat racist Chinese whispers).
Westpac has taken a cheeky approach to its promotional push with a poster encouraging potential customers to go in and chat to one of its consultants. Rather than taking the usual approach of promising expert advice, the bank is tapping into the shame people often feel about their finances.
Do you want to travel through space? Well NASA might not be ready for that yet, but its latest works of art might have you thinking otherwise.
Hallenstein Brothers, NZ Rugby, ANZ and MediaWorks step up to the podium this week.
Fairfax Media, MediaWorks, NZME and TVNZ last year joined forces to create the Premium Kiwi Exchange (KPEX). Over the next few weeks, this series will delve into the strategic thinking behind this initiative. In part one, we chat to KPEX chief executive Duncan Arthur.
As lovers young and old were celebrating their affections for one another yesterday, brands too made the most of Valentine’s Day by shooting their spend-inducing arrows at susceptible couples. Here are a few examples of how brands attempted to court couples’ wallets this year.
Numbers are taking over the world of professional sport, as data on the speed, acceleration and biometrics of athletes becomes increasingly important to coaches and managers. And when they need this type of info, they turn to Richard Snow and the tech behind his company VX Sport.